PrettyLittleThing keen to make its flamboyant fashion an international hit (2024)

FAQs

When did PrettyLittleThing become popular? ›

In November 2017, the firm drew press attention when it was named one of the top three fastest growing fashion companies by Hitwise. In February 2019, the brand opened their LA office on Melrose Avenue. In 2020 Boohoo acquired the remainder of PrettyLittleThing.

Pretty Little Thing branded "irresponsible" for "sexualising" Travis Barker's 16-year-old daughter. An advert for fast fashion brand Pretty Little Thing has been banned by the Advertising Standards Authority (ASA) for portraying a child – Travis Barker's 16-year-old daughter, Alabama Barker – in a "sexual way".

Its products include women's apparel, footwear, accessories, and beauty products for women between 16 and 35 years of age.

As a global brand, we have to become a role model to young girls.” Part of being a global, “best friend-like” brand is tapping into international pop culture, which PrettyLittleThing achieves with its podcast, Behind Closed Doors.

After more than 10 years at the helm after first launching the fast fashion giant in Manchester alongside his brother Adam, PrettyLittleThing has since exponentially boomed with annual revenues in excess of £700m in 2022.

PrettyLittleThing.com is your one-stop shop for trend led women's clothing at seriously killer prices. At PrettyLittleThing we provide you with the latest women's clothes you need to own your own style, delivering you product inspired from the catwalk and the coolest celeb muses of the moment.

Our research highlights several ethical issues with Pretty Little Thing, and it received a worst Ethical Consumer rating for Environmental Reporting, Climate Change, Pollution & Toxics, Palm Oil Sourcing, Animal Testing, Animal Rights, Workers' Rights, Supply Chain Management and Tax Conduct.

PrettyLittleThing is a fast fashion brand owned by boohoo group. PrettyLittleThing is a major U.K.-based, fast fashion, mostly-online retailer that ships to countries around the world.

With hundreds of new products dropping daily, from dresses & tops, to shoes & accessories; all "nothing to wear dilemmas" are gone for good. This is fast fashion accelerated.

The roster of Pretty Little Thing Brand Ambassadors includes Alabama Barker, Chantel Jeffries, and Teyana Taylor.

How much does PrettyLittleThing pay their models? ›

How Much Do Pretty Little Thing Model Jobs Pay per Hour? $19.23 is the 25th percentile.

"And if the items are successful with our customers, we produce more of the same. Otherwise, we move on to something else. About 40% of our total output is made in the UK, and another 40% comes from China. The rest comes from Turkey, Pakistan, India and other countries,” he added.

prettylittlething.com Audience Demographics

prettylittlething.com's audience is 27.85% male and 72.15% female.

PrettyLittleThing has been quick to adapt to the ever-changing role of celebrity and social media and it was one of the first ecommerce brands to join Tik Tok in 2019 and now has more than over 1.6 million followers, accruing more than 30 million likes.

Pretty Little Thing don't use eco-friendly materials, nor have they made much effort to reduce the use of hazardous chemicals or water in their supply chain. While they do report greenhouse gas emissions from their direct operation, they don't bother when it comes to their supply chain.

PrettyLittleThing's pretax profit narrowed to 75.1 million pounds from 99 million pounds a year earlier, which was impacted by 11.6 million pounds of exceptional costs linked to the automation of its Sheffield warehouse. Profit for the year fell to 55.2 million pounds from 78 million pounds.

516.3 million GBP (2020)

PrettyLittleThing / Revenue

Boohoo has bought out a minority stake in its Pretty Little Thing brand for more than £260m just days after criticism over a potential deal.

PrettyLittleThing are not only identified by their logo but are now synonymous with its signature pink adorned with unicorns, which established a sense of individuality and personality alongside high audience recall.

Low Quality to Keep Price Low. Many fashion brands are at war with one another over price. If you want to gain a price advantage over competitors, then you have to use alternative materials. However, when they alternative material, or outsource the production processes, then it results in the form so of low quality.

What type of store is PrettyLittleThing? ›

What type of store is PrettyLittleThing? Pretty Little Thing is a fast-fashion store that sells on-trend stunning looks from wardrobe staples to showstopping party styles.

Fast Fashion Leaders

Major players in the fast-fashion market include Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look. Many companies are both retailers and manufacturers, though they often outsource the actual production of clothing.

What is Fast Fashion? Fast fashion refers to brands that produce high volumes of clothing throughout the year. Brands are now making clothes at a fraction of the price they used to. As a result, consumers can update their wardrobes very quickly and affordably.

All its polyester and cotton will be recycled or more sustainably sourced by 2025. PrettyLittleThing has committed to more sustainable sourcing all the materials it uses in its garments by 2030. By 2025, all 50% of its man-made cellulosic fibers will be more sustainably sourced.

