English[edit]
Etymology[edit]
From giga- + trend, using next larger SI prefix from megatrend.
Noun[edit]
gigatrend (plural gigatrends)
- A major trend.
1997 February 28, László, Ervin; Laszlo, Christopher, The Insight Edge: An Introduction to the Theory and Practice of Evolutionary Management, Westport: Quorum Books, →ISBN, LCCN 96009049, OCLC 34775946, OL 972209M, page 16:
An evolutionary gigatrend is far more basic and decisive than any trend currently known to managers and economists, including the megatrends popularized by John Naisbitt in the 1980s.
2003, Wyld, David C., “Transforming Procurement: The Potential of Auctions”, in Abramson, Mark A.; Harris, Roland S., editors, The Procurement Revolution, New edition, Lanham: Rowman & Littlefield, →ISBN, OL 7925264M, page 313:
Certainly, e-government is such a gigatrend […] being just one of the myriad of evident, tangible ways that the Internet is changing relationships between individuals, businesses, and the government.
2006 October 6, Wittbecker, Alan, Good Forestry from Good Theories and Good Practices: Essays on Ecological Forestry & Ecological Design, Cambridge Books, →ISBN, OCLC 122380361, OL 11399816M:
Although many gigatrends are interrelated, they can be discussed is[sic] several categories: human populations, ecosystems and forest ecosystems, human economics and technology, and forest technology and management.
2010 November 30, Furubo, Jan-Eric; Vestman, Ove Karlsson, “Evaluation: For Public Good or Professional Power?”, in Eliadis, Pearl; Furubo, Jan-Eric; Jacob, Steve, editors, Evaluation: Seeking Truth or Power? (Comparative Policy Evaluation, Volume 17), New Brunswick: Transaction Publishers, →ISBN, LCCN 2010024013, OCLC 640918039, page 14:
This gigatrend is based in part on the notion of a society underpinned by a series of dichotomies between values and empirical facts, and between goals and means, etc.
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