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Chrono24 says it can help watch brands control grey market sales
Online trading platform Chrono24 has long been considered a root cause of global grey market watch sales, but the company’s CEO says the problems can all be traced back to the Swiss watchmaking industry, and his business can actually help to control the problem. In The Big Interview with WatchPro, chief executive Tim Stracke says that the digital tools at his fingertips can dramatically reduce grey market transactions: “If watch brands want to manage the grey market, we are probably the best partner they can work with. In the past, some considered Chrono24 to be the root cause of the grey market. Now they realise that we are just the ones that made prices transparent for our users. If brands want to control the grey market, we can help them. We have solutions that work impressively well.”
Monday, 27 August 2018
The FHH Journal editors
