How IKEA Makes Money (2024)

IKEA is a Swedish multinational company that was founded in 1943 by 17-year-oldIngvar Kamprad. It is one of the world's largest privately held companies and has been the world’s largest furniture retailer since 2008.

The majority of IKEA outlets are controlled by the holding company Ingka Holding, which is owned by the Stichting Ingka Foundation. The Stichting Ingka Foundation is one of the largest charitable foundations in the world and is registered in the Netherlands. This complicated structuring helps IKEA minimize its taxes, makes a hostile takeover impossible, and permits the company to operateas a nonprofit corporation.

Key Takeaways

  • IKEA is one of the world's largest privately held companies and has been the world’s largest furniture retailer since 2008.
  • The complicated corporate structure of IKEA allows for its parent company—a nonprofit foundation—to minimize its taxes.
  • In 2022, IKEA's net income fell by nearly 50% due to an increase in operational costs due to the COVID-19 pandemic.
  • In 2023, the company announced its largest investment in the U.S. in four decades: $2.2 billion to add new stores and locations.

IKEA's Industry

IKEA operates in the home furnishings retail space and is the world's largest furniture retailer. The company is known for its Nordic design, ease of assembly of its furniture, low costs, and its large stores, which also include food stations.

IKEA's main competitors are Target, Walmart, Amazon, Wayfair, CB2, Pottery Barn, and Overstock. IKEA does not operate in the luxury space but seeks to offer well-designed furniture at affordable costs, which has been one of the reasons for its popularity.

IKEA's Financials

For fiscal year 2022, Inter IKEA Group had total revenues of €27.6 billion. Of this, sales of goods made up €26.1 billion and franchise fees made up €1.3 billion. Total revenue grew by 7.7% from fiscal year 2021, due to increases in sales of goods.

The company's net income for fiscal year 2022 was €710 million, a 50% decrease from €1.4 billion in fiscal year 2021. The reason is due to increases in the cost of goods sold and operating costs, the latter a result of disruptions, delays, and congestion in supply chains due to the COVID-19 pandemic.

History and Leadership

As noted, IKEA was founded in 1943 by Ingvar Kamprad. He started off by selling pens and wallets in his hometown of Småland in Sweden. His father gave him a small amount of money, and with that he started the roots of IKEA in 1948 by selling furniture.

In 1953, IKEA adopted the flatpack method of selling and delivering furniture to avoid high costs and high damage rates when delivering. From there, the company focused on keeping prices low due to high turnover and direct delivery.

In 1960, the company began expanding outside of Sweden with stores in Denmark and Norway. In the 1970s, it began expanding further, opening stores in Japan, Australia, Austria, Canada, Germany, Hong Kong, and Singapore, amongst others.

As mentioned previously, IKEA is owned by Ingka Holding, whose stated purpose is “to create a better everyday life for the many people. We do this by living our values of togetherness, simplicity, and responsibility—and by creating good and affordable home furnishing solutions. As we do this, we strive to make a positive impact on the planet by acting.”

The purpose of the group's structure—owning a holding company that controls the furniture outlets—is ultimately to minimize taxes. There is even an additional layer to the company's structure: its intellectual property and intangible assets, including its logo, are owned by a separate company.

IKEA's current CEO is Jon Abrahamsson Ring and its CFO is Martin van Dam.

Recent Developments

Ingka Holding has invested heavily in renewable energy. The group has committed to owning or owns 594 wind turbines, 22 solar parks in 18 countries, and over 1 million solar panels on the roofs of IKEA stores and warehouses.

In 2023, the company announced its renewable energy investment in Australia, which includes the purchase of two operational solar parks and a third in development.

In April of 2023, IKEA announced that it would be investing $2.2 billion in a growth strategy in the U.S. over the next three years. This will include new stores and new locations. This is its largest investment in the U.S. in four decades.

How IKEA Makes Money (2024)

FAQs

How does IKEA make so much money? ›

By designing furniture that can be efficiently packaged and assembled by customers, IKEA saves on transportation and storage costs, allowing them to offer competitive prices. This unique approach revolutionized the furniture industry and contributed significantly to IKEA's profitability.

