Mailchimp Multiple List Management: Organizing Lists & Groups (2024)

FAQs

Mailchimp Multiple List Management: Organizing Lists & Groups? ›

The number of audiences you can store in your account depends on your plan. As a best practice, we recommend you maintain only one primary audience in Mailchimp, and use tags and segments to organize and target your contacts. If you need to maintain separate audiences, you can use this process to create them.

The number of audiences you can store in your account depends on your plan. As a best practice, we recommend you maintain only one primary audience in Mailchimp, and use tags and segments to organize and target your contacts. If you need to maintain separate audiences, you can use this process to create them.

Groups will help you understand the preferences of your audience, whilst segments will allow you to figure out their behaviour. No matter if you stick to either one (or both), these are 2 useful tools that complement each other and ultimately will help you refine your audience so you can send better targeted emails.

Use groups to sort your subscribed contacts based on their interests and preferences. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience. Groups can be the basis for building audience segments for sending to targeted audiences.

Free includes up to 500 contacts, with 1,000 sends per month and a daily limit of 500. Monthly send limit is 10x for Essentials, 12x for Standard, and 15x for Premium, as multiplied by your specific plan's contact limit.

Groups in Mailchimp are a category within your list based on what your subscribers are interested in or prefer. Segments in Mailchimp are a specific set of filters within your list where subscribers in the segment share common qualities (like signup page, gender, purchase activity).

When you use segmentation, you'll see that your email campaigns will be more relevant for readers, resulting in better open and click rates. Groups or interest groups, on the other hand, don't have rules or criteria that subscribers have to meet, so they aren't automatically updated.

Purpose: Lists are generally used for storing and organizing all of the contact information for a business, as well as sending messages to mass audiences. Segments are used for sending targeted messages, analyzing the performance of your marketing efforts, and other specific purposes.

Can you manage multiple businesses on Mailchimp? ›

If you maintain numerous Mailchimp accounts for your company or clients, use a single login to control them. This process lets you log in to several accounts with one username and password, while keeping the billing and account data separate for each account.

Why don't people like Mailchimp? Some users find Mailchimp limiting due to its higher cost structure as the mailchimp account grows, and restrictions on cold email marketing which are crucial for reaching new sales prospects.

Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content.

As a best practice, we recommend you maintain only one primary audience in Mailchimp, and use tags and segments to organize and target your contacts. If you have multiple audiences, you can use our combine audiences tool to merge them together. In this article, you'll learn how use our built-in combine audiences tool.

While using Mailchimp multiple signup forms, keep in mind that the selected lists should all be either confirmed opt-in or single opt-in. Subscribers will receive a single confirmation email even if all the lists are confirmed opt-in.

Multiple tags

Click the Send to drop-down and choose New segment. Click Add filter to choose your first segmentation condition. Select your tag, then click Add another filter. After selecting your next condition, click Or to set the logic for your segment.

' If you've created more than one list in Mailchimp previously, they're all still there. Under your 'Audience' tab (formerly 'Lists'), you'll see a visualization of data from one of your lists (the one with the most contacts, to be exact), but you'll find all your other lists—now audiences—in the dropdown.