How to Gain Competitive Advantage: Supply Chain Planning Examples (2024)

Wondering how to gain competitive advantages? According to the market research firm, Gartner, “Supply chain planning (SCP) is the forward-looking process of coordinating assets to optimize the delivery of goods, services and information from supplier to customer, balancing supply and demand.” SCP considers every stakeholder, from raw materials suppliers to end customers, to build a cohesive plan to optimize a company’s production, sales and operations and develop key performance metrics to ensure efficient and cost-effective operations.

Efficient supply chain planning achieves three goals: lowering production costs, increasing sales and bolstering supplier relationships. In the 70s and 80s, companies like Walmart and Dell crushed their competition by gaining a competitive edge in supply chain and logistics. Behemoths like P&G leverage digital technologies in the supply chain to gain their competitive edge. Today, every business is capable of leveraging technology to improve operational efficiency. Here are six examples your company can leverage supply chain planning as a competitive advantage.

1. Engage in real-time supply chain planning

How to Gain Competitive Advantage: Supply Chain Planning Examples (1)

The recent worldwide COVID-19 pandemic has shown how the business landscape can shift in a very short time. How a business handles quick market shifts will determine its longevity. Supply chain analytics solutions can bring real-time data from every part of the business, from POS terminals to the mines from which raw materials are extracted. Companies can analyze large volumes of contextual data for accurate forecasting and shift plans according to rapidly changing market demands.

A change in demand expectation should be reflected in the requirements from suppliers. A contingency at the supplier end must change demand drivers such as the price of products. The technology to enable this does exist, but companies must put a strategy in place to manage changing business parameters and adapt to new requirements.

2. Develop a collaborative supply chain strategy

A large business has an expansive list of suppliers, vendors and distributors. These stakeholders should not be working in silos. All the participants should be working in a collaborative environment (rather than competing in the market) to maximize supply chain value and ensure customer delight.

The success of a company translates into success for its suppliers. Building and maintaining strong relationships with suppliers is equally as important as maintaining customer relations. Just like a company needs to satisfy customers, it needs to ensure the success of its suppliers and distributors. As such, effective supply chain management strategy must consider all the company’s stakeholders, with any strategic shifts implemented with supplier, vendor and distributor buy-in.

3. Adopt innovative supply chain automation solutions

How to Gain Competitive Advantage: Supply Chain Planning Examples (2)

In November 2019, McKinsey reported on findings from its latest McKinsey Global Survey on artificial intelligence adoption. Respondents answered questions about 33 artificial intelligence use cases across eight business functions and its impacts on costs and revenue. “Aggregating across all of the use cases, 63 percent of respondents report revenue increases from AI adoption in the business units where their companies use AI, with respondents from high performers nearly three times likelier than those from other companies to report revenue gains of more than 10 percent,” the report states.

In supply chain management, 14% of respondents reported cost decreases of more than 20% from AI adoption, while 16% saw cost decreases between 10 and 19%, and 31% saw cost decreases of less than 10%. In terms of revenue increases, 13% of respondents said that revenue growth from AI adoption was more than 10%, while 22% of respondents saw revenue increases between 6 and 10%, and 28% saw revenue increases of 5% or less.

In all, 44% of respondents realized cost savings in business units where AI was deployed, and AI adoption decreased those business units’ costs by an average of 10% or more. “The two functions in which the largest shares of respondents report cost decreases in individual AI use cases are manufacturing and supply-chain management. In manufacturing, responses suggest some of the most significant savings come from optimizing yield, energy, and throughput,” McKinsey explains. “In supply-chain management, respondents are most likely to report savings from spend analytics and logistics-network optimization.”

Automation solutions like collaborative mobile robots reduce picking errors, decrease the time required to fulfill an order and reduce the walking distance for associates. These benefits enable warehouse associates to work more efficiently and get more done in less time. For example, collaborative robots like Chuck by 6 River Systems guide associates through each task by navigating to the appropriate pick locations and displaying the items and quantities to pick, keeping associates on-task. Chuck leverages AI and machine learning to prioritize work based on the current conditions on the warehouse floor, group similar tasks together and optimize pick routes in real-time. 6 River Systems’ solution augments the work of human associates, improving resource utilization and boosting productivity by 2-3x for better cost-efficiency.

4. Implement agile process improvements

Implementing disruptive technology could lead to improvements in the supply chain. But as the name suggests, it is disruptive and can be a costly endeavor. On the other hand, agile process improvements seek constant and incremental improvement of processes.

The full impact of the agile process cannot be experienced on day one. Over the course of time, small and incremental improvements compound to a large shift. The advantage of an agile mindset is the low cost and low disruption required to implement incremental changes. Since the people involved in the process spearhead agile improvements, employees have a greater sense of ownership in the process and are more likely to embrace change. “Staying agile through disruption demands contrary measures around cost, strategy and talent,” Gartner explains. “Top performers defy conventional thinking during disruptions, and the most successful take risks during these turns. Supply chain leaders prepare for turns and lead by building agility into systems, processes and decision making.”

5. Consider cost drivers and business impacts

To obtain maximum supply chain value, you need to be aware of supply chain cost drivers and their business impacts. Increasing costs are symptoms of problematic cost drivers. To create a robust and cost-efficient supply chain, address the root causes rather than the symptoms on the surface.

In a warehouse, for example, labor costs may be on the rise. But this might just be a symptom of an underlying cause, such as an increase in picking errors or sub-optimal pick paths. Replacing employees with lower-wage workers would be treating the symptom without addressing the root cause and could make the situation worse. By improving picking accuracy and optimizing pick routes in real-time to reduce unnecessary walking, collaborative mobile robots address the root cause, enabling warehouse associates to work more accurately and efficiently. Warehouse associates get more done in less time for a net-positive effect on labor costs.

