Skechers are making a comeback (2024)

If, like me, you spent most Saturdays during your teen years “in town” trawling the rails of Tammy Girl, Morgan de Toi and Bay Trading and most weekdays attempting to bully your mum into buying you a pair of Kickers for your school shoes, there’s every good chance you too will have owned a pair of Skechers Energy.

Launched in 1999 with campaigns fronted by Disney clubhouse members-turned-pop sensations Britney Spears and Christina Aguilera, the chunky, lace-up sneakers were a cultural phenomenon so profound that Skechers hit sales of $960 million in 2001, and Forbes named them the hottest shoe company of the year.

Personally, I styled mine with a pair of baby blue cargo pants which, inexplicably, had vast quantity of straps hanging off them, a Punkyfish crop covered (again, inexplicably) in neon pink zips, my hair crispy from lashings of gold hair mascara and doused in enough Impulse Tropical to knock out a small cat.

I had totally resigned myself to the idea that I'd sartorially peaked in 2002.

But now, Skechers are officially back, and the fashion world is once again fizzing with possibility.

To clarify, we are not talking here about the deeply dubious body toning ‘Shape Ups’ style that Kim Kardashian tried to make a thing back in 2011 (if you haven't seen Kim Kardashian's Skechers Shape-ups Super Bowl ad, you can catch it here) , we are talking about the Skechers D’Lite, a reworked, lighter-weight version of the 00s Energy, first launched in 2007.

The D’Lite’s were picked up again, as trends so often are, in South Korea, where bloggers and K-Pop stars began to embrace the style back in 2016. In March 2017, the Skechers flagship returned to Oxford Street after a four-year hiatus and in recent months the D'Lites have started to pop up on many a fashion influencer’s feed.

The style ties in perfectly with our love of '90s nostalgia, which has seen the return of brands like FILA, Ellesse and Kappa, and also with the enduring ‘ugly’, or ‘dad’, trainers trend.

And with prices for D’Lite’s starting at £59, they’re a damn sight more affordable than Balenciaga’s £615 Triple S ‘ugly’ trainers, which have held pole position in the dad trainer stakes for several seasons.

Personally I’m lusting after the all-white ‘Bright Blossoms’ style, embroidered with pink flowers – almost sold out online already – which would make the sweetest, freshest accompaniment to a summery floral midi.

Alternatively you could pair them with satin cargo pants and a white t-shirt for a fresh Dua Lipa-esque take on 2000s style.

Hair mascara optional.

Skechers are making a comeback (2024)

FAQs

Are Skechers making a comeback? ›

I was indifferent about the flats, but I hated the old school Skechers, as everyone else had moved onto cooler name brands. But like many things in the fashion world, what comes around goes around, and over a decade later, Skechers are making a comeback.

Are Skechers in style 2023? ›

Skechers is also among the footwear industry's top stocks in 2023.

Are Skechers popular again? ›

Skechers is gaining serious momentum on Americans' list of favorite casual sneakers to wear, according to Cowen. The investment bank said in a note Monday that 19% of the 2,500 US consumers it surveyed preferred Skechers as their lifestyle footwear of choice in 2022.

Why do podiatrists not recommend Skechers? ›

Limited to no support in the heel increases instability of the rear foot. Again, providing a less than stable heel strike can cause damage and increase falls risk. Simple foam throughout the shoe offers no stability, particularly in the midsole, making the shoe unsupportive and unstable.

Why not to buy Skechers? ›

Sketchers DO NOT have appropriate stability in the upper fabric and the heel counter to complement an orthotic. As such, you will probably find the orthotic redundant, or in worse case contributing to the cause of injury. Remember, an orthotic does 50% of the work. The shoe does the other 50%.

Who is Skechers biggest competitor? ›

Skechers's competitors

Nike is a company that designs, develops, and markets footwear, apparel, equipment, and accessory products. adidas is a sporting goods company that manufactures apparel, accessories, and footwear for professional athletes. Reebok is an athletic footwear and apparel company.

