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Roq Cleo 
Roq Cleo
Design Thinking | Branding | Top 30 Leaders on LinkedIn | Top Creative Coach in PH | Keynote Speaker, Trainer, Facilitator & Consultant | Conversational AI Advocate
Published Feb 7, 2023
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In this week's newsletter, I'll explore the differences between good and bad graphic design and why it matters. It plays a crucial role in the way we perceive and interpret information. It's used in branding, advertising, packaging, and many other aspects of our daily lives.
But not all graphic design is created equal.
Good design is functional, visually pleasing, and effective, while bad design can be confusing, misleading, and unattractive.
Functionality
GOOD DESIGN serves a purpose and effectively communicates a message. It solves a problem or meets a need, whether that's to sell a product, educate the viewer, or entertain.
BAD DESIGN, on the other hand, often lacks a clear purpose and can be difficult to understand.
Visually Pleasing
GOOD DESIGN is visually pleasing and creates a sense of harmony and balance. It uses color, typography, and composition effectively to create a cohesive look.
BAD DESIGN is often visually cluttered and unbalanced, making it difficult for the viewer to focus on the important information.
Effective
GOOD DESIGN is effective in achieving its goals. It captures the viewer's attention, conveys its message, and elicits a desired response.
BAD DESIGN often fails to achieve its goals and can even be misleading or unattractive.
Accessibility
GOOD DESIGN is inclusive and accessible to all viewers, regardless of their abilities. It uses appropriate contrast, font sizes, and images to ensure that everyone can understand the information.
BAD DESIGN can be exclusionary, making it difficult or impossible for certain viewers to access the information.
Visual is a powerful tool for communication and should be used effectively to achieve goals. By understanding, we can make better, more informed choices and ultimately create a better world for all of us.
If you're reading this, chances are you're interested in learning more about the importance of good design for your brand.
โจ Subscribe to Good Design Sells, I talk about commercial design insights, tips, and resources to help brands understand the importance of design.
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5 Comments
Bless B.
HRD Executive | Top 100 Filipino on LinkedIn Organizer | Executive Mentoring & Leadership Training Organizer | Community Shared Responsibility Advocate I topfilipinos.com
1y
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Roq Cleo Love this article. Really want your design on our website ๐ Visually pleasing๐
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Afzul Soobedaar
๐ ๐ฉ๐ฆ๐ญ๐ฑ ๐๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐๐ต๐ข๐ณ๐ต๐ถ๐ฑ๐ด ๐ค๐ณ๐ข๐ง๐ต ๐๐ถ๐ณ๐ฑ๐ฐ๐ด๐ฆ-๐ญ๐ฆ๐ฅ ๐๐ต๐ณ๐ข๐ต๐ฆ๐จ๐บ, ๐๐ฅ๐ฅ๐ณ๐ฆ๐ด๐ด ๐๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ๐ด, ๐ข๐ฏ๐ฅ ๐๐ถ๐ช๐ญ๐ฅ ๐๐ฐ๐ฉ๐ฆ๐ด๐ช๐ท๐ฆ ๐๐ฆ๐ข๐ฎ๐ด.
1y
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Great article, Roq! It's so true that graphic design plays a crucial role in the way we perceive and interpret information.
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