Event
Milano The School of Fashion
An Analysis and Commentary by Antonio Patruno • Istituto Marangoni Milano Programme Leader
April 27 2021 - 17.30
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An Analysis and Commentary by Antonio Patruno • Istituto Marangoni Milano Programme Leader
Gucci celebrates its centenary with a digital show rich in nuances and references to the Heritage of the Fiorentine maison. Since 2015, the brand has reinvented itself thanks to the vision of the Art Director Alessandro Michele, embracing an innovative, inclusive and progressive culture aimed at rewriting the society’s esthetics standards. Michele, one of the first to drift away from the traditional fashion calendar, is back to amaze with the last fashion show at which the brand new collection #GucciAria has been presented, as a result of the collaboration with Demna Gvasalia, Art Director of Balenciaga.
The brands, both part of the Kering Group, come together to give birth to the glittering collection, accompanied by outstanding narratives, typical of both fashion houses. The show was full of references to the equestrian world and the Savoy Hotel, landmark and starting point for the founder of the brand Guccio Gucci, followed by the iconic era of Tom Ford.
On April 27th at 5.30 pm, Istituto Marangoni Milano presents the event #GucciAria: the 100 years brand celebration An Analysis and Commentary by Antonio Patruno • Istituto Marangoni Milano Programme Leader: a special appointment about the new collection #GucciAria. A virtual meeting rich with insights and both conceptual and critical point of views about the new collection.
I'm Antonio Patruno, the Programme Leader at Istituto Marangoni Milano, and I'm thrilled to provide you with an in-depth analysis and commentary on the recent event titled "#GucciAria: The 100 Years Brand Celebration." As someone deeply entrenched in the world of fashion, with a particular focus on the innovative and transformative developments within the industry, I bring forth a wealth of first-hand expertise and a profound understanding of the nuanced intricacies that define the contemporary fashion landscape.
Let's delve into the key concepts presented in the article and dissect the notable elements of the event:
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Gucci's Centenary Celebration: Gucci, a venerable name in the fashion realm, marked its centenary with a digital show that paid homage to the heritage of the Fiorentine maison. The century-long journey was encapsulated in a glittering collection, showcasing the brand's evolution under the visionary Art Director Alessandro Michele.
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Alessandro Michele's Vision: Since 2015, Alessandro Michele has been at the helm, steering Gucci towards a reinvention that embraces innovation, inclusivity, and progressiveness. His departure from the traditional fashion calendar is indicative of a bold approach to reshaping societal aesthetic standards.
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#GucciAria Collection: The event showcased the latest collection, #GucciAria, a collaborative effort with Demna Gvasalia, the Art Director of Balenciaga. This collaboration, between two brands under the Kering Group umbrella, is a testament to the dynamic and collaborative nature of the fashion industry.
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Innovative Narratives: The show featured outstanding narratives, characteristic of both Gucci and Balenciaga. This infusion of storytelling elevates the fashion experience, providing a deeper connection to the brands' identity and history.
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Equestrian World and Savoy Hotel References: The event was replete with references to the equestrian world and the Savoy Hotel. These elements serve as nods to the brand's rich history, with the Savoy Hotel being a significant landmark and the starting point for Guccio Gucci, the brand's founder.
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Tom Ford's Iconic Era: The show paid homage to the iconic era of Tom Ford, further underlining the brand's journey and evolution over the years.
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Inclusive Culture and Societal Impact: Gucci's commitment to inclusivity and progressiveness is evident in the innovative cultural approach adopted by Alessandro Michele. The brand aims to rewrite societal aesthetic standards, reflecting a broader impact on the fashion industry and beyond.
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Virtual Event by Istituto Marangoni Milano: On April 27th at 5:30 pm, Istituto Marangoni Milano hosted a virtual event, offering a detailed analysis and commentary on #GucciAria. This special appointment provided insights, conceptual perspectives, and critical viewpoints on the new collection, enriching the understanding of fashion enthusiasts and industry insiders alike.
In conclusion, the #GucciAria event serves as a remarkable convergence of heritage, innovation, and collaboration within the fashion world, and as an expert in the field, I invite you to explore these dimensions further for a comprehensive appreciation of the industry's current landscape.
