IKEA continues to grow in a challenging business environment - IKEA Global (2024)

Published 13 October 2022 • Inter IKEA newsroom

Today, Inter IKEA Group shared the IKEA retail sales for the financial year 2022, (FY22). Despite challenges, it recorded a 6.5% increase on the previous year.

FY22 has been a challenging year for people everywhere. Inflation was a big part of that, and people can afford less and less. “This year’s challenges continue to give us perspective into people’s life at home, our business and our priorities. Homes now fulfil more functions and solve more problems than ever before. That means people need home furnishings and solutions at an affordable price,” says Inter IKEA Group CEO, Jon Abrahamsson Ring.

With that in mind, 231,000 IKEA co-workers supported hundreds of millions of people to create a better life at home. As a result, IKEA retail sales increased 6.5% (3.5% when adjusted for currency impact). Total FY22 IKEA retail sales reached EUR 44.6 billion compared to EUR 41.9 billion in FY21.

This year IKEA store sales grew 13% compared to FY21, when many stores were closed due to the pandemic. Overall, they welcomed 822 million visitors in FY22 compared to 775 million in FY21. Store sales grew mainly in Europe, where FY21 lockdowns were most severe. At the same time, online sales were 10% lower compared to FY21, though they stabilised at a higher level this spring. IKEA online channels hosted 4.3 billion visitors, down from 5 billion last year.

The pandemic limited growth in FY21, and IKEA retail sales benefited as the world re-opened. On the other hand, inflation and supply chain issues impacted FY22 sales, and lead to rising costs and higher prices. That means sales have grown in money, but sales quantities have not kept up. In addition, supply chain shortages made it difficult to keep IKEA shelves full.

“Thanks to co-workers across IKEA having worked tirelessly to improve the situation we now start to see a positive development,” says Jon and adds: “IKEA prices remained relatively stable for several years. That gave us an advantage when competitors raised prices early in the pandemic. Unfortunately, we can’t ignore surging raw material and transport costs. Long-term, we remain committed to affordability for the many people around the world.”

The continuing war in Ukraine has also affected IKEA customers and business alike. IKEA continues to scale down presence in Russia with full consideration for the many co-workers, partners and suppliers who’ve made the brand successful there for several years. IKEA joins the many international calls for an end to the war.

In contrast to these scale-down activities, IKEA opened retail operations in new markets, including the very first IKEA store and online channel in South America. IKEA Santiago de Chile opened on 10 August, and South American expansion will continue with Colombia and Peru during the coming years. The Philippines also became a new IKEA market, and the first IKEA stores in Estonia, Puerto Rico and Oman opened their doors for the first time. In total, 38 new IKEA sales locations opened around the world in FY22.

As always, IKEA stores launched several new products as well. These include the ÅBÄCKEN water nozzle, which provides an affordable solution to help customers cut down on water usage at home by up to 95% in mist mode. And the iconic BILLY bookcase returned this year in a range of beautiful wood expressions. Now customers can disassemble and reassemble BILLY as needed. The new bookcases also use paper foil instead of veneer and use less plastic compared to previous versions.

BILLY is just one example of an IKEA product that avoids unnecessary material consumption. Other examples include LACK tables and the PLATSA storage system, which use lightweight constructions. Recycled wood will play an even more important role going forward, and IKEA products will continue to include more and more recycled materials such as aluminium, plastics and textiles.***

“Big thanks to all IKEA co-workers, franchisees, partners and suppliers for your efforts to make IKEA successful in FY22. We are proud of what we achieved in true togetherness while we perform and transform our IKEA business at the same time,” says Jon.

* The IKEA financial year runs from 1 September to 31 August.

** Total sales include sales of IKEA products, food and services by the 12 IKEA franchisees.

*** As per end of FY21, about 55% of the materials IKEA uses are renewable and 17% are recycled.

Read more about the IKEA FY22 year in review

IKEA continues to grow in a challenging business environment - IKEA Global (2024)

FAQs

Why is IKEA so successful globally? ›

Our low prices – by far the lowest in the land – are possible thanks to a high turnover, direct delivery from the factory and very low overheads.” Ingvar's original idea to offer products with both a low price and good quality is alive and well to this very day and has become a cornerstone of the IKEA culture and ...