Fast fashion companies thrive off of cheap textile production on a mass scale, mostly outsourced from China and India. These inexpensive materials include mostly synthetic polyester (the least expensive textile to produce), cotton, elastane, viscose and nylon.

PrettyLittleThings, like Shein, offers a wide range of fashion, beauty, and lifestyle products. Unlike Shein, PrettyLittleThing has a very specific target audience: young women aged 16 to 24. So, unlike Shein, Prettylittkething does not sell clothing for men or children. Their size chart is also inclusive- XS to 4XL.

Ashley Graham; effortless beauty, inspirational role model and the epitome of body confidence. This collection has one focus; empowering the females who aren't afraid to own the skin they're in. Fall in love with yourself with the pieces that work for all powerful women - and every body type.

Gemma Owen | Brand Ambassadors | PrettyLittleThing.

Umar Kamani who started the company with his brother Adam Kamani in 2012 revealed that he would be stepping down to pursue new challenges and launch new brands.

How much do curvy models make? ›

The estimated total pay for a Model at SHEIN is $23 per hour. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $21 per hour. The estimated additional pay is $2 per hour.

Kourtney Kardashian -- Kim's older sister -- has created a capsule collection of apparel and accessories for the brand PrettyLittleThing, channeling sexy styles and vaguely retro inspirations.

Umar and Adam joined forces to set up PrettyLittleThing in 2012 and while Umar remained at the helm of the company for years, Adam went on to establish the family's property empire and his own investment company, KM Capital. Younger brother Samir has been working at his father's company, taking the reins at BoohooMan.

The company mainly sourced its clothing from China's wholesale clothing market in Guangzhou. However, Shein became a fully integrated retailer in 2014 when it secured its supply chain system. Now, the company utilizes a network of manufacturing partners and suppliers to make and deliver its products.

A petite model generally measures between 5'2” and 5'6” tall. Their hip, waist and bust sizes also tend to mirror their height (slightly smaller than the average male or female).

North American Association for Environmental Education's (NAAEE) Award for Outstanding Service by an Organization at the Global Level was presented to PLT in 2006.

Fast fashion retailer PrettyLittleThing have launched an investigation after customers alleged to have found fleas in their deliveries. The clothing brand has said they have found no evidence to support the claims being made by customers on TikTok, who claimed they found the bugs in their clothing deliveries.

PrettyLittleThing shoppers took to social media to claim that there were bugs inside their orders with one person screaming as they filmed. PrettyLittleThing say no evidence was found to support the claims after the investigation.

People also want to know if Nasty Gal and PLT (PrettyLittleThing) are the same, and the answer is again, no they are not. Both companies are owned by the same parent company but the brands themselves are completely separate.

Is PLT a fast fashion brand? ›

With hundreds of new products dropping daily, from dresses & tops, to shoes & accessories; all "nothing to wear dilemmas" are gone for good. This is fast fashion accelerated.

All in all, 13% of fashion online shop users in the UK use PrettyLittleThing. That means, of the 75% who know the brand, 17% use them. How loyal are the customers of PrettyLittleThing? Around 10% of fashion online shop users in the UK say they are likely to use PrettyLittleThing again.

Is ASOS better than Pretty Little Thing? Yes, ASOS is better than Pretty Little Thing. I've never had one quality concern with my ASOS purchases. Shipping is fast and returns are hassle-free.

“We place orders for sizeable volumes right from the start, but we never generate a huge inventory. "And if the items are successful with our customers, we produce more of the same. Otherwise, we move on to something else. About 40% of our total output is made in the UK, and another 40% comes from China.

In 2015, a lawsuit was filed accusing Nasty Gal of allegedly firing four employees because of pregnancy, in violation of California laws. It has faced criticism online in a variety of publications due to its allegedly "toxic" work environment and numerous negative reviews on Glassdoor from unhappy employees.

Fast fashion vs slow fashion: The key differences

Fast fashion companies churn out new clothes each season and often use cheap materials that cannot be reused. In contrast, slow fashion brands use high-quality materials and ensure that their clothes can be recycled or repurposed at the end of their life cycle.

The working conditions in the factories that make SHEIN's apparel are also a cause for concern. In developing nations, where labour rules are frequently laxer and workers may receive extremely cheap wages, many of the factories are situated.

PrettyLittle Thing has a new ambassador/celebrity product endorser. Gemma Owen, Love Island competitor and daughter of former football star Michael Owen, has signed a reported six-figure sum to become the face of the Boohoo-owned fast-fashion brand.

PLT sought to execute campaigns - elevating brand awareness globally through Out of Home in the UK, France, USA and a TV partnership with NBCU E! Entertainment across UK, France and Australia. These collaborations paved the way for many more celebrities including; Hailey Bieber, Jennifer Lopez, Ashanti and Little Mix.