Have you ever struggled to find information on Milano Fashion Week? When is it? Where is held? How can you get tickets? Such questions fill our minds as we want to be prepared to attend one of the most important fashion events in the world… and the internet does not always offer a complete answer.
If you are desperately looking online for an answer to all of these questions then you find the right place. Here is all you need to know (and more) about Milan Fashion Week 2020. In this post you will learn:
What is Milan Fashion Week
When is Milan Fashion Week 2020
Where is MFW held (which locations in Milan)
The best places to stay in Milan during MFW
Which brands are involved
How a Fashion Show exactly works
How to get tickets
Milano Fashion Week after parties
MFW public events
How to follow the fashion show by livestream
What is Milan Fashion Week (MFW)?
Milano Fashion week is for sure one of the most important events in the city: the best Italian fashion brands in the world, dozens of catwalks, thousands of people, and everything happens in just 7 days!
Organised by Camera Nazionale della Moda Italiana, The Fashion Chamber of Milan, Women Fashion week is a famous fashion event held twice a year, in February/March and September/October, in Milano, Italy.
Milan Fashion Week was born in 1958 and it is part of the ‘Big Four’ international fashion weeks held in fashion capitals: New York, London, Milan and Paris.
Through the years the Italian Fashion week has changed a lot. Originally held in Florence, this fancy event was moved to Milano because of the impossibility for a city like Florence to welcome as many international guests as the Fashion Week attracted. Florence was originally chosen in 1954 because designers were mostly from Tuscany, but the centre of fashion soon became Milano as during the ’80s, also known as the ‘Golden years’, it was in Milan that you could meet all the big stars as Missoni, Armani, Valentino both during catwalks and after parties.
Camera Nazionale della Moda Italiana, is an Italian non-profit organiZation that promotes, regulates and coordinates fashion industry in Italy. Most events during the MFW are organized by Camera Nazionale della Moda Italiana, but some brands like Gucci and Dolce & Gabbana can also go off calendar at times.
But why many people attend Milano Fashion week each year? The numbers are STUNNING. With more than 20.000 visitors each edition, the MFW grants an average income of 50 millions euros.
When is Milan Fashion Week 2020?
The next Milan Fashion Week 2020 will take place in the week from February 18th to February 24th 2020. Looking for this year calendar? Download it here to be updated on every day events. So you still have plenty of time to organise your trip to Milano. As the Women Fashion Week is held twice during the year the next one will be held in September 2020.
Designers usually present their collection months in advance in order to make sure that the buyers have time to buy and distribute the new collections to their retailers. So Milano Fashion Week in February 2020 will be presenting the 2020/21 Fall/Winter collection. While usually the September edition presents the Spring/Summer collection for the next year.
Where is MFW held?
Milan Fashion Week spreads in different locations all over our beautiful city. From the Quadrilatero della moda in the city centre to areas such as Porta Romana or Via Tortona.
Some shows are held in historycal buildings like the courtyard of Accademia delle Belle Arti di Brera or the seventeenth-century cloister of the building of the State Archive, that have hosted some fashion shows of the 2019 edition. But also modern buildings in requalified areas like Fondazione Prada or Frigoriferi Milanesi are often chosen for catwalks with a contemporary twist. The landmark for the MFW though is the Fashion Hubat the Spazio Cavallerizze in Milano, which is part of the Science and Technology museum.
Catwalks and fashion shows… awesome but that’s not all! MFW also hosts fashion presentations. What is a Fashion Presentation? Official brand fashion presentations are the glamour side of the fashion shows. WOmen Fashion Week in Milan would not be complete without a visit to a Fashion Presentation! Here you will meet models, stylists, artists, Djs! Moreover, you will have a chance to get in touch with the most glamorous part of Milano Fashion Week. If you want to attend some of these stunning events have a look here.
