At H&M Group, we are guided by shared values. They are part of who we are, what we stand for and how we act.
Our values are the foundation of our culture
Shared by all colleagues worldwide regardless of role, function, or brand, our values have been guiding and uniting us since 1947. They are integrated into our way of working – from our entrepreneurial spirit and long-term perspective to our constant drive to keep our customers at the heart of everything we do.
By living our values, we create an open and down-to-earth culture where we can work together to do best what matters most to our customers and our future.
We are one team
Our workplace is inclusive and respectful.
We encourage and help each other to win together.
We see the big picture and collaborate across boundaries, sharing our skills and knowledge in the best interests of our company to create unbeatable customer value.
We believe in people
We are the best we can be and bring out the best in everyone and the business.
We empower and trust others to take ownership and embrace diverse perspectives. We listen to and learn from our colleagues.
We have a strong business mindset.
We are curious and creative and take every opportunity to adapt to ever changing customer needs. Our innovative and flexible approach delivers the best customer offer and experience.
We make constant improvement
We are always eager to find a better way forward.
We constantly improve by seeking feedback to act, learn and adapt with speed.
Everyday improvements, big or small steps, can make a huge difference.
We are cost-conscious
We make careful, sustainable choices by using resources responsibly and doing more with less.
We create value for money, making a sustainable lifestyle accessible for everyone.
We are straightforward and open-minded
We are open, honest and humble.
We reflect on our behaviour and listen to others.
We speak up, but once a decision has been made, we commit to it.
We are prepared to have our own ideas challenged and happy to let the best idea win.
We keep it simple
We aim for simplicity and go straight to the point, because clarity helps us focus on what matters.
We don’t overcomplicate so we can be clear and efficient.
Less really is more.
I am an expert in organizational culture, values, and corporate communication. Throughout my career, I have extensively researched and analyzed the ways in which companies articulate and embody their guiding principles. I have worked closely with various organizations, advising them on creating a cohesive and effective values-based culture.
Now, let's delve into the concepts mentioned in the article from H&M Group:
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Shared Values:
H&M emphasizes the significance of shared values, which serve as the cornerstone of their organizational culture. These shared values are not only integral to who they are but also guide their actions. The commitment to these values is evident in their enduring presence since 1947, indicating a long-term dedication to a consistent set of principles.
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Inclusivity and Respect:
The article highlights H&M's commitment to an inclusive and respectful workplace. This includes encouraging colleagues to work collaboratively, irrespective of their role, function, or brand. This reflects a dedication to fostering a positive and supportive environment.
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Global Collaboration:
The mention of values being shared by colleagues worldwide underscores the global nature of H&M's operations. The commitment to collaboration across boundaries, sharing skills and knowledge, demonstrates an effort to create a cohesive global team.
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Belief in People:
H&M expresses a belief in empowering individuals to bring out the best in themselves and the business. This involves trusting others to take ownership, embracing diverse perspectives, and fostering a culture of continuous learning and improvement.
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Entrepreneurial Mindset:
The company's emphasis on a strong business mindset, curiosity, and creativity reflects an entrepreneurial spirit. This mindset is adaptive to changing customer needs and is crucial for delivering an innovative and flexible customer experience.
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Continuous Improvement:
The commitment to constant improvement is evident in H&M's approach to seeking feedback, acting on it, and adapting swiftly. This aligns with a culture of learning and a proactive stance towards progress, whether through small or large steps.
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Cost-Conscious and Sustainable Choices:
H&M emphasizes making careful, sustainable choices and being resource-conscious. This reflects a commitment to environmental responsibility and creating value for customers through a sustainable lifestyle.
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Open and Honest Communication:
The values of being straightforward, open, honest, and humble highlight the importance of transparent communication within the organization. This extends to reflecting on behavior, listening to others, and speaking up while respecting decisions once made.
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Simplicity and Clarity:
H&M advocates for simplicity and clarity in communication and decision-making. The focus on going straight to the point aligns with the belief that clarity helps in maintaining focus and efficiency.
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Related Concepts:
The article mentions related concepts such as "Join us," "Inclusion and diversity," and "Sustainability." These point to H&M's commitment to attracting talent, fostering diversity and inclusion, and maintaining sustainable practices.
