Peter's love for animals started at a young age, however his passion for the welfare of animals started when he met Penelope – his beloved sausage dog, whom he just had to have when he passed her in a pet shop and was horrified to see she had been marked down like a last season frock!
"My dogs remind me every day about what's important – kindness, honesty, loyalty, lots of love and a big lick!"
Penelope, was Peter's constant companion and a regular star of many sleepwear catalogues until she went to doggy heaven in 2005. This cute little dachshund named Penny, continues to be a mascot for the brand to this day. Since then Peter now has two more dogs, Betty and Butch, which although will never replace Penelope do hold a special spot in Peter's heart.