To attend catwalks and events you can check the week programme on https://www.cameramoda.it/en/ as some events are open to the public. Most events are press and industry only but meanwhile there are other options if you are not an industry member or press. Have you ever dreamed of visiting a milanese fashion atelier? Or meet Mister Armani while walking down the street where he lives in Milano city centre? So why not take advantage? There are a few options that will take you inside the Milano Fashion Week like a real fashion insider.
Where can I stay during MFW?
There are multiple options to choose from if you are staying in Milano during the Fashion Week. Hotels, beautiful apartments and rooms in central Milano. From luxury hotels like the Armani Hotel or to the historic Hotel et de Milan, from the Principe di Savoia the main choice of international big stars, to the Boscolo Hotel in Montenapoleone, right beside the fashion district.
The best way to book is to directly check hotel availability but websites as booking.com or Airbnb can also be helpful searching engines online. So whether your choice is a chic hotel or a fashionable attic, the only recommendation we have is to book in advance because the city is full during the week and all the best places get booked. So hurry up!
Which brands are involved in Milan Fashion Week?
Italian designers have names like VALENTINO with his class, flawless cuts and the Red colour that the man himself invented elegantly match with his signature V. EMILIO PUCCI with his bright colours and his jersey. The 100% Italiano SALVATORE FERRAGAMO, born as a shoemaker for the Hollywood stars and now a well known worldwide brand.Then GUCCI, opening his first leather luggage shop in 1920 in Florence, handmade by the best artisans. VERSACE and ARMANI the main antagonists. One with his bright colours and provoking, sensual style the other sober and classic.
And again PRADA,ALBERTA FERRETTI, JIL SANDER, MAX MARA, FENDI, BOTTEGA VENETA, MOSCHINO AND MARNI. These and many others are the names of Made in Italy high fashion involved in the Milano Fashion Week. Want to discover more about these designers? Then Milano Fashion Tour will take you to the heart of fashion to really discover the real made in Italy.
How a Fashion Show works
Fashion shows usually last 15 to 20 minutes unless it is a special show. The waiting is 30/40 minutes and everything is by invitation. But what are the main concerns and tasks for those behind the scenes at such an important event as a fashion show? What should you do to make sure that everything always works and that no imperfection is visible? What do you “blend” into the head of the organizers in the previous weeks?
Let’s try to sum up, first of all, how the guests are divided during the fashion shows. Have you ever wondered who is entitled to the first row, who is not, who has to stand and all the other unwritten rules of the best shows?
The “front row” is reserved for those who buy a lot, the so called high budget guests and for those who always pay in advance or on time. Another fundamental rule of those who organize fashion events is to pay attention to sympathies, dislikes, rivalries. And in the end, you can’t make a show without the following figures that make a team, those who work behind the scenes: dressers, hairdressers, make up artists, tailors, videomakers, photographers, waiters, security all take part in making the show a magical experience.
When the moment of the countdown arrives, the rhythms accelerate, among the interviews and photo shots there are those who quickly stretch the last garments and those who retouch the hair and retouch the models make up. The success of a fashion show does not depend only on the designer’s creations or on a prestigious location, but also on the whole team that was able to give life to his creations. The fashion world has its actors and each of them puts his personality in sight. But basically what would the world of fashion be without irony and creativity?!
How to get tickets
Bad news: there are no tickets for the fashion shows as they are not open to the public but only to buyers and press and access is by invitation only.
MFW provides a concierge service to its guests, helps them find the hard to find tickets. But these are exclusive shows so it is very difficult to enter and those who manage to pass the very strict controls find themselves in the magical world of Milano high fashion.
Milano Fashion Week after parties
If a night out is what you are planning then MFW is the right week to be in the city. Beside catwalks Milan fashion weeks offers interesting activities. Whether you want to dance all night or a classy night out the city has a lot to offer.Rooftop bars, glamorous clubs with international DJs and much more fill the city with flashing lights and colours during the fashion week.
