You just started your business, and you’re looking for ways to get attention—I don’t blame you! It’s important to connect with other businesses, and that’s what we call brand collaboration. Incorporating brand collaboration into your marketing strategy is a great idea, whether you’re a new business owner, content creator, or running your business for years.
Brand collaboration can be two things. It can be when a) a brand pays a content creator to create content using their product or service or b) when businesses collaborate to create content that showcases their products and services to each other’s audiences.
So, whether you’re a business owner or content creator, you’ll want to read this post to learn how to find brands to collaborate with.
To help get your brand noticed and build trust among your audience, collab with other brands. So, how do you find brands to collaborate with? We’re gonna help you get started with these tips.
Identify brands that already engage with you
Whether you’re a business or a content creator, there are probably some brands that are already engaging with you. So why not start there? Go through your followers, your comments, and likes, and if you see any businesses engaging with your content, reach out to them. Who knows, they may be just the right brand you’ve been looking for.
Join an influencer marketplace
If you haven’t done this already, you should. There are tons of influencer marketing platforms providing brands and content creators the opportunity to find each other and collaborate.
To get started, here is a list of some of the most popular influencer platforms:
Search up brands on social media using specific keywords
Instagram, Facebook, and TikTok aren’t just places where people post images and videos. They’re also places where you can find brands to work with. Using specific keywords in the hashtag search, you can do some deep digging and find other brands to reach out to.
For example, if you’re a travel company, you may want to look up the hashtag #digitalnomad or #lovetravelling to see if you can find content creators or brands to connect with.
Check your competitors
I have a feeling you’re not the only one looking to collaborate with other brands. Your competitors, whether you’re a business or content creator, probably have already worked with some brands.
Check out your competitors’ social profiles to see who they’re working with. Make sure to look for sponsored photos and videos with specific products and tagged profiles. You’ll find brands that will be more than willing to work with you.
Then, reach out to these brands with a pitch (which you’ll learn about in a second).
Pitch to brands directly
You’re probably already a fan of some brands, and if that’s the case, you can always reach out directly to them. Whether you’re a content creator or a business, connecting with brands that you a) support and b) already have a history of collaborating with other businesses increases your chances of working with them.
Once you have a list of brands you’d like to collaborate with, send them an email. In your pitch, you want to answer the following:
Who you are
What you do
Any achievements that may help you or your business stand out
Then, you’ll want to:
Explain why you're a good fit for the brand
Add any data that they may find useful (engagement rates, prior work, follower count)
Here’s a good pitch template you can use to help you create your pitch:
Download this PDF template and have it available whenever you need.
Download PDF
Please pay attention to what was not included. In your pitch, you should not include your:
Rates
Media kit (if applicable)
See, you want to build a connection with them first before you provide them with this information. First, get a response, and then take it from there.
Post consistently on social media
You may not think this is an important element to brand collaboration, but it is. Posting consistently on social media is crucial. Why? Because of a few reasons:
Instagram's algorithm loves new content. The more you post, the more you're seen
Instagram loves engagement. The more you engage with other accounts, the better
Collaborators want to see you're active on social media
This doesn’t mean you need to go wild and post every two minutes, but you should at least post a minimum of twice a week. Naturally, the more you post during times when your followers are most active, the more likely your posts will receive the most engagement (likes, comments, and shares).
Over to You
You want to collaborate with brands and that’s a great step to help create awareness about your brand and attract your audience. But now, it’s in your hands to reach out to brands and get this going.
Follow the tips above and use our pitch template to help you secure brand collaborations.
Disclaimer
The information provided on this page is for information, educational, and/or editorial purposes only. It is not intended to indicate any affiliation between Tailor Brands and any other brand or logo identified on this page.
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One of the most effective ways to find collaboration opportunities is by attending industry-specific networking events. These gatherings bring together like-minded professionals, fostering an environment conducive to forming partnerships and brainstorming innovative ideas.
Send a direct message to the brand's social media account and ask who their contact person is. After finding the right person to talk to, make sure to address them by their name. Doing this shows your attention to detail and can make you stand out among other influencers.
If you're looking for a research collaborator, going to conferences is a great way to find one. First, make sure that the conference is relevant to your field. If you are a veterinarian and the conference is on astronomy, this isn't going to be a good place to find someone who can help with your work.
Tap on the messages icon in the top right of the feed on your Instagram app. Tap the conversation with your collab partner to see the request. Tap the collaboration invitation. Tap Review.
The brand reviews and approves it and then the influencer posts the content on their platforms. Once the collaboration is done, the influencer gets paid according to the agreed terms. Sometimes, the influencer might agree to work with the brand for a certain amount of time rather than a one-off project.
Hi [name of the influencer], I'm [your name] from [company name and a little description]. We love your content and enjoy following your journey on your blog and social platforms. We're reaching out because we believe you are an excellent fit for our brand as an ambassador and an affiliate partner.
Use a modeling agency: Your modeling agency can (and should) connect you with brand modeling work if that's what you're interested in. If you're not signed with an agency, you can still model for brands—but a modeling agency is usually your best bet.
If you can articulate why you want to test the product, companies may see that you are a valued and reliable customer. In this case, they may be more likely to send free products, even if they don't publicly advertise free trials. At the very least, it doesn't hurt to ask.
You can reach out to influencers through direct messaging on a social media platform like Instagram or TikTok, or you can email them if they list an address in the bio of their account.
Address: 359 Kelvin Stream, Lake Eldonview, MT 33517-1242
Phone: +577037762465
Job: Product Hospitality Supervisor
Hobby: Gardening, Web surfing, Video gaming, Amateur radio, Flag Football, Reading, Table tennis
Introduction: My name is Manual Maggio, I am a thankful, tender, adventurous, delightful, fantastic, proud, graceful person who loves writing and wants to share my knowledge and understanding with you.
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