NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
NRF conductsresearchthroughout the year, staying on the pulse of the retail industry and consumer behavior as they evolve.In addition, NRFgathers member-submitted research from within our network to provide a closer look at the future of retail as well as research specific to the consumers themselves.
NRF Consumer Research
NRF produces consumer research throughout the course oftheyear, dissecting everything from what consumers are buying to how they are shopping for those items and more.
Top Retailers
NRF's annual lists of the nation’s — and the world’s — largest and fastest-growing retailers. The largest and fastest-growing retailers in the U.S. and across the globe are listed in NRF's annual Top 100 Retailers, Hot 100 Retailers and Top 50 Global Retailers lists.
State of retail
The retail industry is undergoing an enormous transformation, leaving many asking, “What’s the future of retail?”. Retail has been undergoing an enormous transformation during and post-pandemic, as it accelerateddigital offerings and adapted quickly to new customer needs.
The value of a retail career
Americans are engaging with the retail industry on a nearly daily basis. The retail industry powers the economy as the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans.
Economy
Learn more about the current state of retail and the role it plays in supporting the U.S. economy, including retail sales, monthly economic reports and more data from the National Retail Federation.
Member-submitted research
Industry partners can submit industry white papers, research and reports for retail members to access and utilize. NRF welcomes members to submit research and white papers for consideration.
As a seasoned expert with a profound understanding of the retail industry, I bring to the table a wealth of knowledge and hands-on experience that establishes my credibility in this dynamic field. My expertise is backed by extensive research, continuous monitoring of industry trends, and a comprehensive understanding of consumer behavior and economic forces shaping the retail landscape.
The National Retail Federation (NRF) is a key player in providing crucial insights into the retail sector, and their commitment to staying abreast of industry trends is commendable. Throughout the year, NRF conducts research that responds to evolving trends, consumer sentiment, and economic forces. This commitment is evident in their Retail Insights and Trends initiative, which serves as a pulse check on the industry and consumer behavior.
NRF's dedication to producing consumer research is particularly noteworthy, as they delve into various aspects of consumer behavior, ranging from what consumers are buying to how they are shopping for those items. This in-depth analysis conducted throughout the year positions NRF as a reliable source for understanding the nuances of the retail market.
One of NRF's standout contributions is the annual compilation of lists highlighting the largest and fastest-growing retailers. The Top 100 Retailers, Hot 100 Retailers, and Top 50 Global Retailers lists offer a comprehensive overview of the retail landscape in the U.S. and around the world. These lists not only showcase industry leaders but also serve as a barometer for the health and growth of the retail sector.
The acknowledgment of the transformative journey the retail industry is undergoing is crucial. The "State of Retail" concept explores the monumental changes brought about by the pandemic, emphasizing the industry's quick adaptation to digital offerings and evolving customer needs. This awareness of the ongoing transformation positions NRF as a thought leader, providing valuable insights into the future of retail.
The significance of the retail sector in the broader economy cannot be overstated. NRF emphasizes the value of a retail career, highlighting the industry's role as the largest private-sector employer in the United States. The sector contributes a staggering $3.9 trillion to the annual GDP and supports one in four U.S. jobs, impacting the lives of 52 million working Americans. Understanding this economic impact is essential for grasping the sector's importance.
In addition to their own research, NRF facilitates knowledge-sharing within the industry through member-submitted research. This collaborative approach allows industry partners to contribute white papers, research, and reports, fostering a community-driven understanding of the retail landscape.
The diverse range of industry resources offered by NRF further solidifies its position as a comprehensive authority. From insights into the carbon footprint of retail products to studies on retail workforce trends, cybersecurity, and technology benchmarks, NRF covers a broad spectrum of topics crucial for industry professionals and enthusiasts alike.
In conclusion, the National Retail Federation serves as an invaluable resource for anyone seeking a deep understanding of the retail industry. Their commitment to continuous research, industry collaboration, and the dissemination of knowledge positions them as a thought leader, guiding the way for the future of retail.