Where to go to attend one of the parties open to the public? The most important ones are at The Club, Milan Gate, Just Cavalli, Fabrique and Tunnel. But if you fancy a happy hour instead then you can try Terrazza Martini, where Dolce and Gabbana already held their after parties or the new Aperitivo in Piazza Affari. And don’t forget to collect a ticket before your night out. It is almost impossible to enter without a presale so you’d better book in advance you want to be out and about during the most fashionable week in town.
MFW public events
As with any self-respecting fashion week, Milan is filled with exclusive events, mostly by invitation. Yet every edition, initiatives open to the public are not lacking.
In the recent editions of Milano Fashion Week, some events have been under the spotlight. For those who want to discover the latest fashion trends, the 2019 edition offered:
The Fashion Hub Market, at the National Museum of Science and Technology Leonardo da Vinci, which revealed the prêt-à-porter and accessory collections of some emerging brands to international press and buyers. The White salon, dedicated to womenswear and accessories of emerging brands: in four locations on Via Tortona.
We will keep you updated on this page about the public events of MFW 2020 edition so… come back soon!
How to follow the fashion show by livestream
If you cannot make it to the Italian capital of fashion on these fabulous weeks no worries! There are some ways to follow the MFW live on the internet.
An official LIVE STREAM of the Milano Fashion week is offered by different websites and you can also follow the most glamorous Italian event through social networks. And if you are not a fan of video stream but still prefer to live a fashion show, Milano Fashion Tour organise exclusive private fashion shows.
How to be part of Milano Fashion Week
And if you are not a fan of video stream but still prefer to live a fashion show, Milano Fashion Tour organise exclusive private fashion shows, and gives you the opportunity to take part to the exclusives fashion week presentations. Have a look to these videos!
Is it the Man Fashion Week 2020 you are looking for?Don’t worry as we will soon update our readers with an article that can help you with all the details to organise your visit to the Man Fashion Week in the best and most luxurious way.
Unfortunately, the MFW shows are an exclusive event, forbidden fruit reserved for industry insiders, VIPs, and wealthy clients or only accessible by invitation. Thus, influencers, fashion bloggers, pop stars, top models, journalists, or specialised photographers can attend the shows.
This level of excess and glamor was soon matched by other Italian houses such as Gucci, Prada, and Dolce & Gabbana. Today, Milan Fashion Week is still organized by the Camera Nazionale Della Moda Italiana (CNMI).
Milan Fashion Week (Italian: Settimana della moda) is a clothing trade show held semi-annually in Milan, Italy. Upcoming autumn/winter fashions are showcased in February/March of each year, and upcoming spring/summer fashions are showcased in September/October of each year. It is one of the most important worldwide.
Jeans are always a go-to staple for travel, so if you aren't sure what to wear in Milan, go for these. Italian denim tends to again be on the fashion-forward side, frequently with interesting details. Finally, a classic wool coat to keep you warm throughout your trip is essential.
The most renowned high-end streets in Milan are Via Montenapoleone and Via della Spiga. Between these two streets are other shopping streets that make up the famous quadrilateral, although none are as prestigious as the two previously mentioned.
But why many people attend Milano Fashion week each year? The numbers are STUNNING. With more than 20.000 visitors each edition, the MFW grants an average income of 50 millions euros.
The Fashion Hub, the Italian Fashion Chamber headquarters for Milan Fashion Week, located at the Unicredit Pavilion, recorded over 6,000 visitors, an increase of more than 70% compared to last season. The Sala delle Cariatidi venue hosted 8 shows and 1 event, with 3,900 spectators.
Milan is known for being home to high-end luxury labels (hello, Versace and Armani), plus you're likely to find some designer shops cheaper there due to VAT refunds and transport costs.
The people of Milan are little to never seen wearing common American comforts such as leggings, athletic wear, or even jean shorts. No matter the country, it is important to understand their dress code and adhere to it, not only as a form of respect, but to make you more comfortable in a new setting.
Paris Fashion Week, New York Fashion Week, London Fashion Week and Milan Fashion Week are the most known Fashion Weeks around the world, attracting buyers, the media, celebrities, top models and designers who proudly present their latest collections.
