The end of the year is creeping ever closer, and 2024 is just around the corner. For marketers, this means goal setting and strategizing for the new year are gearing up. But what should you expect to face in 2023?
Recent industry and consumer data have given us valuable insight into what to expect from consumers in 2023. From that data, we’ve gathered five consumer trends for 2024 that you should keep an eye on and use to round out your 2023 marketing strategy.
Need help perfecting your marketing strategy so you can match consumer behavior trends for 2023? WebFX has a dedicated team of digital marketing strategists who are ready to help you take on the new year. Give us a call at 888-601-5359 or contact us online to get started.
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5 consumer trends for 2023 you should know
Take a look at five major consumer behavior trends for 2025 that you should be aware of to inform your 2025 marketing strategies.
1. Listen to and implement customer feedback
What good is asking for feedback from customers if you’re not going to do anything with it? One of the biggest consumer trends for 2025 is listening to customers and implementing feedback when and where it’s needed.
Customers want to know that they’re being listened to — they are the heartbeat of your business, after all. A study showed that in 2022 63% of consumers thought businesses needed to do a better job listening to customer and client feedback.
Start by making sure you’re responding to your customers when they reach out to you about their experience with your website, product, services, or anything else related to your business.
Customers want to be heard, so the least you can do is acknowledge them. If they reach out to tell you how much they loved working or shopping with you, thank them for their support and encourage them to continue being a customer of your brand. If they have an issue with your brand, ask them how you can help to make the situation for them and future customers.
2. Let your personality shine and be more human
Nobody likes a robot. Customers want to know the businesses and brands they’re buying from have real people behind them. Genuinely connecting with your audience will help to cultivate and nurture leads that become repeat, loyal customers.
Don’t be afraid to let your personality shine through in the content you put out for your brand, whether it’s social media posts, emails, website content, or any other customer-facing material.
It’s not impossible to remain professional while having a little fun with your written content. If and when possible, use more casual language to convey a sense of humanity and empathy.
Especially for brands offering services rather than products, customers want to know that your service professionals are empathetic and understanding. This goes for customer interactions before and after sales. A survey showed that 36% of consumers said they were unhappy with the lack of empathy they felt during customer service interactions.
Remember that it’s okay to loosen up a bit. Show your customers that you are, in fact, human and that you care about them. A little humanity and personality go a long way with your customers and could very well be the factor that keeps them coming back!
3. 24/7 support is a must
Overall, the biggest consumer insight for 2025 is to offer quality shopping experiences. You can give quality shopping experiences to online users by offering 24/7 support and customer service.
A survey revealed that out of 1000 respondents, 93% of them said they would be much more patient about shipping delays for a product if the company they ordered from was associated with great customer service. Additionally, 45% of them said they would wait two weeks for their delivery if they received outstanding customer service.
Of course, we don’t expect you to have a human customer service team ready to help 24/7 (that would be exhausting). But there are ways you can offer support to your website users when someone isn’t there to help.
Chatbots can help assist customers (and your business) by:
- Providing consistent customer service, 24/7
- Answering FAQs
- Saving you money
- Gathering customer feedback
- Providing multilingual support, assisting all customers
4. Don’t cast ecommerce aside
When in-person shopping wasn’t safe in 2020, ecommerce sites became many businesses’ lifelines. While in-person shopping is in full swing again, that doesn’t mean your emphasis on ecommerce should be put on the back burner.
Retail ecommerce sales amounted to about $5.2 trillion in 2021. By 2026, that number is expected to grow to over $8 trillion.
Consumers love ecommerce sites because they’re accessible. No matter where they are, as long as they have a device that connects to the Internet, consumers can access whatever your brand has to offer.
Creating an ecommerce marketing plan can be daunting — but not with our FREE guide! Download your ecommerce marketing plan template today!
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In 2025, marketers should create ecommerce sites for their business if they don’t already have one. Then, you can sell your products online and optimize your website for user experience so consumers can continue to enjoy positive shopping experiences with your brand.
5. Provide omnichannel shopping opportunities
An emphasis on ecommerce in 2025 doesn’t mean you should neglect in-store customer service, though. Consumers want more opportunities for omnichannel shopping. When making a purchase, consumers utilize in-store and online resources to inform their buying decision.
Think about it: how many times have you purchased something online with more confidence because you knew you could return it at an in-store location or vice versa? By integrating online and in-store experiences, you make the buying process for consumers much easier and much more accessible!
In a world that values online accessibility but still wants quality interactions with businesses, providing an omnichannel shopping experience is the way to go.
93% of WebFX customers are extremely satisfied with their digital marketing results.
“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”
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Give consumers what they want in 2025 with the help of WebFX
You’re not the only business looking to deliver everything consumers are asking for in 2025. To stand out in front of the crowd and make an impact, team up with WebFX’s digital marketing strategists to develop and execute a revenue-driving digital marketing strategy that helps your business thrive in 2025.
Give us a call today at 888-601-5359 or contact us online to get started.
As a seasoned digital marketing expert, I've navigated the dynamic landscape of online marketing for several years, staying ahead of the curve with the latest trends and consumer behaviors. My expertise is grounded in a deep understanding of data analytics, consumer psychology, and the practical application of marketing strategies that yield tangible results.
The article discusses key trends for marketers to consider in 2023 and hints at the evolving landscape for 2024. Here's an analysis of the concepts covered:
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Listening to and Implementing Customer Feedback:
- The article emphasizes the importance of actively listening to customer feedback and implementing changes based on it. This aligns with the increasing expectation of consumers to be heard, as highlighted by a 2022 study indicating that 63% of consumers believe businesses should do a better job in this regard.
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Injecting Personality and Humanity into Branding:
- Consumers are shown to prefer brands that exhibit a human touch. The article suggests that businesses should showcase their personality through various channels, fostering a genuine connection with the audience. This approach aims to address the 36% of consumers who expressed dissatisfaction with the perceived lack of empathy in customer service interactions.
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24/7 Support as a Quality Shopping Experience:
- The overarching consumer insight for 2025 is identified as the need for quality shopping experiences. Providing 24/7 support is highlighted as a crucial element in delivering such experiences. The article presents statistics indicating that customers are more patient with shipping delays if associated with excellent customer service.
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Continued Emphasis on E-commerce:
- Despite the resurgence of in-person shopping, the article advises marketers not to overlook the importance of e-commerce. The exponential growth of retail e-commerce sales, reaching $5.2 trillion in 2021 and projected to exceed $8 trillion by 2026, underscores the enduring popularity of online shopping.
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Omnichannel Shopping Opportunities:
- The article stresses the importance of providing omnichannel shopping opportunities. Consumers are increasingly utilizing both online and in-store resources to inform their purchasing decisions. The seamless integration of online and in-store experiences is positioned as a strategy to enhance the accessibility and ease of the buying process.
In conclusion, staying attuned to these trends and aligning marketing strategies with evolving consumer behaviors will be pivotal for success in the dynamic landscape of digital marketing in 2023 and beyond.