In conclusion, H&M Group's values encompass a holistic approach to organizational culture, emphasizing collaboration, inclusivity, sustainability, and a commitment to continuous improvement. These values are not just words on paper but are embedded in the company's daily operations and long-term vision.
FAQs
We believe in people. We are the best we can be and bring out the best in everyone and the business. We empower and trust others to take ownership and embrace diverse perspectives. We listen to and learn from our colleagues.
What is the vision and mission of H&M Group? ›
The H&M mission statement is "to make fashion accessible and enjoyable for all." High fashion used to be something that ordinary people only see on the runways, on the red carpet, or on TV. High fashion is not something that you can find in your own closet or on pedestrians that you encounter on the streets.
What is the value of the H&M company? ›
Market cap: $25.21 Billion
As of April 2024 H&M has a market cap of $25.21 Billion. This makes H&M the world's 739th most valuable company by market cap according to our data.
What is the value proposition of H&M? ›
H&M's value proposition is centered around offering affordable and trendy clothing options to its customers. The company's strong brand reputation and recognition also help to differentiate its products from competitors.
What are H&M group ethics? ›
The H&M Group does not allow its employees or other representatives to request, receive, accept, arrange, offer or give any kind of advantage, financial or other, from/to a business partner, contractor or any other person/organisation in connection with the Company business or/and collaboration.
What are your brand's core values? ›
Brand values are a crucial part of a strong brand. They are the core values that your company believes in and stands for. A strong sense of brand values builds morale within your company and increases loyalty to your brand.
What does H&M Group stand for? ›
H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.
What is H&M stand for? ›
What does the H and M stand for? The H&M is the abbreviation for Hennes and Mauritz. In Swedish, Hennes means “hers.” The store was designed keeping women in mind. Later on, they started selling men's fashion clothing as well. Hennes acquired Mauritz — the huntsman apparel store, hence the name H&M.
What are H&M known for? ›
It is one of the world's largest fashion retailers, with over 4,700 stores in 74 countries. H&M offers a wide range of clothing for men, women, children, and home. The company is known for its affordable prices and trendy designs.
What is the brand personality of H&M? ›
The unique brand persona of H&M, with its emphasis on affordability, sustainability, and fashion-forwardness, has created a positive perception among customers. It has positioned H&M as a brand that aligns with their values, making them more likely to choose H&M when shopping for clothing.
Lessons from the Swedish fast fashion giant
Yet H&M seems to have deciphered the riddle of combining cheap prices with the latest runway trends. Through a mixture of creative marketing, fast production, and a short product life cycle, H&M has grown into one of the most recognizable brands in the world.
What is H&M business model? ›
The H&M business model is one of a kind, focusing on what's fresh and trendy without breaking the bank. Founded in 1947 in Västerås, Sweden, by Erling Persson, H&M has become a staple in the closets of fashion-conscious folks all around the globe. You've probably seen an H&M store or browsed their website in your city.
What is H&M business strategy? ›
H&M's Business Strategy: Key Insights
Adjusted Brand Portfolio: To counter negative associations with fast fashion, the H&M Group has diversified its portfolio, incorporating brands like COS, & Other Stories, and ARKET, emphasizing quality at higher prices.
What is H&M competitive advantage? ›
H&M Competitive Advantage. H&M has a number of resources that allow it to excel in the fast fashion business. The fast fashion industry requires that a company has the capability to design and produce fashions very quickly, and sell high volumes of those fashions at low margins.
What are the 5 basic demands H&M? ›
H&M has what they call “5 Basic Demands.” Those demands include eye contact, smile, name badge, hello, and thank you.” Employees said these demands have been engraved in their heads to practiced with the customers for good customer service.
What does H and M stand for? ›
April 2021) H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.
Why would I want to work for H&M? ›
I love talking and helping people so in a sales oriented environment, I would be able to talk to countless people per day. I also enjoy and know a lot about the fashion and clothes that H&M sell so I would be able to help obtain and advise customers on what they are looking for.
What is H&M brand personality? ›
The unique brand persona of H&M, with its emphasis on affordability, sustainability, and fashion-forwardness, has created a positive perception among customers. It has positioned H&M as a brand that aligns with their values, making them more likely to choose H&M when shopping for clothing.
