One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing | Mailchimp (2024)

FAQs

Can you have more than one audience in Mailchimp? ›

As a best practice, we recommend you maintain only one primary audience in Mailchimp, and use tags and segments to organize and target your contacts. If you have multiple audiences, you can use our combine audiences tool to merge them together.

With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your maximum contact count. If you want to store more than 200,000 contacts, let us know and we'll customize a plan for you.

In addition, the Android app lets you organize your contacts more efficiently. Tap your avatar and go to Contacts app settings—under Display and Edit contacts, you'll be able to sort contacts by first name or last name, or to show or hide phonetic names.

The best way to organize contacts is to gather these details in one location to make a centralized database. If you use JustCall, you can easily centralize your contacts without hassle. JustCall makes it straightforward to import contact information from several sources.

It's not uncommon for businesses to have more than one target audience or ideal customer, especially since Covid-19 witnessed many companies having to pivot and adapt their products and services to cater to a new normal.

Subscribed Contacts opted in to receive your email campaigns. Non-subscribed Contacts interacted with your online store, but haven't opted in to receive your email marketing campaigns.

Your Mailchimp audience is where you keep everything you know about everyone you know, so you can get a holistic understanding of the people who keep your business growing.

Create a 4-column layout

Select a 2-column template, add a Text block to each column, then make each block 2 columns.

Your list is now your audience in Mailchimp—and it comes with lots of new insights. Here's what you need to know. Your Mailchimp audience is much more than a list of email addresses. It's your people: your fans, your advocates, the customers who tell the world about your brand and keep coming back for more.

How do I segment my audience in Mailchimp? ›

Click Audience. Click All contacts. Click the Current audience drop-down and choose the audience you want to move subscribers from. If you want to work with a specific section of your audience, click Manage contacts, and choose Groups or Segments.

Groups are intended to be contact-facing, so you can collect information based on what your contacts tell you about themselves or their preferences. If you don't need to let your contacts categorize themselves, and you're looking for a way to organize contacts internally, consider using tags instead.

You can group contacts together with labels. On your Android phone or tablet, open the Contacts app . At the bottom, tap Contacts. Create label.

As you can see, contact groups are great tools for organizing your Google Contacts. They can save you some time in the future when you're looking for a particular contact, and make it much easier to communicate with a group of individuals.

Contact list validation is a methodology to capture and store accurate and clean customer data. It enhances the accuracy of the database. An efficient validation solution helps in automatically verifying, correcting, and standardizing the data. It is important to assure the authenticity of the data as well.

Contact management is essential for keeping digital records of customer data. Contact management is the process of storing and tracking data on customers and leads. In addition to providing quick access to customer data, investing in contact management can help you grow and diversify your customer base.

Three categories of audience are the "lay" audience, the "managerial" audience, and the "experts." The "lay" audience has no special or expert knowledge.

What are the 6 types of audiences? ›

Audience Definition

Some general examples of an audience in literature would be children, young adults, or adults. For example, The Boxcar Children series was written for an audience of children, The Hunger Games series was written for young adults, and the Broken Earth series was written for adults.

Being a good audience member is a characteristic that guarantees your respect in your relevant community. Good listeners are engaged and respectful of the presenter while trying to make a genuine connection, smiling, listening, nodding their heads and make the most of their time spent attending the presentation.

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium.

Cleaned contacts have email addresses that have hard bounced or repeatedly soft bounced, and are considered invalid. In this article, you'll learn about cleaned contacts and how to view or fix them.

Contacts and Subscribers

A contact is a person you send messages to through any marketing channel. A contact typically appears in the All Contacts section, but a contact record can also appear in other locations. A subscriber is a person who opted to receive communications or belongs to a particular channel.

For marketing purposes, your audience is broadly defined as anyone your business and/or brand engages with, either directly or indirectly. Where most marketers go wrong: They only focus on customers, often at the risk of saying something that offends another key segment.

Can you have 3 columns in Mailchimp? ›

Some email templates include pre-built column layouts. If yours doesn't already have them, it's easy to create two, three, four, or five columns using the pre-built layout blocks found on the Build tab.

Three stars: Low engagement, clicking some links in the campaigns; they may be inconsistently engaged, or still relatively new. Four stars: Moderate engagement, often clicking on links in your campaigns. Five stars: High engagement, often clicking consistently.

Audience lists enable you to create lists of users who have performed specific actions on a site, then target ads to members of those lists. For example, you could insert a Floodlight tag on an order confirmation page that appears when a user makes a purchase on your site.

Your Mailchimp list, also known as your audience, is where you store and manage all of your contacts.

You can group contacts together with labels. On your Android phone or tablet, open the Contacts app . At the bottom, tap Contacts. Create label.

Click Audience. Click All contacts. Click the Current audience drop-down and choose the audience you want to move subscribers from. If you want to work with a specific section of your audience, click Manage contacts, and choose Groups or Segments.

Click All contacts. Select an audience if you have multiple. Select Data management tool from the "Manage Contacts" drop-down menu. Check the boxes next to contacts with "Cleaned" next to their names.

How do you organize contact groups in a team? ›

Create a group

on the left, select the Chat dropdown at the top, and then select Contacts. Next, select Create a new contact group at the bottom. Name your group and select Create. You can always rename or delete your group later.

Creating a smart group is easy: you search based on your desired criteria and then choose 'Create smart group'. Once the smart group is created, each time you ask to see the contacts in a group, CiviCRM will carry out a search and show you contacts that meet the criteria you specified.

Use a contact group (formerly called a “distribution list”) to send an email to multiple people—a project team, a committee, or even just a group of friends—without having to add each name to the To, Cc, or Bcc line individually.

When an email has been marked as 'Cleaned' in Mailchimp, that means that either the last email sent to that address hard bounced or there have been multiple repeated soft bounces in a row. A hard bounce happens when an email could not be delivered to the intended address for permanent reasons.

To view your audience dashboard in Mailchimp, simply click the Audience tab. From there, you'll gain access to the following insights: Growth of your campaigns. Tags.