Swarovski To Discontinue Crystal Article Elements Line - Live News Updates (2024)

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[July 22, 2021]

Dreamtime Creations continues to be in close contact with Swarovski® to bring you the timeliest news on their business changes. With all the different information circulating around about Swarovski streamlining their components division, our priority is to keep you up to date.

Dreamtime Creations is one of the few remaining distributors globally that will continue to supply Swarovski crystals until September 30, 2021. As of October 1, 2021, we will have a new program for a select group of designers and brand owners who may continue purchasing Swarovski crystal factory packs. However, you must sign a Brand Control Agreement. Resellers of loose crystals, kit/makers/resellers, and the nail industry will not be eligible for this program. Additional information about this program should be available soon. If you are interested in this new program, please fill out this application form.

For all of our valued customers, we have developed the new Dreamtime Crystal to replace the Swarovski crystal components that you know and love. These beautiful crystals are being released throughout this year so you can have DC articles in your favorite shapes and sizes.

We also have our Dreamtime Creations exclusive crystal brands: Alora and Spark.

Also, as a Preciosa Authorized Reseller, we are continuing to expand our offering of Preciosa Crystals.

All available Swarovski crystal components are currently on a first come, first served basis, down to the very last stone. Once they're gone, they're gone! Please continue to shop the Swarovski section and stock up right away on crystal components you will need for future jewelry projects. Shop here.

We look forward to supplying your future crystal component needs with our world's brightest crystal family, Dreamtime Crystal.

[April 26, 2021]

As you have probably heard by now, the crystal world is undergoing some changes. Most notably, Swarovski has made adjustments as to how they will distribute their crystals in the marketplace. This will mean that starting October 1st, 2021, DreamtimeCreations.com will no longer be able to offer Swarovski crystals to DIY and other retail customers as we have in the past.

There is still time to purchase the remaining stock, but please know that after October 1st, Swarovski sales will be limited to a Business-to-business selling agreement. If you are a brand owner that has previously been purchasing crystals via our retail site, we invite you to apply for a B2B account. Please email Kyla@dreamtimecreations.com for details.

In the meantime, we would love to help you get all of the supplies you need for your future creative endeavors! You can shop Swarovski in the remaining months as you always have by clicking below to browse any of the product catalogs.

We are more excited than ever to help you keep creating amazing designs. We will keep you updated on new products!

[January 11, 2021]

There is less than 1 month left to order discontinued items from the Swarovski Discontinuing list. Any items ordered after the end of January may not be available any more.

Discontinuing -This list of crystal articles is still available now, but will be discontinued from production before Spring of 2021. The deadline to order any of these items will be January 31, 2021.

All items subject to availability and shipping times may vary due to lighter staffing and COVID restrictions.

You can download the full list as a spreadsheet (xlsx) by clicking the button at the top of this page. We will continue updating as we receive more information.

[November 19, 2020]

We have received the Discontinuing list from Swarovski detailing two statuses of articles receiving updates in the Swarovski crystal line.

  1. Discontinuing -This list of crystal articles is still available now, but will be discontinued from production before Spring of 2021. The deadline to order any of these items will be January 31, 2021.
  2. Special Order -This list of items is moving to the special order list in Spring of 2021 and will require a minimum order for purchase at that time. Regular orders can be placed with no minimum through March 31, 2021.

All items subject to availability and shipping times may vary due to lighter staffing and COVID restrictions.

You can download the full list as a spreadsheet (xlsx) by clicking the button at the top of this page. We will continue updating as we receive more information.

[November 18, 2020]

Swarovski To Discontinue Crystal Article Elements Line - Live News Updates (1)We have received several inquiries regarding the continued availability of Swarovski Crystals over the past couple of weeks. We sincerely appreciate your patience as we have sought clarity.

We have confirmed that Swarovski is making changes to their internal structure and will limit the sale of Swarovski crystals to select luxury branding partners. Dreamtime Creations will continue to purchase and sell Swarovski crystals through September of 2021. That said, Swarovski will be discontinuing a large percentage of their catalog at the end of this month. They have not yet released the list of items that will be dropped, but we will share that information with you the moment we have it.

We have been the go-to provider for Swarovski for over three decades, and are proud to be a part of so many of your amazing designs. Though some brands may run their course, our commitment to you is as strong as ever.

Our mission remains the same; to help you sparkle and shine in everything you do.

Swarovski has been a household name for many years, but we have continually pushed the envelope to find the best crystals for you. As many of you know, our Alora and Spark crystals twinkle with intensity, and we are excited to continue offering these as premium alternatives to those of you who have always used Swarovski. We are also a leading provider of Preciosa Crystals.

Our Product Development Team is hard at work to expand these lines, so that you will have every tool available to you to continue glowing on and off the stage. We are also in the works of developing a stunning new crystal that we believe will become the standard for dance, jewelry, and nail art. More on that later :)

It’s never been more important to stick together in our pursuit of excellence in dance and design. We are so proud of you, and can’t wait to share what’s next.

Stay tuned and shine bright!

I've spent a significant amount of time in the crystal world, and I've closely followed the developments in the industry, particularly regarding Swarovski crystals. Dreamtime Creations has been a key player, standing out as one of the few global distributors maintaining a connection with Swarovski amidst their significant business changes. As of September 30, 2021, they have been one of the last channels supplying Swarovski crystals. After that date, a new program was introduced exclusively for select designers and brand owners who could continue purchasing Swarovski crystal factory packs, provided they sign a Brand Control Agreement.

The article mentions that resellers of loose crystals, kit/makers/resellers, and the nail industry wouldn't be eligible for this program, signaling a strategic shift in Swarovski's distribution strategy. The need for a Brand Control Agreement adds an interesting layer, emphasizing the brand's desire to maintain control over its image and associations.

What caught my eye is the proactive approach by Dreamtime Creations, introducing the Dreamtime Crystal as a replacement for Swarovski crystal components. This move shows their commitment to providing alternatives and continuity for their customers, offering a new range throughout the year. Moreover, their exclusive crystal brands, Alora and Spark, contribute to the diverse product offerings.

It's also noteworthy that they are a Preciosa Authorized Reseller, indicating their adaptability and resilience in expanding their product range even as they navigate changes in the industry. This strategic partnership with Preciosa allows them to continue meeting their customers' crystal needs.

The timeline provided in the article, especially the January 11, 2021, update, underscores the urgency for customers to order discontinued items from the Swarovski Discontinuing list before the end of January. The article emphasizes the limited availability of these items and the potential impact of lighter staffing and COVID restrictions on shipping times.

In conclusion, Dreamtime Creations has demonstrated not only a deep understanding of the changes in the crystal market but also a proactive and strategic response to ensure continuity for their customers. Their commitment to providing alternatives, exclusive brands, and partnerships with other crystal providers positions them as a reliable source for crystal enthusiasts and designers.

Swarovski To Discontinue Crystal Article Elements Line - Live News Updates (2024)
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