Rolex Waitlists & How Long You'll Wait | Wrist Advisor (2024)

The Rolex Waitlist Explained: What Is A Rolex Waitlist

If you’re new to Rolex it may shock you that you can’t just walk in a store and buy what you want. Demand has exceeded supply by so much that there are waitlists for Rolex watches that can last years. Once you come to grips that you’ll have to hold onto your $10,000 and wait, you’ll soon start to wonder how to play the waitlist game at Rolex authorized dealers.

The Rolex waitlist is an arbitrary order in which clients are ranked to receive new Rolex watches as they come into the store. Some stores are honest and acknowledge Rolex waitlists exist and other pretend they aren’t a thing. At the end of the day Rolex dealers are thrilled they sell all their Rolex inventory before it comes into the store but they have a daunting task of managing the expectations of consumers who are willing to spend thousands on a product they can’t have.

What sets a quality authorized Rolex dealer from the others is how professional they handle their waitlists. We’ve all read about the stories where a sales associate tells their customer they need to buy $50,000 worth of watches they don’t want to have the opportunity to be put on a waitlist for a stainless steel sports model. That’s not even a guarantee that they’ll even get one. These types of experiences are what is ruining the Rolex buying experience more than empty cases. Buyers get turned off and often disappointed. A good dealer will be honest with their buyers and set proper expectations without demanding purchases to “qualify”.

Check out our Tips On Buying Rolex article if you need help acquiring the Rolex you desire.

Rolex Waitlist Size & Wait Times

We’ve collected information across forums, Youtube, watch blogs, and dealers and have compiled a short estimate of the general size of Rolex waitlists and approximately how long different buyers will have to wait.

  • Submariner Waitlist
  • GMT Master II Waitlist
  • Datejust Waitlist
  • Daytona Waitlist
  • Sky Dweller Waitlist
  • Oyster Perpetual Waitlist
  • Explorer Waitlist
  • Day Date Waitlist
  • Sea Dweller Waitlist

What Factors Play A Role For The Rolex Waitlists

Each dealer handles their waitlists a little differently but for the most part they are very similar. It all comes down to relationships and purchase history. For some moving up the waitlist is quicker and for others it is a slower process. If you want to improve your odds of acquiring the model you want, you’ll have to improve your standing in either or both of those factors.

The best Rolex authorized dealers are the ones who acknowledge there is a waitlist and the criteria is solely based on the relationship between the buyer and seller. If the seller 100% believes that the buyer has a passion for watches, passion for Rolex, and buying the watch to wear and not to flip, that will open up many doors to many popular Rolex models.

Let’s first talk about how relationships play a factor into improving your position on a Rolex waitlist. For starters, buyers need to realize that dealers are selecting who they sell the hot Rolex models to. That means that you need to put yourself into a favorable position with the sales associate and the watch manager. Find common ground outside of watches with these people and remember that they are just people too. You’ll be surprised what you might find out about someone and create a real connection. Just remember, don’t fake it. These dealers have probably seen it all which includes people being disingenuous.

The second factor that plays into the Rolex waitlist is purchase history. Now this one tends to get people upset but everyone should put themselves into the shoes of the dealers. They are not unlike every other business in the way that they take care of their best customers. With that being said there is a fine line between taking care of customers and neglecting other current or potential customers and this is where some dealers have ruined the Rolex buying experience.

I’ve always suggested to people to be honest with your sales associate and be appreciative of them if they give you honest responses. If you tell them “I really want to get into a Rolex stainless steel sports model, which one do I have the best chances of obtaining” a good dealer will help you in your journey. If your purchase history is low they will set expectations accordingly and tell you to be patient.

If you’re not willing to go down the purchase history route to get what you want, be prepared to be patient and over that time improve your relationship to increase your odds of moving up the Rolex waitlist. Who knows you may get surprised one day!

How To Improve Your Chances Of Getting The Rolex You Want

To increase your odds of receiving the exact Rolex you’ll need to put in time and effort. If it was easy to get these watches everyone would have them. With that being said, below are 3 things that you can do to helps your odds on the Rolex waitlist.

If you want to improve your odds of buying the Rolex that you want at an authorized dealer you should try one of these three methods or a combination of them all. Remember, if it was easy to get these watches everyone would have them. You’ll have to put time and effort into the buying process to get whatyou truly want.

