How to Write a 30-Second Sales Pitch (2024)

When asked what you do for a living, a person doesn’t expect a long response. If you ramble on about your company, you’re going to lose the attention of your audience very quickly. It’s important to have a strong 30-second sales pitch prepared, so you can fit the most essential details of your business the speech. A strong elevator pitch allows you to easily explain your business to anyone, anywhere.

  1. 1.

    Promote what makes your business unique. For example, if your business is a catering company, don’t just say, “We provide meals for special events.” Instead say, “We make the best Italian food in town and serve it to your guests, so you can enjoy the event.”

  2. 2.

    Discuss the benefits your business brings to clients. Offer up the main problem clients come to you with and how you’re able to solve it. Make sure your pitch leaves your audience with a clear understanding of why what you do should be meaningful to them.

  3. 3.

    Make your pitch easily adjustable, so can be tailored to fit the needs of many different groups. You don’t want to have to start over for every different type of prospective client. That’s a lot of writing work and a lot to remember when the occasion to present your pitch presents itself.

  4. 4.

    Maintain consistent messaging. When you adjust your pitch to fit different clients, you should still be promoting the same general message about your company.

  5. 5.

    Keep your pitch respectable. Promote the benefits of your own company instead of bashing your competitors. People want to know what you do, not where your competitors fall short.

  6. 6.

    Avoid using acronyms. It’s important for everyone to be able to understand your speech, not just professionals in your industry. If you include words and phrases that most people don’t understand, you’re not going to make a sale.

  7. 7.

    Practice your pitch when you have the final draft written. Hearing it out loud will help you to find areas you need to improve before presenting to an audience. You’ll also need to memorize this speech, so practicing will help you to learn to recite it without the help of your notes.

How to Write a 30-Second Sales Pitch (2024)

FAQs

How to Write a 30-Second Sales Pitch? ›

“Hi [their name]. It's [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I've given it some thought and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”

How do you pitch a business idea in 30 seconds? ›

Mastering the Elevator Pitch: How to Hook Investors in 30 Seconds or Less.
  1. Start with a Strong Hook. ...
  2. Clarify the Problem. ...
  3. Introduce Your Solution. ...
  4. Highlight Your Unique Value Proposition. ...
  5. Market Opportunity. ...
  6. Traction and Milestones. ...
  7. The Ask.
Oct 27, 2023

What is a good example of a sales pitch? ›

“Hi [their name]. It's [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I've given it some thought and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”

What should a 30 second pitch say? ›

It can be related to school, work, a volunteer experience, an activity (like Eagle Scout), etc. Describe your employment goal—what are you looking for now and/or in the future? Most importantly, tell how you can immediately benefit the company.

What is the first sentence of a sales pitch? ›

Make an attention-grabbing statement

"I was hoping you could help me out with something." "You're not going to believe this." "I can make your life easier." "Yes, this is a sales call, but it's going to be the best sales call you've received."

What are the top 3 key elements that make up a good sales pitch? ›

  • 1 Know your audience. Before you start crafting your sales pitch, you need to do some research on your audience. ...
  • 2 Have a clear goal. A sales pitch should have a clear and specific goal that you want to achieve. ...
  • 3 Use a simple structure. ...
  • 4 Tell a story. ...
  • 5 Ask questions.
May 18, 2023

How to make a sales pitch script? ›

How to write a good sales script
  1. Choose a single focus. You can't sell a consumer on every product or service at the same time. ...
  2. Know your target audience. ...
  3. Introduce yourself. ...
  4. Build rapport. ...
  5. Ask questions. ...
  6. Use a positioning statement. ...
  7. Close with a call to action.
Aug 2, 2023

What are the 7 steps to making a good sales pitch? ›

7 steps to writing a powerful sales pitch
  1. What's the problem you're solving?
  2. What else is out there that addresses the problem?
  3. What's the perfect world solution for your customer?
  4. Who are you?
  5. What value do you bring?
  6. What's your proof?
  7. What do you want the customer to do?
Mar 15, 2022

What is a sales pitch template? ›

A sales pitch deck or sales presentation is used to explain your company's product or service — and convince your prospects that they absolutely can't live without it.

What is the correct structure of a good sales pitch? ›

A good sales pitch can vary in length and presentation style depending on who is delivering the message, what their product or service is, and who the target audience they are speaking to is, but it's safe to say that most effective sales pitches will include a concise and compelling introduction to the product or ...

What is the first 30 seconds rule? ›

The point of the 30-second rule is to make sure in the first 30 seconds of every conversation that you say something encouraging about that person. It's amazing how simple, yet how effective this practice truly is. Everyone wants to feel encouraged. Encouragement gives people energy and instills motivation.

How do you introduce yourself professionally in 30 seconds? ›

Your “elevator” speech should consist of your name and title, occupation, field of interest or desired position, and something special about yourself: talents, experience or approach. The goal is to stand out from the crowd, to be memorable.

How would you describe your business in 30 seconds? ›

Mention the problem you solve for customers. Explain how you solve this pain—that is, what is your product/solution? Avoid detailed explanations: stick to the highlights. State your key differentiator.

How do I pitch my business in 1 minute? ›

Golden rules for 60-second pitches:
  1. Plan on delivering 45-50 seconds worth of material. ...
  2. Speak slowly and clearly.
  3. Use plain English -- no acronyms, no buzzwords, no business jargon.
  4. Framework should be "Problem -- Solution".
  5. An even better framework is "Problem -- Key Insight -- Solution".
Mar 2, 2015

How do you introduce a business in 60 seconds? ›

How to pitch your business idea (or anything) in 60 seconds
  1. Introduce yourself – give specifics. This is where you tell people who you are and why you're an authority. ...
  2. Define the problem and explain why your audience should care. ...
  3. Explain your solution. ...
  4. Make your ask. ...
  5. Say thanks.
Feb 22, 2016

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