SXSW, Reading, and Glastonbury: What festivals actually pay artists (2024)
Late in March, a Twitter thread from the American indie rock band Wednesday shed some unflattering light on the realities of touring in the modern-day. If you’re in a band that is only a mid-level independent act at best, there’s a certain expectation of having to slum it: sleeping on floors, eating gas station food, scraping enough gig money to buy gas and get to the next show. But that’s all supposed to lead to some kind of profit, right? Well, not according to Wednesday.
The band compiled all of their profits from the shows they did leading up to the 2022 edition of Austin’s South By Southwest Festival. They also showed a side-by-side comparison of the expenses that piled up in getting there. All told, Wednesday actually wound up losing money during their tour to the tune of about $100.
One of the bigger revelations of the Twitter thread for the general public was that SXSW doesn’t actually pay most of the artists that play at the massively popular festival. Instead, artists have to choose between getting paid a relatively paltry sum or taking advantage of the artist’s package that gives them access to backstage areas and other amenities.
“All official showcase artists are offered a registration package which gives them access to the conference, showcases, and artist-only areas,” an SXSW spokesperson told Stereogumaround the time that the thread began to get traction online. “Domestic artists are given the option to receive a cash payment in lieu of the registration package. The cash payment for a solo act is $100 and $250 for bands. Most artists take the registration package.”
A “festival fee” as most artists refer to it, can range from Lady Gaga’s reported $4 million per show or Radiohead’s $3 million all the way down to pennies or, in the case of SXSW, free tickets to the festival. A lot of things can affect these fees. Attendance of the festival and its capacity, the cultural significance of the festival itself and the number of sponsors attached, all of which can provide a decent payday. But for smaller artists, trying to negotiate with the big boys while fully understanding the promotional leg-up they may provide is a difficult dance to be a part of.
For big-name acts, festivals tend to be the major moneymakers in their calendar. But for one of the UK’s most popular attractions during festival season, the Glastonbury Festival, top names like Paul McCartney and Coldplay have reportedly only been paid around £200,000. The Rolling Stones were said to have actually lost money at their legendary 2013 headlining appearance at the festival, but the cultural impact of playing at Britain’s biggest festival often outweighs the costs for top-tier bands.
“We’re not in the same bracket as everyone else when it comes to paying artists massive fees,” Glastonbury organiser Emily Eavis told NME in 2017. “That’s another thing to consider when we get a lot of scrutiny about the line-up. Glastonbury relies completely on goodwill. We’re not in the situation where we’re able to just give people enormous amounts of money. It’s probably less than 10% of what they’d get from playing any of the other major British commercial festivals.”
The Reading Festival is a bit more generous, with payments ranging from around £1 million for headliners down to £25,000for artists who appear lower on the bill. That’s a solid payday, but the fees from booking agents, managers, hotels, and other expenses tend to make that money dwindle quickly.
Even though there are more festivals than ever before, there are also more artists trying to scramble for the slots. Not everyone can be The Rolling Stones playing Glastonbury: the average payout for Coachella performers allegedly ranges from about $10,000 to $15,000. While that is far more than a standard bar or nightclub gig, the competition to get onto the bill is fierce and the expenditure to accommodate the performance likely to also rise. The other option is for a more indie-friendly festival, but then we’re back to SXSW.
For a litany of small-scale bands and artists who are simply trying to survive, a massive festival gig can represent more than the exposure of being on a massive stage. The payout for a large festival can account for some of the biggest profits that they see – that is when the festival actually decides to pay them. There is a fair amount of literature around if you’re part of a small group or act that is embarking on their first run of festival dates via the Musicians Union. However, the main instruction seems to be knowing your own worth as an artist and setting out expectations of payment as quickly and clearly as possible.
Although there's no bigger UK festival than Glastonbury, it doesn't pay its headliners more than others. For other UK festivals, headliners can earn upwards of £1million, according to Billboard. The reason is that Glastonbury aims to raise money for charity, which means headliners are paid significantly less.
Following criticism for its low compensation for live music acts, SXSW has begrudgingly agreed to a pay increase for artists. Here's the latest. Applications for SXSW 2024 opened this week and include a slight pay bump from previous offerings. $350 per group and $150 for solo artists.
The amount of money an artist receives at a festival depends on many factors, including the number of attendees, capacity, and sponsors. Smaller artists often have to negotiate to get the same amount of money as big names, so it is important to understand the promotional leg up they get.
In an interview with Somerset Live, Bestival organiser Rob Da Bank revealed that Glastonbury's budget is under £500,000 per headliner. He said: "They cap their budget and even the headliners don't get paid more than 500 grand, I think, which is cheap for some of the headliners - and they've had a lot of them."
Music consultant specialising in live music venues and festivals Lyle Bignon told the Metro that Elton John would have received around a quarter of a million pounds.
In terms of payment for services, it has been said for major UK festivals that earnings have ranged from £1 million (in some cases per band member) down to £25,000 for lesser acts playing a supporting role and less for the minor stages.
The SXSW Artist Credential provides each performer with the same access as a SXSW Music Badge (valued at $995 each), plus special artist-only benefits. Domestic, U.S. acts can choose to receive monetary compensation in lieu of Artist Credentials. $350 bands $150 solo artists Showcase Applications open on June 27.
Exhibitors, on the other hand, can spend hundreds of thousands of dollars per outing. Although some local or regional shows may charge as little as $2,000 for a standard ten-by-ten spot, space at the wildly hyped entertainment and technology extravaganza South by Southwest (SXSW) can run as much as $135,000.
The Reading Festival is a bit more generous, with payments ranging from around £1 million for headliners down to £25,000 for artists who appear lower on the bill. That's a solid payday, but the fees from booking agents, managers, hotels, and other expenses tend to make that money dwindle quickly.
With so many big names hitting the festival stages each year at Coachella, there's no doubt that an eye-watering amount of money is paid to its headlining artists.
Little-known artists often get less than about $300 – $500 to perform at music festivals. If there is already some name awareness and there is a fan base built up, then this can add up to about $ 1.5K per show. Some of these bands perform at a music festival at a loss, because they just want to reach a larger audience.
So we're really grateful for the bands that we get because they're basically doing it for the love of it." Founder Michael once revealed that Coldplay and Paul McCartney were both paid around £200,000 for past headline sets.
Although the Levellers first performed at Glastonbury in 1990 on the Wango Riley stage, their most iconic performance was when they headlined the Pyramid Stage in 1994, attracting the largest turn out to date.
Despite the festival's humble origins, it is now one of the biggest festivals in the world. But while Glastonbury attracts globally renowned artists who help fill the festival's coffers with hard-earned cash, its founder pays himself a salary of just £60,000.
People who managed to get their hands on 2023 tickets in the main sale last autumn were required to pay a £50 deposit to secure their ticket, followed by a balance of £285 and a £5 booking fee in April - totalling £340 in total. A number of tickets also go on sale as coach packages.
For singers to perform, they typically are compensated in the range of $100 to $200 per show. For example, the Paul McCartney concert tour earned between $2 million and $3 million.
Facilities: Hot Showers, Flushing Toilets, Pamper Area, Trolleys, Private Food and Drink Area, Chill Out Area, Private Parking. Ticket: Glastonbury Tickets are NOT included. Price: From £499 to £2,800.
Introduction: My name is Lakeisha Bayer VM, I am a brainy, kind, enchanting, healthy, lovely, clean, witty person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.