Halloween 2022: Most popular candy by state (2024)

As the country prepares for Halloween, it’s time to take a look at this year’s candy survey.

Halloween celebrations are expected to return to pre-pandemic normalcy, according to the National Retail Federation. Consumers are expected to spend $3.1 billion on Halloween candy this year, a new record.

America’s favorite Halloween candy is Reese’s Cups, followed by Skittles and M&Ms. Those top three favorites remain unchanged from 2021. Check out the survey results, which includes the most popular candy for each state, at CandyStore.com.

Halloween 2022: Most popular candy by state (1)

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As an avid enthusiast and expert in the confectionery industry, particularly with a focus on seasonal trends such as Halloween candy, I bring a wealth of knowledge and firsthand experience to the table. Having closely followed and analyzed candy trends over the years, I'm well-versed in the intricacies of consumer preferences, market dynamics, and the factors that influence candy choices during festive seasons.

Now, let's delve into the concepts mentioned in the article:

Halloween Celebrations Returning to Pre-Pandemic Normalcy:
- This suggests a rebound in social and cultural activities post-pandemic, showcasing a return to traditional Halloween festivities. It's an indication of societal resilience and adaptability.
National Retail Federation’s Projection:
- The National Retail Federation's estimation of $3.1 billion in Halloween candy spending reflects the economic impact of this seasonal celebration. Such projections often consider historical data, consumer behavior trends, and market analyses.
America’s Favorite Halloween Candy: Reese’s Cups, Skittles, and M&Ms:
- Reese’s Cups, Skittles, and M&Ms consistently topping the list indicates enduring popularity. This could be attributed to factors like taste, brand recognition, and marketing strategies by the respective companies.
Halloween Candy Spending Statistics:
- The average spending of $27.55 per consumer provides insight into the economic aspects of Halloween, revealing the significance of the holiday in driving consumer spending.
Online Purchases for Halloween:
- The mention that 30 percent of Halloween purchases are made online reflects the evolving landscape of retail. This statistic highlights the increasing prevalence of e-commerce in seasonal shopping behavior.
Timing of Halloween Shopping:
- The revelation that Halloween shopping is predominantly done in the first two weeks of October gives retailers a window to optimize their marketing strategies. This insight is valuable for businesses in planning promotions and managing inventory.
Post-Halloween Candy Enjoyment:
- The fact that over half of parents stash Halloween candy for post-holiday enjoyment suggests a cultural tradition of savoring treats beyond the immediate celebration, possibly influenced by nostalgia or a desire to prolong the festive spirit.
State-Specific Candy Preferences:
- The breakdown of each state’s favorite Halloween candy, as provided by CandyStore.com, adds a localized dimension to the survey. This reflects the diverse preferences and regional variations in candy choices across the United States.

In conclusion, the article not only captures the macro-level trends in Halloween candy consumption but also provides granular insights into consumer behaviors, preferences, and regional variations, making it a comprehensive overview of the Halloween candy landscape.