Meet With Multiple Dealers

Not every Rolex dealer is the same. Some value purchase history and some value relationships. To increase your odds of getting the watch you want, set up appointments at multiple locations and discuss your desires and gaugewhich locations the Rolex waitlist is best for you. Odds are that after you visit a couple you’ll instantly recognize which store you have the best luck with.

Work Your Way Up

Rolex creates many amazing watches that most would love to own. At the moment you may not be in a position to get on the Rolex waitlist that you want but that doesn’t mean you can’t enjoy the brand and work your way up all while adding purchase history. Considering there isn’t a single Rolex that sells under MSRP pre-owned, this seems like a great way to try out a couple Rolex models before you acquire the one of your dreams. I want to add an important note to this method. Only buy what you love and don’t fall for dealer tricks. If you love Rolex, stick with buying Rolex available to you until you can work your way up all while not losing value in your current purchases.

Continue To Grow The Relationship

This method should always be in play if your ultimate goal is to purchase a rare Rolex or any Rolex for that matter. Like I mentioned earlier in our Rolex Waitlist article, dealers have the luxury of choosing who they sell these watches too. Be the person that they want to call and not the person who they can and will forget.

Rolex Waitlists & How Long You'll Wait | Wrist Advisor (1)

Rolex Submariner Waitlist

The Rolex Submariner is the most popular Rolex therefore the waitlist for the Submariner is long. If you have a positive relationship and purchase history with an authorized dealer, you can expect to receive a Submariner within 6-12 months. For those who don’t have a relationship or purchase history it is highly doubtful you’ll receive the Submariner.

View All Submariner Models

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Rolex GMT Master II Waitlist

One of the hardest Rolex watches to purchase is the GMT Master II. Both the Pepsi and Batman references have large waitlists of hopeful buyers. Even clients with great relationships and purchase history have difficulty acquiring the GMT Master II. For most, the wait time on these watches can last 1-2+ years

View All GMT Master II Models

Rolex Waitlists & How Long You'll Wait | Wrist Advisor (3)

The most accessible Rolex is the Datejust but even those are now on a waitlist. If you’re interested in two tone Datejusts you won’t have to wait long. The stainless steel with fluted bezel references with either the blue dial or Wimbledon dial are the hardest to get but you shouldn’t have to wait longer than 3-6 months to receive one.

View All Datejust Models

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Rolex Daytona Waitlist

The hardest to get stainless steel sports watch is the Rolex Daytona. Not only do you need to have a stellar relationship with a dealer, you also need to have an large purchase history to receive this watch. We’ll be honest, that is what it takes. Even for precious metal references the wait is extremely long. For most qualifying clients, the waitlist for the Rolex Daytona is 1-3 years.

View All Daytona Models

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Rolex Sky Dweller Waitlist

One of the most saught after GMT watches is the Rolex Sky Dweller. Just like many other Rolex models, the Sky Dweller has a lengthly waitlist and is extremely difficult to receive. These watches haven’t been seen in authorized dealer cases in years and we don’t expect them to anytime soon. Expect to wait 8-24 months to receive a Rolex Sky Dweller if you have a positive relationship.

View All Sky Dweller Models

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Rolex Oyster Perpetual Waitlist

Before Rolex introduced the colorful dials in 2019 you could find Oyster Perpetual watches in the cases easily. In today’s environment demand has increased so much that not only you can’t find these watches in cases but the waitlist has grown to years. This is the least produced watch by Rolex so that adds to the complication but that doesn’t take away from this watches current raving demand.

View All Oyster Perpetual Models

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Rolex Explorer Waitlist

The Rolex Explorer collection was the easiest staineless steel sports model to receive a couple years ago. Now with the 2021 releases these watches have become extremely difficult to find and the Rolex waitlists have grown. Expect to wait 6-18 months to receive either the Explorer I or Explorer II.

View All Explorer Models

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Rolex Day Date Waitlist

Atop the highest echelons of Rolex buyers, the Rolex Day Date is the crown jewel. Even though this group is small in numbers, their purchase power is strong. Waitlists on the Rolex Day Date is long and one can expect to wait 6-36 months. Expect to have a strong relationship and excellent purchase history to receive this watch from an authorized dealer.