Short-term cost savings should not be attained by sacrificing long-term goals, but today, companies can leverage technologies like warehouse automation and AI with a rapid ROI. Collaborative mobile robots are a smart investment that’s easy to integrate into your existing infrastructure for a lower up-front investment compared to traditional automation solutions like conveyor systems. In fact, 6 River Systems’ solution can be implemented within eight weeks, with companies achieving ROI within as little as five months.

Download our white paper, The Business Case for Collaborative Mobile Robotics, to learn more about how collaborative mobile robots can give your company a competitive advantage with the flexibility to meet increased demand and reduce costs. We can also discuss the solution that’s right for you. Contact us today.

How to Gain Competitive Advantage: Supply Chain Planning Examples (2024)

FAQs

How to Gain Competitive Advantage: Supply Chain Planning Examples? ›

Maximizing your supplier partnerships, empowering your supply chain team, and leveraging the latest processes, technology, and supply chain innovations are all practices that can enhance your competitive advantage with your supply chain.

How to develop a competitive advantage through supply chain planning? ›

Supply Chain Competitive Advantage From Efficient Supply Chain Process Management
  1. Measure every organization throughout the supply chain to identify holdups and inefficiencies.
  2. Build supply chain improvement initiatives into contracts and service level agreements with other organizations in the supply chain.
Jan 21, 2019

What is one way that supply chain management can be used to gain a competitive advantage? ›

Maximizing your supplier partnerships, empowering your supply chain team, and leveraging the latest processes, technology, and supply chain innovations are all practices that can enhance your competitive advantage with your supply chain.

How do you plan to gain competitive advantage over your competitors? ›

Gaining a competitive advantage
  1. become the low-cost supplier.
  2. develop differentiated, innovative products and services.
  3. target a niche: geography, industry, product/service.
  4. employ differentiated business methods and approaches.
Aug 30, 2022

What are competitive priorities and how do they help supply chain organizations gain competitive advantage? ›

The competitive priorities are the ways in which the Operations Management function focuses on the characteristics of cost, quality, flexibility and speed. The firm's customers will determine which of the competitive priorities are emphasized.

How can a business gain a competitive advantage through strategic planning processes? ›

Competitive Advantage: A strategic plan allows organizations to foresee their future and to prepare accordingly. Organizations that plan strategically are better equipped to predict the market, anticipate changes, understand competitors, and make decisions that keep them ahead.

How to gain competitive advantage by using product strategy? ›

This is achieved by producing goods that are of standard quality for consumers, at a price that is lower and more competitive than other comparable product(s). Firms employing this strategy will combine low profit margins per unit with large sales volumes to maximize profit.

How to achieve competitive advantage through operations? ›

As an operations manager, it is crucial to remember that your company/organization can achieve competitive advantage through three strategies, that are differentiation, low-cost leadership and response.

How to gain competitive advantage in logistics? ›

Businesses are always searching for a competitive advantage that will set them apart from others offering a similar product or service. The competitive advantage is gained by offering a customer services of greater value, lower pricing or greater benefits.

What are the drivers of supply chain competitive advantage? ›

Supply chain performance driver #1: Production

Production optimized for responsiveness: The key to responsiveness in production is to ensure production lines have the capacity to pivot to meet fluctuations in consumer demand quickly.

What are the three 3 strategies for competitive advantage? ›

The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus.

What is an example of a competitive advantage? ›

Some common examples of competitive advantage include: The team. Unique access to technology or production methods. A product that no-one else can offer (protected by IP law or patents, etc.)

How to gain and sustain competitive advantage? ›

How to build a sustainable competitive advantage
  1. Know your competition. ...
  2. Know your target market. ...
  3. Anticipate the future. ...
  4. Offer something unique. ...
  5. Effective marketing. ...
  6. Keep your customers happy. ...
  7. Get involved in your community. ...
  8. Offer a better price.
Oct 29, 2022

How to create competitive advantage in supply chain management? ›

How to develop a competitive advantage through supply chain planning
  1. Engage in real-time supply chain planning. ...
  2. Develop a collaborative supply chain strategy. ...
  3. Adopt innovative supply chain automation solutions. ...
  4. Implement agile process improvements. ...
  5. Consider cost drivers and business impacts.
May 1, 2023

What is supply chain integration for competitive advantage? ›

Supply chain integration makes the original enterprise production organization and resource allocation mode have a qualitative change. Supply chain integration emphasizes that enterprises should shape their own core competitiveness and establish strategic cooperative relationship with other enterprises.

What is competitive strategy in supply chain management? ›

A competitive strategy defines the customer's needs and the ways followed by the company to meets them. In particular, the Supply Chain Strategy focuses on the nature of the procurement, the modes of transport, the production system and the distribution necessary to customer satisfaction.

How can competitive advantage be achieved through logistics? ›

If set up properly, a company can obtain a competitive advantage through logistics by taking the superior position within an industry regarding cost reductions, service diversity, flexibility and reliability, as well as satisfying and constantly exceeding customer expectations and requirements.

What is competitive strategy in SCM? ›

A competitive strategy defines the customer's needs and the ways followed by the company to meets them. In particular, the Supply Chain Strategy focuses on the nature of the procurement, the modes of transport, the production system and the distribution necessary to customer satisfaction.

What kind of competitive advantage can you gain through procurement? ›

Greater efficiency

An efficient procurement process provides an organization with economies of scale, which allow it to reduce costs and produce more for less, creating a competitive advantage.

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