The clubs here are uber trendy and the most fashionable discos always have celebrity clientele on their guest lists. If you had to come up with an alphabet to best describe this part of Milan then you could start off with Avant-garde, Beautiful, Cool…
Are leggings okay to wear in Italy? Some travelers love wearing leggings for comfort, but they're often too casual looking as pants for Italy. If you're a big fan of leggings, consider pairing a black pair with long tunics during the spring, or wearing them under dresses and skirts in fall and winter.
What is this? In Italy, we do not wear sneakers in the office but we do wear them if we travel, if we are sightseeing and in any informal situation. Do not go for a less comfortable shoe out of this misconception, sneakers are perfect for Italy (see below for tips on stylish ones).
Especially when you are visiting big cities like Florence or Rome, or locations not right on the shore, shorts, crop tops, short skirts and flip flops are definitely not the proper outfit for the day.
While Europeans tend to dress up more than Americans, you still can wear jeans in Italy. However, avoid acid wash and extremely distressed denim and opt for medium-dark blues and blacks.
And yes, this is a real thing, Italian's just don't wear flip-flops. While in Italy it is important to steer away from these types of shoes, especially if you will be in a big city like, Florence or Milan visiting churches or museums all day.
Not only is it offensive to locals to have visitors wandering the streets in varying states of undress, it is also against many local ordinances and you can get fined.
Summary. Overall, Milan tap water is safe to drink unless the building or district is poorly maintained. Most locals prefer drinking bottled water, or they might own a water filter.
Known for its high-quality, expertly tailored fashion in all the latest styles, Milan is home to some of the most famous luxury labels in the world like Versace, Bottega Veneta, and Armani.
By the latter half of the 20th century, Milan was a prominent industrial city with good manufacturing connections. Designers turned to this Italian fashion mecca for its trend-setting status, especially after 1961 when it was the headquarters of Vogue Italia.
For example, most haute couture shows are held in Paris, while most business and sales-oriented shows and some haute couture shows take place in New York.
NYFW includes two types of shows: Industry and open-to-the-public shows. Unless you're a buyer or work in press, it is unlikely that you'll be able to snag a seat to the heavy hitters. However, you can nab tickets to the public shows here.
If there's one city that worthy of the “fashion capital” crown, it's Milan. Milan is without a doubt the capital of Italian and international fashion. Cosmopolitan, it incorporates luxury, art, gastronomy and culture… it's the perfect place for fashionistas and industry enthusiasts.
Brera is certainly the best choice if you are looking for a romantic walk in the capital city of Milan's area! Squares and cobbled streets, alleyways teeming with art and history and bohemian charm are just some of the many reasons to visit by foot this charming neighbourhood, at any time of day.
Whilst Florence is a city with a reasonably good selection of shops, Milan is known for being the most influential fashion destination in Italy as well as being a hub of business and commerce, so if you're serious about shopping then it should be your first choice.
Milan is known for its vast array of nightclubs, bars and lounges – everything you need to experience the ultimate Italian nightlife scene. If you are looking for the best nightlife in Italy, this is one of the top cities to go.
A. The Fashion Institute of Technology (FIT), New York, NY is the top fashion school in the US. The school offers 48 degree programs in fashion and other creative and business professions and is consistently ranked as one of the best fashion schools.
1. Parsons, The New School for Design. The school offers programs in Fashion Design, Fashion Science, and Fashion Marketing. She boasts such famous alumni as Tom Ford, Marc Jacobs, Alexander Wang, Donna Karan, Jason Wu.
Alia Bhatt is usually at the top of the list when it comes to actors that stole our hearts with their stunning looks. She has demonstrated over the years that she can look fantastic in anything, and her passion for fashion knows no limitations.
Some of the best neighbourhoods for expats in Milan include:
Isola – A former industrial district that's now home to trendy art galleries, cafes and restaurants. Monza – A smaller city located just outside of Milan, Monza is popular with expats looking for a suburban feel with easy access to the city.
