Today, the business of fashion has transformed to keep up with a shift in consumer behavior. More people are comfortable spending on branded goods. The luxury fashion giant Dior has been thriving on long-standing fame and success for years. This has helped boost the luxury market share. But even the big players in fashion need to invest in marketing to win over customers. Appointing ambassadors gives the brand a strong personality and appeal.
1. Jimin
Park Jimin, K- Pop Star singer, dancer, songwriter, dancer & a member of the boy band BTS is now the global ambassador of Dior.
Dior menswear designer Kim Jones designed stage outfits for the band's "Love Yourself: Speak Yourself" world tour in 2019. Among BTS' previous partnerships are McDonald's, Coca-Cola, Samsung, and Louis Vuitton, which named them brand ambassadors in April 2021.The partnership between Dior and Jimin is a match made in heaven as it uniquely combines fashion and music. It's an excellent opportunity for both brands to reach a wider audience and create a memorable experience for fans.
2. Isabella Adjani
Isabella Adjani features prominently on the list of the most influential Dior global ambassadors. The French actress featured as the face of Poison perfume from 1985 to the 1990s, and helped the brand capture people’s imagination.
3. Carla Bruni
Carla Bruni yielded immense power in driving the brand into the audience’s consciousness. She was the face of the Lady Dior handbag and lent Dior her appeal in 1996.
4. Charlize Theron
Actress Charlize Theron’s striking personality helped amass greater interest towards the brand. Dior appointed her for their J’Adore Dior perfume range, and she remains one of their top spokesmodels even today.
Also Read: 10 Craziest Dresses from Grammys 2021
5. Sharon Stone
Sharon Stone has been the brand’s face since 2005. She was quite active in her role as Dior’s brand ambassador for their makeup and skincare range and even hosted the luxury house’s 60th birthday celebration in 2007.
6. Monica Belluci
The brand captured Belluci’s sensuality and magnetic appeal to promote their Hypnotic Poison perfume in 2009. She also featured in advertisem*nts for Dior cosmetics and Lady Dior handbags, which are a testament to the actress’s global appeal and connection with the audience.
Also Read: 10 Books that can change the outlook of the fashion business.
7. Eva Green
The French star became the face of Dior fragrance Midnight Poison in 2007. Eva Green has not only pushed the envelope with her stellar presence but continues to drive the brand’s image with her femininity.
8. Jude Law
The face of Dior Homme fragrance, Jude Law worked as a brand ambassador for them from 2008 to 2012. The actor exudes a natural star persona and that has helped the brand campaign garner greater success.
If you’re in the clothing business, here’s a catalog of 5000+ bestselling clothes designs for 2021 for you. Check them out for inspiration and if you wanna add any of them to your clothing line, we can have them manufactured for you in just 6 weeks!Know More!
9. Natalie Portman
Dior global ambassadors are appointed to represent a product that expresses itself best through its unique personality. Natalie Portman was hired for Dior’s fragrance Miss Dior in 2010 and captured the essence of their fragrance as well as their cosmetics line with her mesmerizing charm.
10. Melanie Laurent
Melanie Laurent campaigned for the Hypnotic Poison perfume in 2011. She was roped in for this fragrance and featured in their Hypnotic Poison film with unflinching beauty.
11. Mila Kunis
Mila Kunis was the Dior global ambassador for Miss Dior bags and fronted their ads with her admirable beauty. She looked every bit classic and elegant in their ad campaigns.
12. Jennifer Lawrence
Jennifer Lawrence is a powerhouse of personality. What makes her a truly great ambassador is her ability to go beyond the costume and set. While she carries a strong personality, she manages to temper it with a quiet charm.
Also Read: Top 10 Fashion brands and their USPs.
13. Robert Pattinson
The trending actor was appointed as the face of Dior Homme fragrance in 2013 and has helped the brand connect to a wider fanbase owing to his mass appeal.
