Milan Fashion Week visitors up 70% (2024)

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The Italian Fashion Chamber (CNMI) has announced figures for Milan Fashion Week, which ended on 26th September. The Fashion Hub, the Italian Fashion Chamber headquarters for Milan Fashion Week, located at the Unicredit Pavilion, recorded over 6,000 visitors, an increase of more than 70% compared to last season.

The Sala delle Cariatidi venue hosted 8 shows and 1 event, with 3,900 spectators. The new show and presentation venue at via Savona 56 recorded 3,800 visitors, hosting 6 runway shows, 4 presentations and 2 events. The Milan Fashion Week generated over 40 million social media interactions, on Instagram and Twitter primarily (source: Blogmeter).

All the CNMI social media accounts enjoyed sizeable leaps in activity: Instagram +21%, Twitter +42%, Facebook +10%, while the CNMI website recorded 200,000 visitor hits. Together with the figures for the Milan Fashion Week, CNMI has published the results of a survey on Italian fashion industry trends, carried out in the first six months of 2016 and covering textiles, apparel, leatherwear and leather goods, footwear, eyewear, jewellery and cosmetics.

According to the survey, the forecasts for 2016 are positive: fashion and related industries in Italy are expected to grow 1.4%, generating a global revenue of €83.6 billion. While the second quarter was especially positive, recording a 3.8% growth, the business outlook for autumn is comparatively weak, with slow growth expected in revenue and in both exports and imports.

In the first six months of the year, the wider Italian fashion sector - including fashion itself and also eyewear, jewellery and cosmetics - progressed. Revenue slumped in the first quarter in comparison to the same period in 2015, but grew by over 3.8% in the second. This positive trend is the net result of a stable performance by fashion and a growth spurt in the other related sectors.

Second quarter revenue growth, though still slightly below expectations, was nevertheless higher than that of Italy's GDP, which at current prices grew 2.1% (+0.8% net inflation).

Export performance was also positive, though growth was modest: only +0.9% in the first five months of the year, before the pace accelerated in May (+2%). In industry terms, fashion exports grew 0.9%, while those of the other related sectors grew 0.8%. On the imports side, the performance was equally subdued.