Leaked documents show how much Ted Baker, Sephora, Zara and MAC pay their Instagram influencers - Latest Retail Technology News From Across The Globe - Charged (2024)
Ted Baker, Abercrombie & Fitch, Ray-Ban and Sephora are paying Instagram influencers 15 per cent commission on sales made through the app, according to leaked data.
Instagram began testing a new affiliate marketing feature in June, allowing influencers to earn a commission on sales they direct to the brands’ Instagram shops.
The feature is currently being tested with around 100 selected creators and at least 30 leading brands, with plans to rollout the service out to more brands in the near future.
According to leaked documents seen by Business Insider, these creators are earning anywhere from 20 per cent commission on sales to eight per cent.
It is understood that the brands set their own commission rates based on “their own marketing strategies”, while influencers involved in the scheme range dramatically in size, from around 100,000 followers to well over 300,000.
Leading beauty retailers Elaluz and Kopari beauty are paying their creators the most, offering 20 per cent commission on sales made in-app through Instagram.
Shopping platform The Yes offers its creators 17 per cent, while beauty brand Pat McGrath offers just ahead of the average at 16 per cent.
Abercrombie & Fitch, Benefit Cosmetics, Charlotte Tillbury, MAC, Ray-Ban, Sephora, Sunglasses Hut, Ted Baker and over half a dozen more brands all offer a base rate of 15 per cent.
Zara, Europe’s largest fashion retailer, offered just over half this rate at just eight per cent.
Both Facebook and Instagram have made steps to monetise their platforms by enhancing the badge and stars systems on their respective apps to help creators earn more money from their follower base.
The photo-sharing platform launched its Shopping feature in 2018, seeing 64 per cent of respondents admit shopping with the platform last year.
As part of the new scheme Instagram and Facebook users are now able to earn additional payouts when they achieve certain follower milestones.
While TikTok thundered ahead of its rivals, Instagram and Facebook still saw shopping grow 189 per cent and 160 per cent during the period respectively.
All three platforms have launched a raft of new features specifically designed to streamline both selling and buying practices through their platforms over the past 12 months.
Leaked documents show how much Ted Baker, Sephora, Zara
Zara
ZARA (Spanish: [ˈθaɾa]) is a Spanish multi-national retail clothing chain. It specialises in fast fashion, and sells clothing, accessories, shoes, beauty products and perfumes. The head office is in Arteixo, in A Coruña in Galicia. It is the largest constituent company of the Inditex group.
and MAC pay their Instagram influencers. Ted Baker, Abercrombie & Fitch, Ray-Ban and Sephora are paying Instagram influencers 15 per cent commission on sales made through the app, according to leaked data.
It said beauty retailers Elaluz and Kopari pay their creators the highest commission at 20% while the average is 16%, although Zara pays the least at just 8%. The documents also said Abercrombie & Fitch, Benefit Cosmetics, Charlotte Tillbury, MAC, Ray-Ban, Sephora, Sunglasses Hut, Ted Baker and more are offering 15%.
Beauty influencers focus on makeup, skincare, and haircare, sharing tutorials, product reviews, and beauty tips. Earnings for micro-influencers in the beauty industry range from $200 to $800 per sponsored post, while those with a decent following can earn between $1,000 and $5,000 per post.
Influencer sponsorship review platform FYPM ranked the five highest and lowest paying brands. Walmart and Nike were among the top paying, while Javy Coffee and NA-KD were among the lowest. Here are all 10 brands, and how FYPM collected the findings for its latest study.
Walmart and Adobe pay the most for social posts, creators and influencers reveal. By Phoebe Bain. Published on June 28, 2023. FYPM's “2023 Creator Pricing Benchmark Report” combines data from creators on FYPM regarding roughly 16,010 brand deals with about 7,279 brands.
According to the 2023 Instagram Rich List by hopperhq, Cristiano Ronaldo is the highest paid celebrity on Instagram charging $3,234,000 (around Rs 26 Crore) per post. Next most paid Instagram celebrity is Lionel Messi who gets $2,597,000 (around Rs 21 Crore) per post.
These estimates could vary widely, with some influencers suggesting it could be anywhere from $100 to $800 (or even more) for every 10,000 views, depending on factors such as niche, engagement rates, and the type of content being posted.
The estimated total pay for a Beauty Ambassador at Zara is $19 per hour. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $16 per hour.
Becoming a Zara influencer can give you the opportunity to make an income by promoting your fave Zara products through various channels. Their chic products paired with their affordable price tag are major selling points that you can leverage to help spread brand awareness online.
Zara. Clothing retailer Zara became notoriously successful by diversifying its influencer marketing strategy. This is how they do it – most of the time, they collaborate with Instagram creators who have made their name among fashion-savvy audiences.
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