What age group is Skechers aimed at? ›

skechers.com Audience Demographics

Audience composition can reveal a site's current market share across various audiences. skechers.com's audience is 40.82% male and 59.18% female. The largest age group of visitors are 55 - 64 year olds (Desktop).

What celebrities wear Skechers? ›

Britney Spears and Christina Aguilera wear them. So do Kim Kardashian and Demi Lovato. Now, Doja Cat is slipping into them, too.

What styles are out for 2023? ›

These Are the Spring 2023 Trends Vogue Editors are Wearing Now
  • Skirt Suits But Make it Fashion. Marine Serre Oriental Towels boxy tailored jacket. ...
  • Everyday Preciousness. ...
  • Extra Baggage. ...
  • Perfectly Imperfect. ...
  • Short n Sweet Jackets. ...
  • Buttoned Up Shirting. ...
  • Modern Boho. ...
  • Blazers Become Cinched.
Apr 5, 2023

Why do doctors wear Skechers? ›

Skechers

The brand's breathable and lightweight materials, combined with their flexible and slip-resistant outsoles, make them an excellent choice for physicians seeking a balance of comfort, support, and durability.

What happened with Skechers? ›

The Federal Trade Commission announced that Skechers USA, Inc. has agreed to pay $40 million to settle charges that the company deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles.

Are Skechers worth buying? ›

It's well worth investing in a pair designed specifically for walking, and fortunately you can count on Skechers for a wealth of high-quality options. A long-time leader in the walking shoe category, Skechers has styles for the casual stroller, the serious trekker, and everyone in between.

What is the disadvantage of Skechers shoes? ›

Skechers are not suitable for heavy impact and prolonged standing. Being very flexible and spongey they do not stabilise ligaments, joints and muscles allowing strains and sprains to occur.

Why do people prefer Skechers? ›

Skechers are lightweight and flexible, which makes them great for walking. They absorb the shock of movement, so they do not cause any strain on the feet and make walking more comfortable.

Are Skechers a good orthopedic shoe? ›

Skechers and Orthotic Solutions

The same factors that made Skechers so famous as a fashion statement also make them excellent foot support shoes, especially when you wear orthotics.

Are Skechers still in style? ›

I had totally resigned myself to the idea that I'd sartorially peaked in 2002. But now, Skechers are officially back, and the fashion world is once again fizzing with possibility.

Are Crocs good for your feet? ›

That said, Crocs lack arch support, so exercising, walking for an extended period of time, or working in them is not recommended by foot specialists. The plastic construction may also lead to sweaty, stinky feet and even blisters.

Which Skechers do podiatrists recommend? ›

According to podiatrists, wearing shoes without the right support can lead to foot discomfort and pain in your knees, hips, or back. That's why we like that the Skechers D'Lites are designed with a shock-absorbing midsole, helping to cushion every step and spare your joints from excess strain.

What is equivalent to Skechers shoes? ›

All Vessi shoes are 100% waterproof, slush proof, windproof, and sand proof thanks to a patented waterproofing technology known as Dyma-tex. While Vessi has three different styles with basic features, each shoe style has its own individual features. Vessi shoes make perfect alternatives to Sketchers Go Walk.

Where does Skechers rank? ›

Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the United States.

Is Skechers a luxury brand? ›

Skechers is usually a more affordable option than many other luxury brands on the market. The comfort that the brand offers makes it worth the investment.

Is it OK to wear Skechers? ›

Wearing Skechers can be a great way to stay active, but wearing them incorrectly can lead to injuries if you fall as a result of poor balance. When shopping for Skechers, it is important to take into account your weight, height, and foot size when deciding the right pair of shoes to buy.

Are Skechers shoes good for seniors? ›

Skechers Go Walk

It is one of the safest shoes for seniors, as it doesn't have laces or velcro straps that need to be fastened. They instead opt for a well-designed slip-on design. Skechers Go Walk series will comfort your loved one's feet inside and outside their home.

