How To Sell On Instagram Without A Website [2023] (2024)

Do you want to sell online, but don’t own a website? Well, Instagram can be a place for you to sell online without a website.

In this complete guide, learn how to sell on Instagram without a website.

Instagram is one of the most-used social media platforms in the world.

The high popularity of wide userbase of Instagram has made it a perfect hub for businesses to sell online. You can also start your online selling business on Instagram with some pretty-easy-to-follow steps provided here.

Table of Contents

• Can You Sell on Instagram Without a Website?
• How to Sell on Instagram Without a Website?
  • Switch to a Business Account
  • Accept Orders From Customers
  • Grow Your Business on Instagram
• Final Take

Can You Sell on Instagram Without a Website?

Yes, it is possible to sell on Instagram without owning a website.

You may require a website to sell products through Instagram shop as per thecommerce eligibility requirements. However, you can directly market products and sell through an Instagram profile by including a payment link in the bio.

Now, let’s learn to sell on Instagram without a website.

In case you are selling on Magento 2, you can check out our Magento 2 Instagram Feed extension to start selling products on Instagram without any hassle.

How to Sell on Instagram Without a Website?

Instagram is a great place to sell products online for free.

The reason is its wide user base—from teenagers to senior citizens—more than 2 billion people use it.

Here’s the short yet helpful guide on how to set up Instagram shop without a website.

Pick up a niche or products and follow these steps to sell successfully on Instagram without a website. In case you’re also planning to sell on Facebook marketplace, check out the list of best selling items on Facebook marketplace.

Switch to a Business Account

Instagram for Business offers wide range of tools and features to measure performance and reach more audience. The Instagram Business account will also help you establish a professional identity of your brand.

In your Instagram profile, go to Settings > Account > Switch to Professional Account, and enter the required details to set up business account on Instagram.

In the Instagram business account, you can enter the contact details about your business and help customers easily contact you. Experts for ecommerce on Threads, the Instagram app to gather and discuss everything you are interested in.

Account Setup & Configuration

Next, its time for you to built the best business account on Instagram.

This is the step to showcase the authenticity of your business, and build customer trust.

• Set a clean and professional profile picture
• Write an effective and clear bio
• Feature product reviews/happy customers
• Create Instagram highlights albums for different products or categories

Accept Orders From Customers

Once your profile is set up and configured, you’re ready to showcase products to your customers.

But how would you accept orders on Instagram? Well, there are multiple ways to do that. You can choose any of the following to accept orders depending on your personal preference:

• Accept Orders Personally:Offer contact details, such as WhatsApp Chat link, Mobile Number, or ask the customers to directly message on Instagram to place the order. This way you can get in personal touch with the customers, and assist them with the shopping. Make sure to take advance payments from the customers through bank or wallet transfer before processing the order.
• Add Payment Link in Bio: Include payment link or details directly in your Instagram bio and ask customers to make the payment for the products they want to purchase.
• Provide an Order Form:If you don’t want to handle everything manually, adding an order form can be a good option for you. Redirect the customers to an order form where they can make payment and place the order.

Woo-hoo!! You’re now ready to sell things on Instagram without a website.

Grow Your Business on Instagram

Finally, its time to grow your online selling business on Instagram. Remember, online selling is rarely an overnight success. Consistent branding is what fuels online businesses. There is no alternate option! Also you can sell online on Shopify, amazon, walmart.com, eBay and there alternatives and get to know there advantages and disadvantages.

Here are some actionable tips to succeed on Instagram:

• Post reels, images, videos, and stories regularly
• You can use their newly launched Instagram Threads
• Use relevant hashtags to get more reach
• Run campaigns, such as giveaways to engage the audience
• Go live & engage with the customers
• Reply to customers’ messages & comments
• Share customer feedbacks and engage with brand mentions

Final Take

Setting up a business account and a marketing excellence is all you need to succeed. Get started with the above guide on how to sell on Instagram without a website. Later on, you can switch to your own e-commerce store as your business flourishes.