South Korea: popular SPA clothing brands among Millennials and Gen Z 2019 | Statista (2024)

According to a survey in South Korea in 2019, SPAO was the most popular SPA (fast fashion) clothing brand among Millennials and Generation Zs (aged 19 to 34) in South Korea, followed closely by ZARA and TOPTEN10. In fourth place was Giordano, which scored relatively highly among older Millennials and working people, while Uniqlo in fifth place score high in brand familiarity but had low brand loyalty.

South Korea: popular SPA clothing brands among Millennials and Gen Z 2019 | Statista (2024)

FAQs

What is the most popular clothing in South Korea? ›

South Korea

Domestically, hanbok has become trendy in street fashion and music videos.

What are the most popular clothing brands for Gen Z? ›

Leading fashion stores among Generation Z ranked by brand popularity in the United States in 2023
CharacteristicShare of respondents
Forever 2153%
H&M47%
Old Navy43%
JCPenney40%
9 more rows
May 14, 2024

How big is the fashion market in South Korea? ›

The market size of the South Korean fashion industry amounted to around 47.09 trillion South Korean won in 2022.

What is the number one brand in Korea? ›

South Korea's Top 25 Companies

With its 2023 revenue close to $197 billion, Samsung is the second-largest electronics company (after Apple) in the world. In fact there are several other Samsung names in this graphic.

What is the fashion trend in Korea right now? ›

Oversized silhouettes are not a new trend in Korea, in fact, Koreans enjoy wearing anything oversized in every season but this year, they are one of the key trends in Korean street style for Spring 2024. Loose-fitting and relaxed garments take precedence, creating an effortlessly cool and comfortable look.

What is the retail trend in South Korea? ›

South Korea Retail Sector Market Trends

Retail e-commerce volume continued to increase, mainly due to the impact of pandemic. Online shopping was especially popular among people under the age of 40 years. In recent years, the leading online shopping categories based on sales were food and beverages and home appliances.

What is the most popular market in South Korea? ›

Seoul's Famous Markets
  1. Gwangjang Market. Located in the heart of Seoul, Gwangjang Market is one of the oldest and largest traditional markets in South Korea. ...
  2. Namdaemun Market. Namdaemun Market, located near the historic Namdaemun Gate, is another must-visit destination for shoppers and food enthusiasts. ...
  3. Myeongdong Market.
Apr 3, 2024

How big is the beauty market in South Korea? ›

South Korea Cosmetics Market Report Coverage
Report CoverageDetails
Market Size in 2022:USD 16.23 Billion
Forecast Period:2022-2032
Forecast Period CAGR 2022-2032 :5.01%
2032 Value Projection:USD 26.45 Billion
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What is the most famous dress in Korea? ›

Simply meaning 'Korean clothes', 'hanbok' was introduced in the late 19th century by Koreans as a term to help differentiate their everyday dress from a recent influx of western-style clothing.

How to dress cute like Korean? ›

Opt for a blouse or a lightweight sweater underneath to add layers and dimension. Throw on a structured women's jacket to further elevate the look. Style Korean Dresses for Women to Work: For a formal or professional look, pair the tweed dress or skirt with a crisp white blouse or a tailored shirt.

How popular is Korean fashion? ›

Korean fashion popularity worldwide 2022, by country

More than 50 percent of respondents in other countries such as the United Arab Emirates, Vietnam, and Indonesia stated that Korean fashion was very popular in their countries.

What are the clothing standards in Korea? ›

For meetings and business interactions, conservative and modest attire is expected for both men and women. Men typically wear dark suits, ties, and polished shoes, while women opt for similarly formal attire with modest hemlines and necklines.

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