Why Coca-Cola Has Had So Many Different Slogans - Mashed (2024)

FAQs

Why Coca-Cola Has Had So Many Different Slogans - Mashed? ›

The slogans Coca-Cola develops aim to do more than promote their product — they're also meant to be a reflection of the current times and trends. To keep up with the times, the brand has updated its slogans from one to eight times every decade.

The effort at rebranding comes after a drop in sales and increased concerns about the effects of soda on consumers health. As Coca-Cola ditches the old and embraces the new "feeling," here's a look at some of the other slogans it's used over the years.

Over the years, Coca-Cola has used many different slogans. The slogans are a simple, direct way to communicate about Coca-Cola. Coca Cola's first slogan in 1905 was “Revives and Sustains”.

The team hit their stride by the 1920s when they created the “Thirst Knows No Season” (1922) and our longest-running tagline, “The Pause That Refreshes” (1929).

In 2016, Coca-Cola launched the "Taste the Feeling" campaign. The campaign was designed to be a global campaign that would unite all Coca-Cola brands and bring back the focus on the core product, Coca-Cola. The campaign's slogan was "Taste the Feeling," and it was designed to make people crave the taste of Coca-Cola.

“A Recipe for Magic”—the global campaign celebrating the soul-nourishing combination of a delicious meal, a special moment shared with others and an ice-cold Coca‑Cola—will bring a series of unique physical and digital experiences to fans around the world in 2024.

The direction of “Real Magic” was as such rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary—a timeless learning that feels more relevant than ever in today's hyperconnected yet divided world.

In summary, Coca-Cola's strong brand recognition, diversified product portfolio, global distribution network, effective advertising, and constant innovation, have all contributed to the company's profitability.

In 2021, Coca-Cola launched its current slogan, "Real Magic," to emphasize the magic of humanity, uniqueness, and connection.

Why is Coca-Cola famous for? ›

With more than 500 brands available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world, one of the largest corporations in the United States, and one of the most successful brands in marketing history. Its headquarters are in Atlanta, Georgia.

The Universal Appeal of Red and White

The Coca-Cola logo's color palette, consisting primarily of red and white, is no accident. Red is known to evoke feelings of excitement, passion, and energy, making it the perfect choice for a beverage associated with enjoyment and celebration.

Back on May 8, 1886, the world's first Coca-Cola was served at Jacobs' Pharmacy in Atlanta, Georgia. It was the creation of Dr. John Pemberton as a tonic for common ailments. He likely had no idea what was in store for his product, the company, and an industry that would grow into the giant it is today.

1980 – co*ke is it! 1990 – Can't Beat The Real Thing. 1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).

The Carbonation

The fizz of soft drinks adds an element of acidity that causes an intense sensation, intensifying the euphoric feeling people experience when they drink them. The carbonation has the added effect of blunting the sweetness just enough to increase cravings and leave you wanting more.

The childhood nostalgia, addictive taste profile makes people love Coca-Cola. The popularity (always on the shelf, and in fast food businesses) is why so many try it and get addicted to it. It's one of the type of products(soft drink) that has that level of customer loyalty.

By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi-Cola, and so the Coca-Cola recipe was reformulated.

1928 – Coca-Cola ... pure drink of natural flavors. 1929 – The pause that refreshes.

Pemberton originally touted his drink as a tonic for most common ailments, basing it on cocaine from the coca leaf and caffeine-rich extracts of the kola nut. The cocaine was removed from Coca-Cola's formula in about 1903.