Send to Tags | Mailchimp (2024)

Tags are the easiest way to organize your audience and label contacts based on information you have about them. There are a few ways to target contacts based on tag data. You can do this from the contact table, when you create a campaign, with an automation, and more.

In this article, you'll learn how to send to tagged contacts in your audience.

Before you start

Here are some things to know before you begin this process.

• You need to have at least one tag that is assigned to contacts in your audience.
• Make sure you're familiar with tags and segments.
• You can target your tagged contacts with emails, automations, or social ads.
• You can target up to 5 tags at a time, or one tag per automation.
• To target tags with a social ad, you need to have at least 100 contacts in your audience.

From the contact table

To send a campaign to tagged contacts from the contact table, follow these steps.

1. Click Audience, then click All contacts.
2. Click All contacts.
   
3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
4. Click the Filter by Tags drop-down and choose the tag you want to send to.
   
   To filter by more tags, click the Filtered By Tags drop-down menu and choose another tag. You can filter by up to 5 tags at a time.
5. Click the Send Campaign drop-down, and choose the type of campaign you want to send. You can send an email campaign, an ad to your current contacts, an ad to similar contacts, or a postcard.
   
6. Continue through the campaign builder to create and distribute your campaign.

Awesome! Repeat this process to target more tagged contacts.

From the contact profile

To send a campaign to tagged contacts from a contact profile, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3. Find the contact you want to send a campaign to, and click to view their profile.
4. Scroll to the Tags section of their contact profile. Locate the tag you want to send to and click its title.
   
5. In the Tags Preview window, click View All. This will display the contacts associated with that tag in a contact table.
6. Click the Send Campaign drop-down, and choose the type of campaign you want to send. You can send an email campaign, an ad to your current contacts, an ad to similar contacts, or a postcard.
7. Continue through the campaign builder to create and distribute your campaign.

Nice! Repeat this process to target other tagged contacts in your audience.

From the Tags Page

To send an email campaign to a tag from the Tags page, follow these steps.

1. Click Audience.
   
2. Click Tags.
   
3. Find the tag you want to send to.
4. Click the drop-down menu next to the View button, select Send, and choose what type of email campaign you want to send.
   
5. Continue through the Campaign Builder.

Nice work! Repeat this process to send an email to another tag.

From the campaign builder

There are a couple options for sending to tagged contacts from the campaign builder.

One tag

You can choose any tag in your audience directly from the campaign builder. After you select your audience, click the Recipients drop-down to choose from your saved tags. The drop-down may vary slightly depending on the type of campaign you’re creating.

After you’ve chosen your recipients, click the recipient count to view the contacts included.

Multiple tags

To create a segment from the Campaign Builder to target tags in your audience, follow these steps.

1. Navigate to the To section of the Campaign Builder.
2. Click the Audience drop-down and choose the audience you want to work with.
3. Click the Send to drop-down and choose New segment.
4. Click Add filter to choose your first segmentation condition. Select your tag, then click Add another filter. After selecting your next condition, click Or to set the logic for your segment. Or will return contacts that have one of the tags you specify, while And will return contacts that have all of the tags you specify.
   
5. Optional: Use the Do not send to (optional) drop-down to select a segment or tag to exclude from your campaign send. Any subscribed contact who’s a member of the segment or tag you select won't be a campaign recipient.
6. When you’re done, click Save and continue through the Campaign Builder.

Nice work! You can use these steps any time you want to target multiple tags from the Campaign Builder.

With a saved segment

You can also further target contacts by creating reusable, saved segments based on tag data. For example, you might want to target contacts from more than one tag, or combine tag data with other information you have about your contacts.

To do this, create a segment with the conditions set to the tag or tags you want to target, and any other segment operators you want to use. Save your segment to reuse it as many times as you need.

With an automated email

Use an automated email to send a campaign when you add a specific tag to a contact. The message can be anything you want to communicate to the tagged contacts, like a special offer or a follow-up after an event.

To send an automated email to your tagged contacts, follow these steps.

1. Click the Automations icon.
2. Click Create.
   
3. Click Classic Automations.
   
4. Click Tags.
   
5. Click Email subscribers when they’re tagged.
6. Click the drop-down menu to select an audience with tags.
   
7. Click Begin.
   

In the automation builder, edit the trigger settings to choose the tag you want, then schedule and design your automation.

Contacts that were tagged before you set up the automation will not receive these emails.