Are Skechers good for arch support? ›

If you have flat feet, you are probably looking for something that can help reduce your pain – Skechers sneakers might be just the thing for you. Not only are these shoes inexpensive and made of quality materials, but they also offer excellent arch support that is essential for flat feet.

What shoes does Snoop Dogg wear? ›

They're shoes for all walks of life.” Skechers says the “All Walks of Life” concept was an idea from Snoop himself. The sneaker brand has been a regular Super Bowl advertiser since first airing a spot starring Joe Montana in 2010.

Does Snoop Dogg actually wear Skechers? ›

Snoop Dogg shows off his sharp fit with his fave Skechers shoes inside the Oval Office during the brands' 2023 Super Bowl Commercial.

What is Skechers real symbol? ›

SKX - Skechers U.S.A., Inc.

Are skinny jeans out of style 2023? ›

Fortunately for millennials the world over, the answer to the question "Are skinny jeans still in style?" is a resounding "yes!" — even if TikTok tells you otherwise. Granted, the best skinny jeans of 2023 have evolved since the late aughts. For one, the skinny jean silhouette has softened.

What is not in style 2023? ›

Are high waisted pants out of style 2023? High waist pants are out of fashion for summer 2023 – especially the carrot pants, paper bag pants and palazzo pants. And high waisted pants will be out of style for fall winter 2023/24, too. In fact, the high waist pants were not seen on the fall winter 2023/24 runways.

Why is it called Skechers? ›

After about a year, he struck out on his own with his first utility boot, and in 1992, Skechers was officially born after two of Greenberg's children separately suggested the moniker, which is derived from the word “skecher,” meaning a cool kid who has lots of energy.

Do Skechers employees have to wear Skechers? ›

Employees are allowed to wear jeans (blue & black) and khakis/navy pants. Shoes have to be Skechers & you are given a uniform...

What shoes do podiatrists recommend for standing all day? ›

Orthofeet shoes are designed with podiatrists to optimize features that keep your feet comfortable. Their bestselling Stretch Knit sneaker has anatomical arch support insoles and an added arch booster pad (that you can take in and out) to help re-align your foot and body posture.

Does China own Skechers? ›

Skechers USA, Inc. is an American footwear company headquartered in Manhattan Beach, California. Sketchers products are all manufactured in independent factories located overseas. These factories are mostly located in China and Vietnam and, sadly, there are no factories located in the USA.

Who is suing Skechers? ›

In 2018, Skechers settled a lawsuit brought against it by Adidas in September 2015 alleging that Skechers unlawfully infringed on several of its trademarks.

What brands are under Skechers? ›

It offers casual, casual athletic, sport athletic, trail, sandals, boots, and retro fashion footwear for men and women under the Skechers USA, Skechers Sport, Skechers Active, Modern Comfort, Skechers Street, Foamies, Mark Nason, and BOBS brands; sneakers, casuals, boots, and sandals for boys and girls under the S- ...

How often should you replace Skechers? ›

If you are walking 30 minutes a day or an average of three to four hours a week, replace your shoes every six months. If you are walking 60 minutes a day or an average of seven hours a week, replace your shoes every three months. Plan on replacing your fitness walking shoes every three to six months, or by 500 miles.

Are Skechers good for standing all day? ›

What About Skechers Work Shoes? If your focus in standing on concrete all day long, then the Work Relaxed Fit is going to be your go to option! You'll be getting that slip resistant outsole, along with electrical protection, water and stain resistant upper, and that lovely aircool memory foam.

Can you return Skechers after wearing them? ›

Information. Skechers does not accept returns if the shoes have been worn outside. Similarly, we do not accept returns of apparel items that show signs of wear. Orders placed on Skechers.com must be returned unworn, in their original packaging and within 45 days of purchase and 90 days for Plus members.

