PUMA well on track to achieve full-year outlook after Q3 (2024)

FAQs

What is the future outlook of PUMA? ›

Supported by the continued brand momentum and despite ongoing global geopolitical and macroeconomic challenges, PUMA expects to achieve mid-single-digit currency-adjusted sales growth and an operating result (EBIT) in the range of € 620 million to € 700 million for the financial year 2024 (2023: € 621.6 million).

Leverage key partnerships.

Puma has long used collaborations to keep itself at the forefront of popular culture. It was the first athletics brand to do a tie up with a fashion house with its partnership Jil Sander in 1998. Since then Puma has become known for its partnerships with celebrities and athletes alike.

PUMA's gross profit in the financial year 2023 increased by 2.1% from € 3,902.7 million to € 3,986.6 million. The gross profit margin improved by 20 basis points from 46.1% to 46.3%. The increase was due to price adjustments, a more favourable regional and distribution channel mix, and positive currency effects.

Puma Energy delivered a stable performance in the underlying business and was able to maintain constant unit margins despite a decrease in volumes and underperformance across certain non-core segments. The Company delivered a net profit of USD 2 million in Q1 2024, excluding the impacts of IFRS 16.

The Puma Future is the most comfortable non-leather football boot from the three big brands. The EvoKnit upper is unbelievably soft out of the box, requiring no break in time whatsoever – you really do almost feel like you are wearing a pair of socks but with enough padding to feel adequately protected.

Fit. In terms of fit, in my experience the FUTURE runs slightly longer in the toe than other cleats in the same size. So, if you're looking for a really skin-tight fit in that area, then I'd recommend going half a size down in these.

Supported by PUMA's continued brand momentum and despite continued global geopolitical and macroeconomic headwinds, PUMA expects a mid-single-digit currency-adjusted sales growth and an EBIT in the range of € 620 million to € 700 million (2023: approx. € 622 million) in the financial year 2024.

Based on accounting principles generally accepted in the United States (GAAP), Puma reported net income of $12.3 million, or $0.26 per basic and diluted share, for the fourth quarter of 2023, compared to a net loss of $5.6 million, or $0.12 per basic and diluted share, for the fourth quarter of 2022.

There is enough extra traction when pushing off at high speed to make these a good choice for explosive players looking for a pair to complement their game. As with previous generations of the Future, these are listed as FG/AG, meaning that they are suitable for wear on both natural grass and artificial surfaces.

PUMA competitors include Nike, Reebok, adidas, New Balance and Under Armour. PUMA ranks 1st in CEO Score on Comparably vs its competitors. See below how PUMA compares to its competitors with CEO Rankings, Overall Culture Score, eNPS, Gender and Diversity Scores.

Why did Adidas and PUMA fall out? ›

The most notable event that fuelled the rivalry was the "Pelé Pact", where both agreed not to sign a deal with Pelé for the 1970 World Cup, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him.

It is the third largest sportswear company in the world, producing apparel and accessories for a wide range of athletic activities including team sports, running, motorsports and golf.

Based on analyst ratings, PUMA SE NPV's 12-month average price target is $61.37. PUMA SE NPV has 25.98% upside potential, based on the analysts' average price target. PUMA SE NPV has a consensus rating of Moderate Buy which is based on 7 buy ratings, 8 hold ratings and 0 sell ratings.

Based on accounting principles generally accepted in the United States (GAAP), Puma reported net income of $12.3 million, or $0.26 per basic and diluted share, for the fourth quarter of 2023, compared to a net loss of $5.6 million, or $0.12 per basic and diluted share, for the fourth quarter of 2022.

Puma Shares Fall on Weaker-Than-Expected Earnings Forecast

The German sneaker maker has struggled in the past year with tepid demand in the US, the world's largest sports market, and slow momentum in its home European market. Investors are also looking for signs of weakness in the sector after Nike Inc.

PUMA's Target Audience

PUMA uses marketing to connect with sports and style-focused consumers globally including: Performance athletes engaged in running, football, motorsports etc. Fashion and streetwear audiences. Style-conscious millennials and Gen Z.