Becomes The Avon Company after 135 years in business.
Beauty Packaging Staff01.05.21
New Avon Company, the beauty brand and direct sales pioneer, is changing its corporate name toThe Avon Company.The company says the name change reflectsAvon'sunique and singular history as America's first and leading social selling beauty company.
"Our name has changed to more clearly represent our vision and provide a more independent front as we continue to grow and build upon the business," said The Avon Company CEOPaul Yi. "It better capturesAvon'sdiverse array of brand and product offerings such as belif, Mission Luxereve, CHI, Physiogel, and Daily Essentials home products."
The new name is effective immediately and kicks offAvon's135thyear in business. The former name was a by-product of corporate restructuring and will be officially retired.
Over the past year,Avonhas unveiled multiple new brands, cross-brand partnerships and product offerings into theAvonportfolio that harness top innovation, science and technology. In 2021,Avonwill continue to introduce new products and carry on its mission of empowering women through economic opportunity and entrepreneurship.
FAQs
The US off-shoot of Avon, widely known as New Avon Company since it was split from the direct sales giant, is changing its name to The Avon Company. The name change reflects Avon's heritage as America's first and leading social selling beauty company, the firm said in a statement.
What is the new name for Avon? ›
NEW YORK, Jan. 4, 2021 /PRNewswire/ -- New Avon Company, the iconic beauty brand and direct sales pioneer, announced today that it is changing its corporate name to The Avon Company. The name change reflects Avon's unique and singular history as America's first and leading social selling beauty company.
Who bought out Avon company? ›
In January 2020, Natura &Co closed the acquisition of Avon Products, Inc. The Natura &Co group also includes Natura, Aesop, and The Body Shop, and with the acquisition of Avon has created the world's fourth-largest pure-play beauty company.
Is the new Avon the same as the Avon? ›
What was New Avon is now The Avon Company. “The new name is effective immediately and kicks off Avon's 135th year in business. The former name was a by-product of corporate restructuring and will be officially retired,” explains Monday's media release.
Are there 2 Avon companies? ›
Avon Products is a manufacturer and marketer of beauty and related products. The Company is now comprised of two operating entities: Avon Products, a publicly traded company and New Avon, a privately-held company owned by Cerberus Capital Management.
When did Avon rebrand? ›
How is Avon modernising its brand image? The heritage brand's image overhaul has a three-prong approach, which will take place over the course of this year. The first part is a refreshed visual identity on its platform and across all marketing channels, launching today (30 January), which showcases inspirational women.
Why is Avon in decline? ›
London-based Avon, which is being bought by The Body Shop owner Natura Cosmeticos SA, has been battling falling sales for four years, hit by stiff competition as well as a drop in the number of sales representatives.
Did Body Shop buy Avon? ›
Brazilian cosmetics group Natura has announced that it is buying UK-based direct-selling cosmetics business Avon. Natura, which already owns The Body Shop and Aesop, is Brazil's top business in cosmetics, perfumes and toiletries.
Is Avon closing down? ›
The transition will begin with layoffs of employees in March 2023, Mayor Michael Curley said Thursday after speaking with company officials. Avon plans to close its doors in 2024 and develop facilities in its two largest markets, the company stated in a news release on Thursday.
Who is the competitor of Avon? ›
The top competitors of New Avon include Johnson & Johnson, Procter & Gamble, Henkel, Colgate Palmolive and L'Oréal. New Avon has 381 active competitors. Here is a list of the top 10 competitors of New Avon, ranked by Tracxn score: Johnson & Johnson - New Brunswick based, 1886 founded, Public company.
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Does anyone still sell Avon? ›
Avon products can be bought from an Avon Representative either personally or through their Avon online store, which is easier and more convenient as you can buy anytime and your products will ship directly to you.
Is Avon still popular? ›
Since its founding, Avon contracted self-employed sales representatives, and is so far active in over 70 countries. For this reason, and despite the drop in revenue, Avon is still a very popular name in the direct selling market, which involved around 128 million independent representatives.
Do Avon reps make money? ›
With unlimited earnings and exciting incentives, this could be your dream job! You choose your hours as an Avon Representative and work from the comfort of your own home. If you love beauty, the latest fashion trends and the idea of earning some extra money, then becoming an Avon Representative is just right for you.
Who are Avon competitors in USA? ›
Avon Products's competitors
- Avon Products.
- Sally Beauty.
- L'Oreal.
- Revlon.
- Lush.
- Oriflame.
- Amway.
- Kiko Milano.
In 1996, the county was abolished and the area split between four new unitary authorities: Bath and North East Somerset, Bristol, North Somerset and South Gloucestershire. The Avon name is still used for some purposes.
When did LG purchase Avon? ›
Details of the Avon LG Acquisition
LG H&H acquired Avon on September 30, 2019 for $125 million cash. The agreement was made between LG H&H affiliates and the investment firm, Cerberus.