View All Day Date Models

Rolex Waitlists & How Long You'll Wait | Wrist Advisor (9)

Rolex Sea Dweller Waitlist

With a water resistance rating of 3,900 meters, the Rolex Sea Dweller is the strongest dive watch Rolex offers. Great strength comes with long waitlists. Although not as popular as the Submariner, you can expect the Sea Dweller to command waitlist times of 3-18 months for buyers with either strong relationships or decent purchase history.

View All Sea Dweller Models

Rolex Waitlists & How Long You'll Wait | Wrist Advisor (2024)

FAQs

How long is the current Rolex waiting list? ›

They will put you on a 2-4 year waitlist, (sometimes longer,) due to their lack of inventory. During that 2-4 year waitlist, Rolex will have more than one price increase, and by the time the watch is finally available to you, you will be paying the current market price...

How does the Rolex waiting list work? ›

Waiting lists for Rolex watches, as one would normally expect, do not exist at all. Instead, if you are lucky, you will land on a so-called "prospective buyer list". This means that the respective retailer has only noted that you are interested in a specific Rolex.

How do you beat the Rolex waiting list? ›

The 10 ways you can beat the Rolex waiting list include
  1. Dress smart when visiting the Rolex authorised dealer.
  2. Be personable and nice with the Rolex authorised dealer.
  3. Build a genuine relationship with the Rolex authorised dealer.
  4. Be knowledgable about Rolex.
  5. Go into the Rolex authorised dealer wearing a Rolex.

Are Rolex waiting lists real? ›

The Rolex waitlist is an arbitrary order in which clients are ranked to receive new Rolex watches as they come into the store. Some stores are honest and acknowledge Rolex waitlists exist and other pretend they aren't a thing.

Is Rolex waiting list 200 times longer? ›

Rolex waiting lists 200-times longer than Patek Philippe's and even royals can't jump the queue. Seddiqi runs the largest Rolex boutique in the world in Dubai Mall.

What is the hardest Rolex to get? ›

The Daytona is very expensive because it's been one of the most difficult watches to get at Rolex for years.

Can I walk in and buy a Rolex? ›

Availability. Walk into any authorized Rolex dealer, and you're going to see a lot of Datejusts, Day-Dates, Oyster Perpetuals, perhaps a Milgaus, maybe an Air-King, and usually a fresh batch of Cellini dress watches in a wide range of sizes and colors. You'll always see a swath of women's models.

Which Rolex is the easiest to get? ›

10 Best Beginner Rolex Watches
  • Rolex Oyster Perpetual Ref. 124300-0003. Case material: Oystersteel. ...
  • Rolex Air-King Ref. 116900. ...
  • Rolex Explorer Ref. 124273. ...
  • Rolex Explorer II Ref. 226570. ...
  • Rolex Datejust Ref. 126331. ...
  • Rolex Sea-Dweller Ref. 126600-0001. ...
  • Rolex Milgauss Ref. 116400GV. ...
  • Rolex Day-Date Ref. 228239.
Dec 22, 2022

How long does Rolex service take 2022? ›

It is typically 6-12 weeks for a Rolex service center to complete all maintenance and potential repairs. Factors that play a role in the time it takes to get a Rolex serviced is the condition of the watch, waiting on replacement parts, complexity of the movement, and how busy the Rolex service center is.

Does Rolex put you on a waitlist? ›

If you happen to want a less desirable watch that an AD just happens to have on hand and unallocated when you walk in, you might get lucky. That said, there is a waiting list for most Rolex watches, whether it's one month or five years.

What is the easiest Rolex to get from ad? ›

Rolex Cellini

This is definitely the easiest model you can find at a Rolex AD, and if they don't have the model you are looking for, they'll likely be more than happy to order it for you.

How many turns per day does a Rolex need? ›

A Rolex watch typically needs around 650 TPD (turns per day) in order to remain 100% wound for the day. A standard setting for a watch winder is considered to be around 750 TPD as this is generally what most modern watches require.

Are Rolex waiting list getting shorter? ›

Waiting lists are still getting longer, according to the Watches of Switzerland Group, as it announced another quarter of solid growth.

Why are Rolex dealers empty? ›

Rolex has said, officially, that the shortage is purely due to unprecedented demand.

Is Rolex availability getting better? ›

Rolex Authorized Dealer Supply Will Be Improved

With Rolex reducing their authorized dealer network and with their increased investment into production, the supply of Rolex watches at their retail locations will be improved in 2023.