Milan is a huge city, but all the main attractions are located close to the Piazza del Duomo. You can easily walk to all the main attractions of Milan in one day.
6 episode of The Kardashians when she took friends Tracy Romulus, Mario Dedivanovic, Chris Appleton and Danielle Levi out for dinner at the famed Da Giacomo restaurant in Milan, Italy.
Bars open after midnight, numerous nightclubs closing at 4:00 a.m., excellent music and theater performances all year round, art and cultural events held until late – Milan boasts every sort of nighttime entertainment with an unique touch of elegance and trendiness.
The aperitivo, what the Milanese call their evening drinks, rules. And it often takes the place of dinner. One of the fashion industry's regular hangouts is Armani Bamboo Bar. Power meetings, drinks and outfits are all part of the scene at Armani Bamboo Bar.
Fashion editors, writers and freelancers usually don't ask for invitations (though there's no shame in the game). The designers and brands they feature on the reg reach out to them and extend invites in advance, so they can plan coverage accordingly. Getty Images.
Can anyone attend NYFW? Many NYFW shows are invite-only, but there are options if you want to witness models strutting in person. There are several ways to get into events, from guest passes to purchasing tickets to some of your favorite fashion designers.
Seating is limited so you must have advanced reservations. Bring your confirmation voucher and an ID to ensure a seat. The Fashion Show ticket is also included as part of the Paris Pass. So if you have a Paris Pass, you can attend the fashion show without purchasing a ticket, but you need to book in advance.
Although the FHCM does not currently offer tickets to their official Paris Fashion Week shows, some high-profile and emerging designers do offer off-calendar tickets during Paris Fashion Week.
For celebrities who are household names, but not as high-wattage as the A-listers, there's still a decent buck to be made to sit front row, to the tune of anywhere from $40,000 to $60,000.
1. Designers pay celebrities to attend their shows. Celebrities mean press coverage, which is hard to get when dozens of fashion shows happen every day during fashion week. The bigger the celebrity, the more they cost and the greater the buzz around them and the show.
The designer behind the show confirmed that models were not paid, and said that they had to pay a designer's fee of thousands of dollars to the platform that puts on the show in order to participate. Sometimes, the designer claims, platforms will use some of this money to pay models, but sometimes, they do not.
Female models must be 15 years of age or older. There is no size or height requirement for our boutique shows. However, there is a size and height requirement for designer shows. Females must meet the requirement of 5'6” tall* without shoes.
Parisians do wear jeans and t-shirts, but only in appropriate situations, and you'll notice their jeans and t-shirts are a lot more design-y and cut a lot slimmer. When you're going out to eat in a restaurant, think of how you'd dress for that same level of restaurant back home, and then dress nicer than that.
In terms of “big names,” Paris takes an indisputable lead (in fact, it's second only to Milan for household name designers). In terms of emerging designers, the win goes to New York. A hierarchical look at life tends to be reductive, at best, so it's best to leave the matter at that.
In general, French women dress less casually day-to-day than Americans, but also less over-the-top in the evening. Overtly sexy isn't the look in Paris. French women leave something to the imagination, so leave your tube tops, short shorts and bandage dresses at home.
NYFW includes two types of shows: Industry and open-to-the-public shows. Unless you're a buyer or work in press, it is unlikely that you'll be able to snag a seat to the heavy hitters. However, you can nab tickets to the public shows here.
Just as Men's MFW Fall/Winter 2023 officially comes to an end, Paris Fashion Week Fall/Winter 2023 begins. The week opened with the long-awaited Gucci show following Alessandro Michele's departure, as well as other major Maisons like Prada and Fendi.
Paris's 1st arrondissem*nt, home to the Louvre, the Tuileries Garden, and the Palais Royal, is the beating heart of every Fashion Week. Industry-only expositions take place in tents along the western side of the Tuileries, but outside the venues, the streets of this lively district become runways in themselves.
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