Fur-free – Gucci Equilibrium (2024)

Gucci’s fur-free policy underlines a modern and ethical vision for luxury

Gucci made headlines in October 2017 when President and CEO, Marco Bizzarri, announced that the House would no longer use animal fur in its collections. His statement influenced several brands to immediately follow his lead, shifting fashion away from the previously ubiquitous material found across luxury products.

Gucci pledged to go fur-free starting from its Spring/Summer 2018 collection and, accordingly, stopped using kangaroo fur inside its loafer line from the beginning 2017 and replaced it with lambswool. At the same time, we decided to stop using angora and since early 2018 we have not used any fur from animals whatsoever.

Our decision was supported by the Humane Society of the United States and by LAV. We also joined the Fur Free Alliance’s Fur Free Retailer Program, which is an international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.

Fur-free – Gucci Equilibrium (1)

Graphic with black background and white bold text announcing that “We are going fur free starting from the SS 2018 collection”

Fur-free – Gucci Equilibrium (2024)

FAQs

Did Gucci stop using fur? ›

Gucci's fur-free policy underlines a modern and ethical vision for luxury. Gucci made headlines in October 2017 when former President and Gucci CEO, Marco Bizzarri, announced that the House would no longer use animal fur in its collections.

What is the Gucci fur policy? ›

In 2017 Gucci sent out a widely publicised press release that the Florentine fashion house would ban fur from its collections. In a statement the company said its new policy underlined a modern and ethical vision for luxury.

What is Gucci Equilibrium? ›

Gucci Equilibrium is our commitment to generate positive change for people and our planet.

Does Gucci still sell fur? ›

Versace, Michael Kors and Gucci recently made the decision to stop using fur and joined the ranks of other notable labels including Tommy Hilfiger, Stella McCartney and Giorgio Armani.

Does YSL still use fur? ›

The luxury French fashion brand Saint Laurent will stop designing clothes using fur from next year, its parent company Kering has said. Another Kering brand, Brioni, would also be fur-free by the autumn 2022 collections, the firm said.

Does Louis Vuitton still use real fur? ›

Animal welfare

Louis Vuitton is also still rated “Very Poor” for animals and the brand is amongst the luxury brands that score the worst for animals. It has a basic formal policy to protect animal welfare. It uses fur, leather, wool, down, exotic animal hair, and exotic animal skin. It does not use angora.

Does Versace still use fur? ›

An updated guide on which luxury fashion brands are now fur-free. Joining a growing list of designers, Versace is the latest luxury fashion brand going fur-free. In an interview with 1843 Magazine, Donatella Versace announced Versace would no longer work with real animal fur in its collections moving forward. "Fur?

Where is it illegal to wear fur? ›

Yes, in 2021 Israel became the first country in the world to ban real fur sales. In the United States, California became the first US state to ban the sale of fur in 2019 (the ban came into effect in January 2023) following similar bans in cities including Los Angeles, San Francisco, Berkeley and West Hollywood.

Is Gucci animal friendly? ›

No, Gucci products are not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Are Gucci Beauty Products Gluten-free? Gucci may have products that don't include gluten ingredients but are not advertised as gluten-free or gluten-free certified.

When was Gucci Equilibrium made? ›

Gucci Equilibrium was originally founded in 2018 as a way to ignite and bring together a community of voices to engage in conversations surrounding today's most critical topics; climate action, social justice, and the fight for a more equitable world.

Why is Gucci overpriced? ›

Production Artistry

Many of Gucci's most expensive products are made by hand in Italy and other European countries. Labor costs in these countries is much higher as compared to other countries, like China, where cheaper fashion items are mass produced by machines in large factories.

Why are there two G's in Gucci? ›

The logo consists of two G letters, which represent the name of the company's founder Guccio Gucci. These letters symbolize veracity, grandeur, authority, sophistication, and heritage today. Despite the Gucci symbol not having a specific meaning, it commands respect in fashion.

Is Gucci fur free? ›

Beginning with their Fall 2022 collections, the luxury goods behemoth will no longer use animal fur of any kind in products created by any of the group's 13 fashion brands.

Is Chanel fur free? ›

In a monumental victory for animals, Chanel announced that it had banned fur and exotic skins—including crocodile, lizard, and snake skin! This move follows decades of pressure from PETA and means that countless animals will be spared a miserable life and a painful, violent death.

Which designer stopped using fur? ›

Some of the high-end brands that first made the decision was Ralph Lauren in 2006 followed by Armani 2016, Gucci in 2017, Burberry in 2018, Chanel in 2018, Versace in 2019 and Prada in 2019.

Does Gucci use real animal skin? ›

The GG Marmont leather bags—largely made of calfskin—are well-known Gucci products, but the brand never reveals the suffering sewn into them. For calfskin bags, workers kill gentle calves and then tear their skin off—after they've already been torn away from their mothers. Other Gucci items are made of exotic skins.

Do designers still use fur? ›

Designers from Luar to LaQuan Smith in New York, Simone Rocha and Roksanda in London and Dolce & Gabbana in Milan each sent fur looks down the runway. Street style images across each city have revealed that showgoers are also, once again, sporting furs. Much of it is faux, some of it is real.

Does Dior still use real fur? ›

These are all luxury brands that have banned the use of fur in their products. But one still has not: Dior. They still haven't joined with other luxury fashion brands and committed to going fur free, and it's a huge issue.

What happened to Gucci clothing? ›

Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived and in 1999 Gucci became a subsidiary of the French conglomerate PPR, which later renamed itself to Kering.

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