Which Rolex watches are in short supply? ›

Only some Rolex watches are scarce

Rolex steel sport (or "Professional") watches are the most visible examples — think Submariners, GMT Master IIs, Explorers and, of course, Daytonas. But even some Rolex Oyster Perpetuals are hard to get and selling for way above retail.

Why is it so hard to buy a Rolex right now? ›

Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it. It comes down to a numbers game, and there's no sign that this will be changing any time soon.

How often do Rolex dealers get new inventory? ›

In general, Rolex retailers get shipments with Rolex watches from Rolex once a month. This usually happens towards the end of the month. Rolex retailers in the same country tend to receive shipments at about the same time or at least within a few days from each other.

Which Rolex is most in demand? ›

Rolex Submariner

Arguably the most popular Rolex watch of all time, and one which appears at the top of every list, the Submariner is designed as a diving watch – having been first launched in 1953 as the world's first fully waterproof watch which could withstand the water pressure up to 100m below surface level.

What is nicer than a Rolex? ›

Patek Philippe arguably owns the top-tier of high-horology. Once, the most expensive watch ever sold was a Patek Philippe with many complications and sold for over 11 million dollars, second only to a Rolex that was worn by Paul Newman.

What is a poor mans Rolex? ›

Back in the days, Tudor solely used off-the-shelf movements with Rolex parts. This gave the Tudor watches the label “poor man's Rolex”. But as Tudor has developed and innovated new and unique models, as well as its own in-house calibers, it is now a high-end watchmaker in its own right.

Can you buy Rolex at airport? ›

4. Is the best place to buy a Rolex at the airport? Many international airports now feature official Rolex stores, and some have authorised sellers dealing in all manner of luxury watches and jewellery.

How much money do you need to buy a Rolex? ›

The cost of a Rolex can range anywhere between $6,500 all the way up to $75,000 MSRP. Factors that affect pricing are materials, new movements, collection popularity, and complications. The average price for most Rolex watches falls between $7,000 – $12,000 MSRP.

Is Rolex price dropping? ›

To demonstrate this drop in prices, indexes of the financial performance of watches on the secondary market by WatchCharts show that popular models like the Rolex Daytona have fallen by about 23 percent from its highest in March 2022.

Which Rolex is hardest to get 2022? ›

Rolex Daytona stainless steel watches are some of the hardest to come by. Demand is so large for the stainless steel references that they sell for more than some precious metal references pre-owned. New Rolex Daytona stainless steel watches in either the white or black dial can be purchased for $14,550.

What is the entry level of Rolex? ›

As you can read, there is an entry-level Rolex for all tastes, so your choice will depend on what you want and of course your wallet, in the case of the first model you can get an Oyster Perpetual from 4,300 to 29 thousand dollars.

Which Rolex watch holds its value best? ›

As a general rule, steel Rolex sports watches reliably hold or appreciate in value. This includes, in particular, the GMT-Master II with its famous two-coloured bezel, the Cosmograph Daytona, and the ever-popular Submariner 16610.

Should I wear my Rolex everyday? ›

Rolex is a tool watch. That is how they made their name. It is totally appropriate to wear it every day, or as often as you wish. It is meant to stand up to everyday use.

How often should a Rolex watch be cleaned? ›

3. Cleaning Your Rolex. Depending on how often you wear your Rolex watch, keep it fresh with regular cleaning. For instance, if you wear it every day, we would recommend a weekly wash.

How much does it cost to replace a Rolex battery? ›

Battery Change

It's a fairly simple process — and one that will inevitably need to be done several times throughout the watch's lifetime — so the cost is relatively low. Depending on the type of watch, it tends to cost anywhere from $10 to $90.

Should I wear my Rolex to a job interview? ›

If you're attending an interview and you already own a Rolex, for example, one individual on the forum suggested that you're probably best-off putting it on. “Wear your Rolex on your interviews. It would be way more uncomfortable if they didn't see it until after you started a new position,” he said.

How long does it take to get a configured Rolex? ›

A complete overhaul takes a minimum of four to six weeks depending on the condition of your watch. Before carrying out a service, a highly-skilled Rolex-trained watchmaker conducts a thorough diagnostic examination of your watch.

When should you not wear a Rolex? ›

When the Rolex isn't worn, it will slow down and eventually stop. You will need to wind the Rolex so that it continues to run as you wear it. Keep in mind that the less you wear your Rolex, the quicker it will stop running and require winding. Each Rolex has its own power reserve time.

