Is it really Gucci? The rise of the double G in South Africa, plus its counterfeit problem | TrueLove (2024)

Is it really Gucci? The rise of the double G in South Africa, plus its counterfeit problem | TrueLove (1)

A guest wears a white word love design navy blue denim pantsuit, a Gucci tote bag, during London Fashion Week Mens June 2019 on 8 June 2019 in London, England.

An Italian family brand that’s survived scandal, public squabbles, lawsuits, attempted takeovers, and even murder, Gucci is one of the most covetable luxury fashion brands worldwide.

From making saddles, to bags and couture, perfume, accessories, shoes, and that belt, Gucci’s brand has shown surprising and inspiring resilience through the multitude of its various evolutions.

Family disputes, lawsuits and takeovers, near-bankruptcy, public divorces, murder trials and convictions, this Italian brand, through the years, has found its way into South Africa’s mainstream consumer and pop culture – resulting in cult-like status not only among celebrities but also regular folk too.

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Is it really Gucci? The rise of the double G in South Africa, plus its counterfeit problem | TrueLove (2)

Is it really Gucci? The rise of the double G in South Africa, plus its counterfeit problem | TrueLove (2024)
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