John Bogle Likes Dividends (2024)

John Bogle is an investing legend. He is the founder of Vanguard Group, a $4 trillion dollar mutual fund powerhouse. Vanguard is credited for single handedly rolling out the first index mutual fund in 1976. It gave millions of investors around the world the opportunity to invest at a low cost.

I have read several of his books, and really enjoyed his simple messages. I really liked Bogle's message on keeping costs low, keeping turnover low, staying the course and keeping it simple. I liked the advice the minute I read it.

It makes sense that when you do not pay 1%/year to a greedy asset manager, you have more money working for you.

I have been inspired by Bogle to find a way to educate investors and help them get their fair share of returns. For example, building a diversified portfolio of dividend companies will only cost a one time brokerage fee. This means that the investor’s only cost is to buy the diversified list of blue chip stocks for their portfolio. Their job is to then remain patiently invested. That way, they will not have to pay an annual fee for the privilege of someone else picking well-known companies for their portfolios. After all, I do not need to someone else to buy Johnson & Johnson with my money, and charge me an annual fee in the process. This is a well-known business.

I especially liked Bogle’s advice on dividends. In his books, he discusses how share returns are dependent in three factors:


1. Initial dividend yield
2. Dividend growth
3. Initial valuation at purchase

Using the current data of 2% dividend yields, a 4% annual corporate profits, Bogle expects low returns over the next decade. Bogle believes that valuation matters, as a tool to avoid massively overpaying for your investments, not as a tool to time markets.

"We know that the income risk in stocks is far more likely to be accounted for by paying too high a price for the dividends in the first place than by declining dividends"

The above list was an inspiration for this post titled: "What drives future investment returns?"

I recently saw an interview with him on the merits of living off dividends in retirement. Bogle is an advocate of focusing on the dividend payments, and ignoring stock price fluctuations. He points out that the stock market is a giant distraction, and that the investors should keep an eye on the dividends, while ignoring stock prices. This has been the message on this site since we launched in 2008.

"Bogle: You're right, and that's why I'm on this pretty much one-man, I think, crusade to have people, particularly retired people, look not at the value of their portfolio, but at the income stream they get. They're going to go out to the mailbox and they're going to open, let's say, the middle of every month when the fund or group of funds pays their dividends. They're going to get a certain dividend. Dividends are what matter to these people. The stream of income is what matters, and dividends [tend to increase] in history. There have only been a couple of serious drops in the dividends in the Standard & Poor's 500.

Benz: 2008 was one.

Bogle: 2008 was one, and you could argue it's going to happen again and again. But that was when basically the financial system eliminated its dividends, and we're back at the higher level right now. You took like a probably 20% drop in you income--I think, is about the right number--and we're back above that level now.

Look at the dividend and try to ignore the market. As I've often said--nothing like quoting oneself, Christine--the stock market is a giant distraction to the business of indexing, and in particular for the business of retirement investor. It’s the income flow from Social Security, pensions, whatever it might be, and dividend income, and that's what’s important. It's amazing how this dividend line [tends to increase over time] and the market [goes up and down over time], but they track each other in the long run."

He also correctly points out that dividends have a smooth uptrend over time. This makes dividends an ideal source of dependable income for retirees. Share prices on the other hand are much more volatile. This is why it makes sense for retirees to focus on the income from that portfolio.

Bogle also mentions that while dividends are not guaranteed, they have only gone down more noticeably only a couple of times in the past.

In contrast, share prices fluctuate greatly, since they are driven by the animal spirits of investor fear and greed. Stock crashes of 20% occur very frequently. There have been only a few instances where annual dividend payments on S&P 500 have fallen by more than 10%. This statistic is lost for the vast majority of investors out there unfortunately. I have been involved in numerous conversations where someone would point out that dividends were cut in 2008 - 2009, as if that makes dividend investing risky. However, these people forget that dividends increased in 90% of years. By focusing on isolated events, these people end up missing the forest for the trees.

Dividends are more stable than stock prices, follow a general smooth uptrend, and provide a source of income that historically has grown faster than inflation. This is why Bogle tells investors to ignore stock prices, and focus on dividends.

John Bogle Likes Dividends (1)

Ironically, there are some investors who claim to be fans of Bogle, who actually believe that dividends do not matter. For some strange reason, Bogle's message has been corrupted for these inexperienced investors. I wonder if they merely try to associate themselves with Bogle’s name, in order to promote their own businesses.

When I read his book " Bogle on Mutual Funds", I found a lot of interesting ideas about investing. Many of these ideas have inspired me in educating investors on the Dividend Growth Investor website since 2008. Some of his quotes are listed below:

" what is truly remarkable is that the record of dividend payments by US corporations heavily favors rising dividends over declining dividends, almost irrespective of prevailing business conditions. "

"Between 1926-1992, annual dividends increased in 57 years, declined moderately (less than 10%) in 4, and declined by more than 10% in another 5."

Dividends nicely exceeded inflation at a rate of 1.4%/year.

"Even when a company does not pay a dividend, investors implicitly value the firms stock based on the presumption of future dividends"

I really love his overall message on staying the course, focusing on dividends, keeping investment costs low, and ignoring stock prices. He also believes in keeping things simple. Bogle is against the widespread practice today of building portfolios that consist of 10-15 asset classes, whose sole purpose is to create complexity to generate fees for greedy asset managers. Keeping it simple means owning stocks and some bonds. It also means not getting too fancy and too carried away by adding fashionable asset classes whose merits are derived from a backtested computer model.

