how to keep your hair color shiny and vibrant (2024)

You’ve just invested in a gorgeous new shade of Aveda hair color at the salon. It’s a work of art, and you love it. Here’s what we recommend to help keep your big investment looking fresh and fabulous.

Invest in some protection. To extend the vibrancy of your new color, we recommend Color Conserve Shampoo and Conditioner. The shampoo gently cleanses without stripping your color-treated hair and helps keep your color looking vibrant longer. The conditioner smooths your hair cuticles, conditions, detangles and leaves your hair feeling silky, soft and shiny.

Wash your hair less frequently. Certain hair colors, like red, can be hard to maintain. To keep your color from running down the drain, skip a shampoo once a week (or more, depending on your hair type) and extend your style with Shampure Dry Shampoo.

Limit your fun in the sun. Summer sun can wreak havoc on your color. If you’re enjoying the rays at the beach or the pool, be sure to throw Sun Care Protective Hair Veil in your beach bag. Spritz our lightweight, water-resistant UV defense mist all over your hair to help protect your hair from sun exposure to minimize damage and dryness.

Deep condition. This step is important, and it’s especially pivotal if you’ve lightened your hair. Make a date with a hair masque once a week. Color Conserve Strengthening Treatment helps nourish and strengthen your color-treated hair. If you need deeper repair, look no further than the Damage Remedy Intensive Restructuring Treatment, which leaves your hair feeling healthy, smooth and strong.

Refresh it with a gloss. If you want a boost between appointments, book an in-salon Shine Treatment to get glossy hair that lasts through 20 washes. You can add a hint of your shade, add warmth or coolness or opt for a clear gloss. It takes just 5 minutes to process and can easily be added on to your next hair cut appointment, or whenever you want to treat yourself to some salon TLC.