![OUR STRATEGY (1) OUR STRATEGY (1)](https://i0.wp.com/about.puma.com/sites/default/files/styles/dd_text_media/public/media/text-media/m17-product.png?itok=Z1_LI-dO)
PUMA can look back on an extraordinary history full of firsts, innovations, designs and products. We continuously focus on enhancing our product excellence and we put innovation at the heart of our designs. On the performance side, we keep on leveraging our NITRO™ foam technology across our key running styles DEVIATE, VELOCITY and FOREVERRUN. We are also evolving our three strong football footwear silos FUTURE, ULTRA and KING. Furthermore, we continue to build on our strong line-up of basketball signature shoes as well as our complete product offering in golf. As we have a vast archive at our disposal, our designers can also take inspiration from almost 75 years of history to create fashion forward and relevant products for our customers.