The annual report on the most valuable and strongest luxury & premium brands | Brand Value Ranking League Table | Brandirectory (2024)

2022

2021

Name

Country

2022

2021

2022

2021

11PorscheGermany$33,713M$34,326MAAAAAA-
23Louis VuittonFrance$23,426M$14,858MAAAAAA-
32GUCCIItaly$18,110M$15,599MAAAAAA
44ChanelFrance$15,260M$13,240MAAA-AA+
56HermèsFrance$13,499M$11,656MAAA-AAA
65CartierFrance$12,419M$12,087MAA+AAA-
79DiorFrance$9,027M$7,826MAAAAA+
88RolexSwitzerland$8,350M$7,938MAAAAAA+
97FerrariItaly$8,047M$9,243MAAA+AAA+
1011Estée LauderUnited States$7,926M$5,687MAAAAAA
1112Tiffany & Co.United States🔒🔒🔒🔒
1210GuerlainFrance🔒🔒🔒🔒
1313COACHUnited States🔒🔒🔒🔒
1416BurberryUnited Kingdom🔒🔒🔒🔒
1515LancômeFrance🔒🔒🔒🔒
1617Ray-BanItaly🔒🔒🔒🔒
1714OmegaSwitzerland🔒🔒🔒🔒
1821MonclerItaly🔒🔒🔒🔒
1922Yves Saint LaurentFrance🔒🔒🔒🔒
2018PradaItaly🔒🔒🔒🔒
2119BulgariItaly🔒🔒🔒🔒
2220ClarinsFrance🔒🔒🔒🔒
2325BentleyUnited Kingdom🔒🔒🔒🔒
2431TAG HeuerSwitzerland🔒🔒🔒🔒
2523SK-IIJapan🔒🔒🔒🔒
2626ArmaniItaly🔒🔒🔒🔒
2727GivenchyFrance🔒🔒🔒🔒
28nullLao Feng XiangChina🔒🔒🔒🔒
2934CelineFrance🔒🔒🔒🔒
3028LamborghiniItaly🔒🔒🔒🔒
3129Shangri-LaChina🔒🔒🔒🔒
3236Bottega VenetaItaly🔒🔒🔒🔒
3341Van Cleef & ArpelsFrance🔒🔒🔒🔒
3433LoeweSpain🔒🔒🔒🔒
3545Jaeger-LeCoultreSwitzerland🔒🔒🔒🔒
3632ValentinoItaly🔒🔒🔒🔒
3735InterContinentalUnited Kingdom🔒🔒🔒🔒
3830Rolls- Royce (Automobiles)United Kingdom🔒🔒🔒🔒
3937SulwhasooSouth Korea🔒🔒🔒🔒
4046Dolce & GabbanaItaly🔒🔒🔒🔒
4124McLarenUnited Kingdom🔒🔒🔒🔒
4239ShiseidoJapan🔒🔒🔒🔒
4340Cle de Peau BeauteJapan🔒🔒🔒🔒
44nullTom FordUnited States🔒🔒🔒🔒
4543MaseratiItaly🔒🔒🔒🔒
4642Salvatore FerragamoItaly🔒🔒🔒🔒
4738Aston MartinUnited Kingdom🔒🔒🔒🔒
48nullThe Ritz-CarltonUnited States🔒🔒🔒🔒
49nullFendiItaly🔒🔒🔒🔒
5044TissotSwitzerland🔒🔒🔒🔒

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The annual report on the most valuable and strongest luxury & premium brands | Brand Value Ranking League Table | Brandirectory (2024)

FAQs

The annual report on the most valuable and strongest luxury & premium brands | Brand Value Ranking League Table | Brandirectory? ›

Porsche: the German car brand is the most valuable brand at the end of 2022, valued at 33.7 billion dollars, leading the Brand Finance ranking for the second consecutive year. Louis Vuitton: fashion takes second place. One of France's many in the ranking, valued at 23.4 billion dollars.

What is the most valuable luxury brand in the world? ›

Porsche: the German car brand is the most valuable brand at the end of 2022, valued at 33.7 billion dollars, leading the Brand Finance ranking for the second consecutive year. Louis Vuitton: fashion takes second place. One of France's many in the ranking, valued at 23.4 billion dollars.

What is the strongest and most valuable brand? ›

Interbrand list (2022)
RankBrandBrand value (US$ millions)
1Apple Inc.482,215
2Microsoft Corp278,288
3Amazon.com, Inc.274,819
4Google LLC251,751
6 more rows

What is the most valuable brand in the world 2023? ›

In 2023, Amazon overtook Apple's position as the most valuable brand in the world, according to the source's ranking. The e-commerce giant had an estimated brand value of about 299.3 billion U.S. dollars, while Apple was 297.5 billion dollars worth.

