Metaphors that Bring Joy: How Coca-Cola's 'Taste the Feeling'​ and 'Open the Happiness'​ Campaigns Use Figurative Language to Connect with Consumers? (2024)

FAQs

What is the metaphor for opening happiness? ›

Open Happiness

The commercials for the campaign showed people drinking Coca-Cola and having fun, as well as enjoying special moments with their loved ones. The campaign's slogan was "Open Happiness," and it encouraged people to share happiness with others by opening a Coca-Cola and enjoying it together.

co*ke's slogan, 'open happiness,' is another example of hyperbole because happiness is not a tangible thing that can be opened or held. figurative language: antithesis. Antithesis is showing contrast or opposition through the use of parallelism, just like M&M's showed contrast between melting in the hands and the mouth.

The campaign, called “Taste the Feeling” and created by Ogilvy, aims to invite and inspire Thais to grab a co*ke and turn their meals into meaningful moments shared with their friends and family. Coca-Cola will also organise a food event to allow people to experience for themselves how co*ke can bring them closer.

The Choose Happiness campaign has been designed to encourage the older generation to take a leaf out of the youngsters books by deliberately “choosing happiness” within their life choices, as this is something that is apparently a new phenomena in society that older folks just don't quite understand!

To show you are really happy with a metaphor, you could say something like 'I'm on cloud nine' or 'I'm over the moon! ' Even if, like most of us, you haven't been to the moon, you can still use that idiom.

For example, the most common happiness simile is "She/He was as happy as a clam at high tide!" This simile derives its origin from the fact that open clams give off the appearance of grinning or smiling, making them look as though they are "happy" as well as the fact that at high tide, clams are less likely to be ...

One of the most striking examples of figurative language in "Happy" is the use of metaphor. Williams compares happiness to a room without a roof, singing "Because I'm happy / Clap along if you feel like a room without a roof." This metaphorical comparison creates a vivid image of boundless joy and freedom.

7 September 2023 – Sydney, AUSTRALIA: Coca‑Cola Australia has launched the new global brand Coca‑Cola campaign “Masterpiece” with a striking new film that encourages Gen Z audiences to dial into their passions, take a break and enjoy the magic of the moment.

Did co*ke replace open happiness with Taste the Feeling? ›

co*ke has ditched its “Open Happiness” campaign launched in 2009 and launched an entirely new brand idea, “Taste The Feeling.” The campaign's early showing proves that brands should stay away from “Brand Video” advertising and focus instead on storytelling.

The new flavor is sure to, well, move taste buds as well. The Food Network editorial team got an early taste. Editor Maggie Wong found the taste to "shift through Coca-Cola, pineapple and coconut, with a bit of spice and even bitterness.

Through emotionally resonant advertising campaigns, Coca-Cola associates its brand with happiness, friendship, and celebration. Iconic ads like "Hilltop" and "Share a co*ke" evoke warm sentiments and foster a sense of belonging, making consumers feel good about choosing Coca-Cola.

The main five notes of "Open Happiness" is remembered as one of the most famous and recognized jingles associated to coca cola, becoming part of the trademark identity of coca cola and being sampled in several famous songs used in co*ke marketing campaigns.

The study also found that drinking a co*ke really does contribute to making people happy! More than half of the people surveyed (56%) cited the taste of Coca-Cola as something that makes them smile. "Coca-Cola provides simple moments of pleasure throughout the day.

You can see how with these smile simile and metaphor examples. Her smile was as cold and lovely as frost on a windowpane. His smile was like a sudden beam of sunlight illuminating the darkest corners of the room. Her smile flickered across her face like a hologram. His smile was a sealed envelope.

We use metaphors to do with heat and warmth to describe strong feelings such as anger, love, or enthusiasm, and metaphors to do with cold to describe fear or unfriendly feelings: He has a fiery temper. The book was received warmly. I felt a chill of fear.

A positive attitude is a lighthouse for the hopeful. You have the heart of a lion. You're a visual thinking butterfly, still in your cocoon.