What is the average income of a Rolex owner? ›

In 2018, 17.78 of respondents who came from a household where the average monthly net income was between 9,000 and 10,000 U.S. dollars stated that they own Rolex watches.
...
Share of Americans who own Rolex watches in 2018, by income.
CharacteristicShare of respondents
--
8 more rows
Feb 23, 2022

What is the average age of a Rolex owner? ›

From our own observations and data, most Rolex buyers are between 35 and 55 years old.

What is the life expectancy of a Rolex watch? ›

In the majority of cases, a Rolex timepiece can last a lifetime, especially if it's serviced regularly. While Rolex recommends service every ten years, it's a good idea to have your watch looked at every 5 to 7 years to ensure optimal performance.

Do Rolex dealers sell at MSRP? ›

Rolex, like many other companies that have retailers, set a so-called recommended retail price, also known as MSRP (minimum suggested retail price) or RRP (recommended retail price).

Will Rolex prices drop 2022? ›

Prices came down in Q3 2022 compared to the previous quarter

The watches that came down the most in price were often also those that appreciated the most in recent years. The Rolex Daytona 116500LN is the example given in the report. At its peak, this reference changed hands for $47,400. In Q3 2022, it was at $32,600.

Will Rolex increase production in 2022? ›

Rolex is known for taking their time and making small incremental changes over time to address larger issues. We predict that in 2022, after years of optimizing their manufacturing process and adjusting their skus, we are primed to see Rolex 2022 production increase and many more new watches into the market.

What will Rolex discontinue in 2023? ›

Which watches will be discontinued or updated in 2023?
  • Rolex Daytona. We believe that in 2023, not just one Daytona model, but the entire series will be overhauled. ...
  • Rolex Milgauss. ...
  • Rolex Oyster Perpetual 36 Turquoise. ...
  • Patek Philippe Nautilus. ...
  • Omega Seamaster Professional Diver 300M 007 Edition.
Jan 19, 2023

Will Rolex increase price in 2023? ›

And let us be clear from the beginning, on a year-to-date basis, by comparing January 2022 and January 2023, we're looking at a significant increase in all prices, ranging from about 7 to 11% depending mainly on the materials – two-tone Rolesor models being the most impacted in 2023.

What is the hottest Rolex right now? ›

In this best Rolex watches article…
  • Rolex Oyster Perpetual 36.
  • Rolex Datejust 41 'Mint Green'
  • Rolex Submariner 'No Date'
  • Rolex GMT-Master II 'Pepsi'
  • Rolex Cosmograph Daytona 'Panda'
  • Rolex Day-Date 40 'President'
  • Rolex Explorer II 'Polar'
  • Rolex Yacht-Master II.
Aug 15, 2022

Are Rolex watches hard to get right now? ›

Rolex watches are not only more popular than ever, and now harder to obtain due to a combination of factors. In many cases, Rolex fans must place their name on a waitlist to purchase one of these exquisite timepieces. These waitlists can last several years, and often they aren't based on chronological order.

Why is Rolex always out of stock? ›

Rolex watches are mass-produced, and they manufacture about 1 million watches per year. In other words, there are tons of watches on the secondhand market. It's just that in recent years, the demand for them far exceeds the supply, and this naturally leads to a shortage – regardless of how many exist.

Why is Rolex taking so long? ›

The pandemic affected supply, but that's not the whole story

And even simple, time-only mechanical watches contain over a hundred tiny parts. Like everything else in 2020, the Rolex factory shut down for a number of months due to COVID-19, so there was at least some impact on supply.

Which Rolex model is easiest to get? ›

3 Rolex Watches that Are Relatively Easy to Buy
  • Rolex Explorer. The Rolex Explorer is a more uncontroversial and globally palatable option. ...
  • Rolex Oyster Perpetual 36. Rolex introduced the Oyster Perpetual as an entry-level watch for men. ...
  • Rolex Air-King.
Feb 20, 2022

Are Rolex prices crashing? ›

The most popular Rolex models saw their prices falling 21% since the peak last April. For Patek Philippe, prices of the most popular references plunged 19%.

Will Rolex ever depreciate? ›

As a general rule, steel Rolex sports watches reliably hold or appreciate in value. This includes, in particular, the GMT-Master II with its famous two-coloured bezel, the Cosmograph Daytona, and the ever-popular Submariner 16610.

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