Are Skechers really that comfortable? ›

One shopper who has been a nurse for 30 years shared that they have “tried every shoe in every price range” and “these are by far the most comfortable work shoes I have ever worn.” Another nurse agreed, noting that even after being “on my feet for 12-hour shifts,” the shoes continue to feel “so light and comfortable.” ...

Why are Birkenstocks so good for your feet? ›

Our Contoured Footbed Encourages Foot Health

The Birkenstock footbed is made of resilient cork/latex and is shaped to create a healthy walking environment for your feet. Additionally, the cork/latex blend is pliable and reacts to natural body warmth.

Are Skechers good for aching feet? ›

We recommend the Skechers Max Cushioning Elite if you have severe symptoms of Plantar Fasciitis. The lightweight Ultra Go cushion platform softens the impact on the heel when walking for pain relief from Plantar Fasciitis.

Is Skechers more comfortable than Nike? ›

Despite not having various cushioning technologies like Nike's, Skechers offers more comfort and that makes their running shoes our comfort section winner.

Why do my feet hurt after wearing Skechers? ›

As a consequence, Skechers can cause ligament and muscle stresses and strains. The memory foam could take on the 'memory' of a poor gait style causing destabilising foot, ankle, knee, hip and lower back pain.

What shoes do orthopedic doctors recommend? ›

The best orthopedic shoes of 2023:
  • Best for walking: Vionic Walker Classic.
  • Best for running: Brooks Adrenaline GTS 22.
  • Best affordable: Skechers GOwalk Joy.
  • Best for plantar fasciitis: Kuru Atom Sneakers.
  • Best for bunions: Orthofeet Coral Stretch Knit.
  • Best for back & knee pain: Saucony Integrity Walker 3.
May 31, 2023

Are Skechers shoes good for knees? ›

Healthline's review. Skechers shoes are known for their ability to flex and twist, promoting a natural stride when you walk. Skechers GOwalk Joy is an especially popular option for those with knee problems.

Do people still wear Skechers? ›

Probably. There are a lot of people who still wear Skechers, whether they're kids, teenagers, or even adults. Was this worth your time?

Is Skechers a good stock to buy now? ›

Skechers USA's analyst rating consensus is a Moderate Buy. This is based on the ratings of 9 Wall Streets Analysts.

Which celebrity wears Skechers? ›

Britney Spears and Christina Aguilera wear them. So do Kim Kardashian and Demi Lovato. Now, Doja Cat is slipping into them, too.

What age group buys Skechers? ›

Audience composition can reveal a site's current market share across various audiences. skechers.com's audience is 40.82% male and 59.18% female. The largest age group of visitors are 55 - 64 year olds (Desktop).

Are Skechers shoes for old people? ›

Are Skechers' senior walking shoes good for the elderly? As long as they provide enough cushioning, better traction, and support like any ordinary walking shoe, you can opt for a pair of Skechers walking shoes.

What are Skechers weaknesses? ›

Skechers' products are known more for their casual appeal than for their athletic performance, which puts it at a disadvantage compared to more entrenched companies such as Nike (NKE) and Adidas (ADDYY). While the company has several performance footwear lines, their sales are comparatively low.

How is Skechers doing financially? ›

On a constant currency basis, sales increased 13.3%. Wholesale sales growth of $43.3 million, or 3.5%, which includes increases in EMEA of 20.1% and APAC of 24.1%, partially offset by a decrease in AMER of 13.2%.

What is the reputation of Skechers? ›

Skechers Overview

Skechers has 2.2 star rating based on 1036 customer reviews and ranks 603 of 3856 among companies in Footwear and Clothing category. Consumers are mostly dissatisfied. Pros: Comfortable, Comfort, How they fit. Cons: Customer service, Poor quality, Poor customer service.

How successful is Skechers? ›

Today, Skechers is the third largest athletic footwear manufacturer in the world with total sales exceeding $7.4 billion (year-end 2022).

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