Why is IKEA so profitable? ›

Our low prices – by far the lowest in the land – are possible thanks to a high turnover, direct delivery from the factory and very low overheads.” Ingvar's original idea to offer products with both a low price and good quality is alive and well to this very day and has become a cornerstone of the IKEA culture and ...

How does IKEA keep costs low for customers? ›

Flat packs keep transport costs down which lowers prices for our customers. They also make it easier for people to take products home themselves. Once the products are home, customers can play their part in keeping prices low by assembling them.

Where does IKEA make the most money? ›

In the financial year 2023, the leading selling country of IKEA products was Germany, accounting for over 15 percent of IKEA's total sales. The United States followed, with 14.5 percent of the share. IKEA is an internationally known home furnishing retailer.

Is IKEA doing well financially? ›

IKEA U.S. saw a slight increase in total sales amidst rising costs and supply challenges, while continuing to keep affordability and accessibility at the center. Secured $5.9 billion in total sales (including food and services), as well as an 18.8 percent increase in e-commerce sales.

How does it make IKEA as the most valuable brand? ›

IKEA and its strong brand awareness

The brand is recognized for its Scandinavian style. Offering low prices and a large range of products, the company enjoys a high level of awareness among consumers.

What is IKEA's key to success? ›

IKEA's success also lies in its low prices and how it engages and seduces customers. While affordability is a crucial factor, IKEA goes beyond that. The company offers a comprehensive customer experience that differentiates it from typical furniture stores.

Why everyone loves IKEA? ›

At the heart of Ikea's success is value: You know what you're going to get when you shop at Ikea, and it's going to be affordable. In fact, price is so important to Ikea's strategy that the company first decides on the price of a piece of furniture and then reverse engineers the construction, the company says.

What is the unique selling point of IKEA? ›

IKEA Unique Selling Proposition Examples

The globally known Swedish-origin furniture and hardware company, IKEA, has a USP that focuses on benefiting customers through high-quality furniture for a low price. "To create a better everyday life for the many people." is their USP. IKEA's vision goes beyond home furnishing.

What is IKEA's best cost strategy? ›

Ikea is able to keep its prices low by sourcing its products in low-wage countries and offering a very basic level of service. Ikea will assemble or deliver furniture for an additional cost; otherwise, customers must collect the furniture in the warehouse and assemble at home themselves.

How much does the average customer spend at IKEA? ›

The amount an average person spends during a visit to IKEA can vary widely depending on their needs and preferences. On average, people may spend anywhere from $50 to $200 per visit. This range covers items like furniture, home decor, kitchenware, and other household goods.

What is Ikeas biggest seller? ›

1. Billy bookcase. The Billy bookcase has cemented itself firmly as one of the most popular products in the IKEA family. It is estimated that every five seconds, one Billy bookcase is sold somewhere in the world.

Who is IKEA's target audience? ›

IKEA's target audience is as diverse as its product range, but there's a particular focus on younger, middle-class shoppers seeking budget-friendly, stylish home furnishings. IKEA is well aware of the eco-consciousness of this demographic.

Who is IKEA owned by? ›

Today, all the IKEA stores (except the IKEA Delft store in the Netherlands, which is owned by Inter IKEA Systems B.V.) operate under franchise agreements. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor.

Why is IKEA products so cheap? ›

Making products in bulk means IKEA also purchases materials in bulk, which is the best way to earn a discount in the manufacturing process. Just like you, the consumer, pay less for bulk items at places like Costco or Sam's Club, IKEA gets a cost break for producing in higher quantities, according to House Digest.

Does IKEA make money on food court? ›

Does IKEA really sell a lot of food? IKEA's food enterprise generates a staggering annual revenue of approximately $2.5 billion! But, why does IKEA even sell food? IKEA's food business wasn't a random experiment, but a well-thought out strategy to drive their furniture sales.

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