What are the challenges faced by IKEA? ›

From a supply chain perspective, IKEA faces the challenge of minimizing costs while maintaining product quality. Relying solely on low-cost manufacturing hubs like China and India proves challenging due to significant transportation costs to European markets and disparities in design expertise (Baraldi, 2003).

How has globalisation affected IKEA? ›

Globalization of Markets benefited IKEA

They can expand the operations in other geographical areas by gaining better profits and competitive advantages. IKEA is taking this trend by producing consumer furniture products in global marketplace. The company has benefited from globalization in several dimensions.

How has IKEA managed to achieve this successful growth? ›

IKEA had to restrategize because of the global recession of 2008 and the general spike in prices. It repositioned itself for a long-term growth through a further reduction of product prices. Consumers were able to get the same high-quality products at lower prices.

What are the factors that have helped IKEA to build a successful global brand? ›

Ikea realized it's about the revitalizing aspect(psychological, and neurological) of customer experience(magazines, store shopping experience, and food court) and to some minor level, the revitalization one receives(psychological) from product user experience, and product design.

What is the key success factor of IKEA? ›

IKEA's success also lies in its low prices and how it engages and seduces customers. While affordability is a crucial factor, IKEA goes beyond that. The company offers a comprehensive customer experience that differentiates it from typical furniture stores.

What is IKEA's strategy for global success? ›

IKEA's remarkable success in expanding its global footprint can be attributed to its unwavering commitment to localization, a process of adapting products, services, and marketing strategies to suit the specific needs and preferences of a target market.

What are the benefits to IKEA of expanding into new global markets? ›

Online shopping for retail goods would grow as more customers flocked to IKEA outlets. Maintaining a competitive edge in both markets will help IKEA increase its revenue. By putting money into smaller stores located in city centres, IKEA will take advantage of a great opportunity.

How is IKEA good for the environment? ›

All wood used in IKEA products is sourced from responsibly managed forests which do not contribute to deforestation. And it's an important part of our Scandinavian design heritage.

How can IKEA grow? ›

Being able to offer IKEA products to as many people as possible is a challenge we love. To ensure the long-term growth and development of the IKEA business we use a franchise system. This provides financial stability, while allowing franchisees to challenge, test and explore new markets and ideas.

What does IKEA need to improve? ›

To start out with, IKEA could perhaps provide a better assembly experience by simply digitalising the experience, while remaining truthful to their instruction manual ideology. This would allow them to provide a more immersive experience, updates, track assembly issues, and additionally cut costs on print and paper.

Where is IKEA most successful? ›

IKEA's biggest presence is in Germany, boasting of 55 stores in a country of 83 million people, or about one store per 1.5 million Germans. A 2022 survey found that 96% of Germans knew of the IKEA brand of which 64% actively bought furniture from them.

What strategy is IKEA pursuing globally? ›

IKEA's remarkable success in expanding its global footprint can be attributed to its unwavering commitment to localization, a process of adapting products, services, and marketing strategies to suit the specific needs and preferences of a target market.

How has IKEA been able to succeed where others failed? ›

Flat-pack and modularity

So, how exactly was IKEA able to keep its costs so low? For the most part, it comes down to IKEA's reliance on self-assembled and flat-packed products. In the early days, IKEA sold fully-assembled furniture. It wasn't until 1954 that Kamprad got the idea to pivot to flat-packed goods.

Why does IKEA succeeds around the world while other retailers falter? ›

Ikea's simple, straightforward design aesthetic works most anywhere, as proven by the majority of its products that are consistent across international borders. Even the store's quirky names have been part of the global strategy.

What is IKEA's strategy for becoming the world's most successful retailer? ›

IKEA strategically uses store design, such as one-way traffic systems and merchandising techniques like "bulla bulla," to evoke scarcity and novelty, triggering the Scarcity Effect and the thrill of novelty in customers.

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