Bogle also does not believe that adding international stocks to a portfolio will provide any incremental benefits to investors. He correctly points out that US corporations already generate a large portion of revenues and profits from their international operations. Therefore, adding international stocks is a little overkill. He also believes in placing bets based on what he knows, and that the US has some of the best investor protections and legal institutions. This has been one of the inspirations for this post from 2008 titled: "International Over Diversification"

Thank you for reading!

Relevant Articles:

-Dividend income is more stable than capital gains
-What drives future investment returns?
-An Investment Plan Helps You Stay The Course
-Five Myths About Index Investing
-Dividend Investors: Stay The Course

John Bogle Likes Dividends (2024)

FAQs

What were John Bogle's investment ideas? ›

He believed in the efficient market hypothesis, which posits that it's almost impossible to consistently outperform the market through stock picking or market timing. Instead, he advocated for investing in the entire market through index funds, which are designed to replicate the performance of a specific market index.

Who is the best dividend investor of all time? ›

Warren Buffett is widely considered the greatest investor of all time, and much of his investment strategy relies on collecting dividend payments.

What is the king of dividends? ›

A Dividend King is a publicly traded company that has both paid and increased a regular dividend every year for at least 50 consecutive years.

What is the Bogle approach to investing? ›

The father of index investing preached low-cost, passive investments that compound over years. Fans call themselves "Bogleheads," and the strategy "lazy" investing. They're well positioned for the current market.

Who is the largest shareholder of Vanguard Group? ›

Top Institutional Holders
HolderSharesValue
Blackrock Inc.2.15M24,525,381
Dimensional Fund Advisors LP2M22,835,652
Wellington Management Group, LLP1.69M19,193,585
Vanguard Group Inc1.6M18,236,427
6 more rows

Who taught Warren Buffett how to invest? ›

Graham is considered the "father of value investing," and his two books, Security Analysis and The Intelligent Investor, defined his investment philosophy, especially what it means to be a value investor. His most famous student is Warren Buffett, who is consistently ranked among the wealthiest persons in the world.

What is Warren Buffett's favorite dividend stock? ›

With an impressive track record of dividend growth and a resilient business, Visa Inc (NYSE:V) is one of the best dividend stocks to buy according to Warren Buffett. In addition to Visa, Warren Buffett also enjoys dividends from Chevron Corp (NYSE:CVX), Coca-Cola Co (NYSE:KO) and American Express Company (NYSE:AXP).

What are the 5 highest dividend paying stocks? ›

9 Highest Dividend-Paying Stocks in the S&P 500
StockTrailing annual dividend yield*
Crown Castle Inc. (CCI)5.9%
Pfizer Inc. (PFE)5.9%
Boston Properties Inc. (BXP)6.2%
Kinder Morgan Inc. (KMI)6.2%
5 more rows
Mar 29, 2024

What is the best dividend king? ›

Some of the best dividend kings include The Coca-Cola Company (NYSE:KO), PepsiCo, Inc. (NASDAQ:PEP), and The Procter & Gamble Company (NYSE:PG). These companies have a long-standing history of consistently increasing their dividends over many years.

Can you become a millionaire from dividends? ›

Can an investor really get rich from dividends? The short answer is “yes”. With a high savings rate, robust investment returns, and a long enough time horizon, this will lead to surprising wealth in the long run.

Can you become a millionaire from dividend stocks? ›

Dividend investing can indeed be a path to building wealth over time.

What are the three dividend stocks to buy and hold forever? ›

7 Dividend Stocks to Buy and Hold Forever
Dividend StockCurrent Dividend Yield*Analysts' Implied Upside*
Home Depot Inc. (HD)2.5%10.5%
Procter & Gamble Co. (PG)2.4%15.4%
Johnson & Johnson (JNJ)3.1%25.3%
Merck & Co. Inc. (MRK)2.4%10.6%
3 more rows
Apr 9, 2024

Is VTI or VoO better? ›

VTI is a total U.S. market fund and holds more than 3,500 stocks. VTI is better diversified and benefits from small and mid-cap stocks that grow into large caps. VOO is less diversified, tracking the performance of the S&P 500 Index. VOO excludes small and mid-cap stocks.

What is the 1 rule of investing? ›

Warren Buffett once said, “The first rule of an investment is don't lose [money].

Why was Vanguard's new way of offering investments so popular among investors? ›

This simpler approach — known as passive investing — has proved more profitable for the average investor than active investing for two reasons: Markets tend to rise over time, and index funds charge lower fees, allowing investors to keep more of their money in the market.

What was good investment in Great Depression? ›

The best performing investments during the Depression were government bonds (many corporations stopped paying interest on their bonds) and annuities.

What was a good investment during the Great Depression? ›

Obviously, stocks did horribly during the Great Depression. But bonds did well. Interest rates and bond prices are two ends of a seesaw. When bond yields are rising (usually from investors anticipating higher inflation), bond prices go down–and vice versa.

Who is the famous billionaire who became famous for value investing? ›

Warren Edward Buffett (/ˈbʌfɪt/ BUF-it; born August 30, 1930) is an American businessman, investor, and philanthropist who currently serves as the co-founder, chairman and CEO of Berkshire Hathaway. As a result of his investment success, Buffett is one of the best-known investors in the world.

Who is known as the father of investing? ›

Benjamin Graham, dubbed the "father of value investing," became famous for his investing style, literary contributions on investing, and research. Graham lectured at his alma mater, Columbia University, and eventually became a professor of finance there.

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