Jordyn Woods
The campaign, which features top plus-size models Barbie Ferreria, Diana Veras, Lulu B., and Kylie Jenner's BFF Jordyn Woods, is focused on celebrating individuality and body positivity, much like its four ambassadors who've all used their platforms to promote size inclusivity. And while the words "body positivity" and "inclusivity" have been thrown around a lot in fashion lately, Lovesick is committed to backing up its promises. In fact,the brand's size expansion represents one of the first times a plus-size retailer has broken out of its mold and offered threads for straight-size shoppers.
In addition to practicing what it preaches, Lovesick is partnering with child rights organization Plan International's "Because I Am A Girl" campaign, which works to empower girls and young women around the world through education. One percent of all sales are donated to the development, which provides uniforms, tuition, and school supplies to girls in need.
Lovesick's new sizes launch today, January 5. Head to Lovesick.com to shop the brand's wallet-friendly threads (all under $60!).