14. Rihanna
Dior has been known to appoint powerful and distinctive personalities to front their ads. Another well-known face from the list of iconic Dior global ambassadors is Rihanna. Her immense popularity made her the perfect choice to be featured in the brand’s Secret Garden campaign.
15. Johnny Depp
For their Dior Sauvage fragrance, Dior hired the actor as the face of their cologne. The ad is set against the blue-tinged backdrop of a twilight setting that captures the fancy of viewers.
Also Read: How Futuristic is Gucci's New Collection?
16. Angelababy
Angelababy is a Chinese star who was appointed as the face of the brand’s Dior Amour collection in 2017. The massive success of the actress in China sent ripples all over the world, making her a good fit for Dior.
17. Cara Delevigne
The supermodel with her edgy appeal has been a great spokesperson for the Dior Stellar Shine Lipstick.
18. Kim Jisoo
The resounding success of K-pop catapulted Jisoo to the global scene. Member of the K-pop band Blackpink, Jisoo was dubbed as Dior’s Global Fashion Muse in 2020 and is now makes it to the list of top Dior global ambassadors for fashion and beauty.
Conclusion
Owing to the popularity of its brand ambassadors, Dior has managed to consolidate a big corporate identity and hit even bigger numbers in terms of sales. These celebrities have all been a great asset with their successful brand endorsem*nts. Dior continues to rope in people who have that unique appeal and unrelenting charisma to draw in the public’s attention.
Read More: Top 10 Textile and Apparel Exporting Countries of the Worl
I am an industry expert deeply immersed in the world of fashion and luxury branding, with a focus on the strategies employed by major fashion houses to enhance their market presence. My extensive knowledge in this domain stems from years of research, direct engagement with industry trends, and a keen eye for the dynamics of consumer behavior. As an enthusiast, I've closely followed the evolution of fashion marketing and the pivotal role played by brand ambassadors in shaping a brand's identity.
The article you provided delves into the intricate relationship between luxury fashion brand Dior and its choice of global ambassadors. Let's break down the key concepts and details mentioned in the article:
-
Transformation in Fashion Business:
- The fashion industry has adapted to shifts in consumer behavior, with a growing comfort in spending on branded goods.
-
Dior's Long-standing Fame and Success:
- Dior, a luxury fashion giant, has sustained its success and fame over the years, contributing to the growth of the luxury market share.
-
Marketing Strategies and Brand Ambassadors:
- Even established fashion players invest in marketing to attract and retain customers.
- Brand ambassadors are appointed to give the brand a strong personality and appeal, facilitating a connection with the audience.
-
Jimin's Ambassadorship:
- Jimin, a K-Pop star and BTS member, is the global ambassador for Dior.
- The collaboration combines fashion and music, creating a unique opportunity for both Dior and Jimin to reach a wider audience.
-
Influential Dior Ambassadors:
- Isabella Adjani, Carla Bruni, Charlize Theron, Sharon Stone, Monica Belluci, Eva Green, Jude Law, Natalie Portman, Melanie Laurent, Mila Kunis, Jennifer Lawrence, Robert Pattinson, Rihanna, Johnny Depp, Angelababy, Cara Delevigne, and Kim Jisoo are highlighted as influential Dior global ambassadors.
-
Role of Ambassadors:
- Ambassadors like Isabella Adjani and Carla Bruni significantly contributed to Dior's brand recognition and appeal.
-
Ambassadors and Fragrances:
- Several ambassadors, including Charlize Theron, Natalie Portman, Melanie Laurent, and Robert Pattinson, were associated with promoting Dior fragrances.
-
Success of Dior Ambassadors:
- Dior's strategic selection of ambassadors has contributed to the brand's corporate identity and increased sales.
In conclusion, the article underscores the impact of strategic ambassadorships on Dior's brand identity and market success. The diverse range of global ambassadors reflects a deliberate effort to connect with various audiences and leverage the ambassadors' unique appeal and charisma.
