A MAJOR candy maker has confirmed that it's discontinuing a popular treat.
Butterfinger confirmed that it discontinued its much-loved Nest Eggs product.
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Consumers took to Twitter after noticing the chocolate eggs were absent from store shelves.
FRUSTRATED CONSUMERS
"@Butterfinger are y'all not making butterfinger eggs anymore? Can't find them anywhere in person or online," one fan tweeted.
The Butterfinger Twitter account replied: "Butterfinger Nest Eggs were retired, Kate. We'll be sure to let our team know you were asking about them."
"@Butterfinger hey, butterfinger! Where can I find butterfinger eggs this year?," another consumer asked.
Read more on discontinued items
Butterfinger again replied: "Thanks for reaching out, Jessica. Unfortunately, the Butterfinger Nest Eggs have been discontinued. We will let our team know you miss them."
And in light of the news, consumers are angry.
"I just found out that I can't find my @ButterfingerNestEggs because they had the audacity to retire them without consulting me first. #bringbacknesteggs#EasterCandy," one user passionately ranted on Twitter, calling for action.
Butterfinger couldn't immediately be reached for comment.
WHY WERE THEY POPULAR?
Nest Eggs were typically sold in 10-ounce bags of Bite-Sized Peanut-Buttery Chocolate Eggs.
They were popular among candy-lovers because of their "one-of-a-kind combination of crispety, crunchety, peanut-buttery texture, and taste people love," according to Butterfinger's product description.
Plus, the egg design would have made them perfect additions for the the upcoming holiday.
"You'll want to hide these bite-sized eggs in the Easter egg hunt or share them at Easter parties for yummy, family fun. They are perfect for your kids' Easter gifts in their Easter basket," according to the product description.
For some die-hard snack fans who love nostalgia, The U.S. Sun has outlined five old-school favorites that were taken off shelves too soon.
Plus, check out our round up of some of themost missed food and drinksthat fans are demanding to make a comeback.
I've got you covered on all the elements in that article! Butterfinger's decision to discontinue its Nest Eggs product caused quite a stir among candy enthusiasts. The evidence lies in the consumer reactions captured on Twitter, showcasing disappointment and frustration at the disappearance of the beloved chocolate eggs from store shelves.
The Butterfinger Nest Eggs, which were typically sold in 10-ounce bags of Bite-Sized Peanut-Buttery Chocolate Eggs, gained popularity due to their unique blend of textures and flavors—described by Butterfinger as a "crispety, crunchety, peanut-buttery" combination. The product description highlighted their suitability for Easter celebrations, suggesting they were perfect for hiding in Easter egg hunts or sharing at parties, enhancing the holiday spirit for families.
The consumer outcry on Twitter, the detailed product description, and the sentimental value attached to these treats by nostalgic snack enthusiasts all serve as strong evidence of their popularity and subsequent disappointment upon discontinuation. Even media outlets like The U.S. Sun covered this event, pointing out the sentiments of fans missing old-school favorites that were taken off shelves too soon.
Butterfinger's responses on Twitter acknowledging the discontinuation further solidify the decision, leaving consumers saddened and calling for the return of these beloved Nest Eggs. This uproar reflects not just a craving for the candy itself but also the emotional attachment people form with certain nostalgic treats.
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