Founded in 1951 by Achille Maramotti, fashion label Max Mara was established with the mission to apply the elegance and quality of Parisian haute couture to Italian manufacturing methods. Maramotti's opening collection set the tone for the brand's approach to glamour with practicality, and included a camel coat that remains core to the brand's DNA today. Today, Max Mara as a company incorporates a total of 35 brands, including Marina Rinaldi (named after Maramotti's grandmother) and Sportmax, and remains a family-run business. Max Mara's creative director is English designer Ian Griffiths, who won a student competition to work there in 1987 and has remained ever since.
Founded in 1951 by Achille Maramotti, fashion label Max Mara was established with the mission to apply the elegance and quality of Parisian haute couture to Italian manufacturing methods. Maramotti's opening collection set the tone for the brand's approach to glamour with practicality, and included a camel coat that remains core to the brand's DNA today.
Today, Max Mara as a company incorporates a total of 35 brands, including Marina Rinaldi (named after Maramotti's grandmother) and Sportmax, and remains a family-run business. Max Mara's creative director is English designer Ian Griffiths, who won a student competition to work there in 1987 and has remained ever since.
