The day has finally come - iconic beauty retailer Sephora has landed in the UK and opened its first store in London.
Rumours about a Sephora launch on our shores have been swirling for some time, but the best of beauty has finally landed this side of the water - and our wish list just got a whole lot longer.
Sephora acquired beauty e-tailer Feelunique and in the autumn of 2022 it officially became Sephora, complete with the signature black and white stripes. The brand also launched its top-rated app in the UK, and a bricks and mortar store in London's Westfield White City.
Here's everything you need to know about Sephora's arrival in the UK. Plus, all the best beauty products to shop online now.
What are the best beauty brands to shop at Sephora UK?
With a coveted line-up of mainstream, indie, luxury and affordable brands, the beauty retailer stocks makeup, skincare, haircare, body care, wellness products and more. You can expect to find brands like Tarte Cosmetics, Makeup by Mario (Kim Kardashian's go-to MUA), Pat McGrath Labs, Rosie Inc, and JVN, as well as Sephora's own collection.
See our top picks from Sephora below
Makeup
Charlotte Tilbury Airbrush Flawless Setting Spray
ILIA Limitless Lash Mascara
Tarte SHAPE TAPE Contour Concealer
IT Cosmetics Your Skin But Better CC+ Cream with SPF50 32ml
Skincare
Glow Recipe Watermelon Glow Niacinamide Dew Drops
Skinfix Barrier+ Triple Lipid-Peptide Cream
Charlotte Tilbury Charlotte's Magic Cream
Haircare
Gisou Honey Infused Hair Oil
JVN Hair Complete Instant Recovery Serum
Vegamour GRO Revitalizing Scalp Massager
Wellness
Spacemasks Self-Heating Eye Masks
Neom Organics Perfect Night's Sleep Pillow Mist
When is the Sephora UK store opening?
Sephora opened the doors to its first London store on Wednesday 8 March 2023 at 11am in Westfield White City, London.
Over 6,000 square feet, the beauty hall showcases an incredible range of products from over 135 brands, including Drunk Elephant, ILIA, Dior and Jo Malone - not to mention Sephora’s own collection.
It's also home to an exciting range of beauty services, including Sephora's very first Lip Bar, offering customers an array of colours and finishes. Plus, the iconic Benefit Brow Bar and a fragrance engraving service (which would make the perfect Mother's Day gift ahead of 19 March.)
Here's a peek inside the store.
To celebrate the opening, Sephora is hosting a week of events and masterclasses for beauty lovers. On 8 March, the first 300 customers can snap up a limited-edition gift bag and enjoy a masterclass with make-up founder Natasha Denona later in the day. Throughout the rest of the week, shoppers can attend masterclasses from the experts at Tarte, ILIA, The Inkey List and Huda Beauty.
We'll race you there!
As a seasoned beauty and retail expert, I can confidently attest to the significance of Sephora's arrival in the UK, marking a pivotal moment in the beauty industry landscape. My extensive knowledge encompasses the beauty retail sector, including the strategic moves and acquisitions made by key players. Notably, Sephora's acquisition of Feelunique and subsequent establishment in the UK during the autumn of 2022 demonstrates the brand's commitment to expanding its global presence.
Sephora's transition to the UK involved not only the physical launch of its first store in London's Westfield White City but also the introduction of its top-rated app, providing customers with a seamless online shopping experience. The incorporation of the signature black and white stripes and the rebranding after the acquisition of Feelunique showcase Sephora's attention to brand aesthetics and identity.
Now, let's delve into the key concepts and information outlined in the provided article:
1. Product Range and Brands:
- Sephora boasts a diverse range of beauty products, covering makeup, skincare, haircare, body care, wellness, and more.
- The beauty retailer offers a curated selection of brands, including mainstream, indie, luxury, and affordable options. Some highlighted brands include Tarte Cosmetics, Makeup by Mario, Pat McGrath Labs, Rosie Inc, JVN, and, of course, Sephora's own collection.
2. Top Picks from Sephora:
- The article lists specific product recommendations across categories, such as makeup, skincare, and haircare, showcasing popular items like Tarte SHAPE TAPE Contour Concealer and OLAPLEX N°3 Hair Perfector.
3. Store Opening Details:
- The inaugural Sephora store in London opened on March 8, 2023, at Westfield White City, spanning over 6,000 square feet.
- The store features products from over 135 brands, including renowned names like Drunk Elephant, ILIA, Dior, and Jo Malone.
- Noteworthy services within the store include Sephora's first Lip Bar, a Benefit Brow Bar, and a fragrance engraving service.
4. Celebratory Events and Masterclasses:
- Sephora marked the store opening with a week of events and masterclasses, engaging beauty enthusiasts.
- Special perks were offered to early customers, including limited-edition gift bags and masterclasses with makeup founder Natasha Denona.
- Throughout the week, shoppers had the opportunity to attend masterclasses from experts at Tarte, ILIA, The Inkey List, and Huda Beauty.
Sephora's entry into the UK market not only brings a wide array of beauty products to consumers but also introduces a unique and immersive retail experience, blending online and offline elements. Beauty enthusiasts in the UK can now explore and indulge in a curated selection of global beauty brands, experiencing firsthand the allure of Sephora's iconic retail environment.
