Spirits brand awareness KPI ranking U.S. 2023 | Statista (2024)
JACK DANIEL’S is the most well-known spirit brand in the U.S. Based in Lynchburg, Tennessee, the American whiskey brand is recognized by 86 percent of online respondents. Smirnoff comes in second, with a brand awareness of 83 percent, followed by Crown Royal and BACARDi. Aperol, on the other hand, is at the bottom of this list having been recognized by one-fourth of internet users in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Moutai was the leading spirits brand worldwide with a total brand value amounting to about 49.74 billion U.S. dollars in 2023. Wuliangye, another Chinese brand, was the second most valuable at 30.3 billion dollars in the same year.
Moutai was the leading spirits brand worldwide with a total brand value amounting to about 49.74 billion U.S. dollars in 2023. Wuliangye, another Chinese brand, was the second most valuable at 30.3 billion dollars in the same year.
With 100.9 million 9-liter cases sold worldwide in 2022, Jinro Soju is the Most Popular Spirit Brand in the World. There are many reasons why Jinro Soju is so popular.
Lucas Bols is the world's oldest distilled spirits brand and one of the oldest Dutch companies still active. Building on their heritage dating back to 1575, they have mastered the art of distilling, mixing and blending old recipes with new flavours.
Vodka. Vodka continues to be the most consumed spirit in the US and has been since 1970. Around 78.1 million cases of the spirit were sold in America in 2021 and by 2022, 28.1 million 9L cases were sold globally.
Champagne, wine, and martinis were considered the most classy alcoholic beverages by respondents. It's important to remember that just because a drink is considered classy, however, doesn't mean you'll feel particularly posh after drinking it.
The classic Margarita co*cktail has been one of the most popular co*cktails in America for years and still remains on top. While there are many variations, the traditional recipe consists of tequila, Triple Sec and lime juice.
1. The demand for seltzers is as strong as ever. NIQ reports that hard seltzers comprise some 43% of RTD sales and 65% of consumption occasions. And while hard seltzer sales don't show any signs of slowing, also expect to see demand grow for a greater variety of spiked sparkling beverages such as hard kombucha.
Top Shelf: Bottles on the highest shelves behind a bar. Though there's no hard rule as to cost, these tend to be bottles that would retail for $50 or more in a store. Mid Shelf: Bottles on the lower half of the shelf behind a bartender. With liquor, this would usually be bottles that fall in the $25–50 range.
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