Which company has the highest brand value? ›

Tech downturn slashes billions from value of world's most valuable brands
  • Amazon is world's most valuable brand, despite losing US$51 billion in value.
  • Apple loses its top ranking after losing US$57.6 billion.
  • Tesla and BYD are amongst the world's fastest-growing brands as demand grows for electric vehicles.

What are the 3 most valuable brands in the world? ›

A Full Breakdown of the Most Valuable Brands
RankBrandCountry
1AppleUnited States
2AmazonUnited States
3GoogleUnited States
4MicrosoftUnited States
6 more rows
Oct 27, 2022

Is Louis Vuitton bigger than Chanel? ›

As our Statista chart shows, out of the ten most valuable luxury brands in 2021, six are French. With a valuation of $75.7 billion, LVMH - the parent company of Louis Vuitton owned by Bernard Arnault - ranks first, followed by Chanel with a brand value of roughly $47 billion.

Which is the top 10 most valued brand? ›

World's Most Valued Brands: According to Brand Finance Global 500 2023 list, the top 10 valued companies in the world are Amazon, Apple, Google, Microsoft, Walmart, Samsung Group, ICBC, Verizon, Tesla, TikTok/Douyin.

What are the 5 most trusted brands in the world? ›

Most Trusted Brands (2022) – the Top 20
RankBrandTrust Score
1HP21,395
23M20,059
3Gillette19,242
4LinkedIn18,613
16 more rows
Jan 25, 2023

What is the strongest brand worldwide? ›

The world's 10 strongest brands in 2023
  • Swisscom.
  • WeChat.
  • Deloitte.
  • Kweichow Moutai.
  • Instagram.
  • Ferrari.
  • Jio.
  • Ernst & Young.
Jan 25, 2023

What is the 2nd most valuable IT brand in the world? ›

At the second position is India's Tata Consultancy Services (TCS) with a brand value increase of 2 per cent, taking its valuation to US $17.2 billion. This year, TCS delivered several tailored transformation programmes for clients migrating to hybrid working.

Is Gucci considered luxury? ›

Gucci is a renowned name in the world of luxury leather goods, fashion, watches and jewellery.

What is the biggest fashion brand in the world? ›

According to the ranking of the most valuable clothing and apparel brands in the world, Nike ranked first in both 2021 and 2022. In 2022, the American company's brand value amounted to approximately 10 billion U.S. dollars more than second-placed Luis Vuitton.

What is Nike's brand ranking? ›

Nike continues to lead the Apparel 50 ranking in 2021. Nike once again leads Brand Finance's “Apparel 50” - the sports brand ranking of the world's most expensive apparel brands.

What are the 4 most valuable companies in the world? ›

Largest Companies by Market Cap
#NameC.
1Apple 1AAPL🇺🇸
2Microsoft 2MSFT🇺🇸
3Saudi Aramco 32222.SR🇸🇦 Arabia
4Alphabet (Google) 4GOOG🇺🇸
56 more rows

What are the top five most valuable companies? ›

Top 10 Most Valuable Companies in the World 2023
  • APPLE (AAPL)
  • MICROSOFT (MSFT)
  • ARAMCO.
  • ALPHABET (GOOGLE) (GOOG)
  • AMAZON (AMZN)
  • BERKSHIRE HATHAWAY (BRKB)
  • UNITEDHEALTH (UNH)
  • JOHNSON&JOHNSON (JNJ)
Apr 7, 2023

Can you name the 5 most valuable brands in the US *? ›

As of 2023, Amazon was ranked as the most valuable U.S. brand, with a brand value of nearly 300 billion U.S. dollars. Tech giants Apple, Google, and Microsoft, as well as the retailer Walmart completed the top five most valuable brands in the United States that year.

Which is higher Dior or Chanel? ›

1. Price range. Dior and Chanel handbags of any style are known to have a high price tag, but after some recent price increases, Chanel bags have become much more expensive than Dior. Chanel bag prices typically range from $2,950 to $10,000, while Dior bags are available for $3,000 and up to $7,000.

What is the most overrated luxury brand? ›

Here's the 15 most overrated companies and brands heading into 2023.
  • Champion, by Hanesbrands Inc. (NYSE:HBI) ...
  • Starbucks Corporation (NASDAQ:SBUX) Trustpilot Rating: 2.4 (Poor) ...
  • Dunkin' Donuts. Trustpilot Rating: 2.3 (Poor) ...
  • Gucci. Trustpilot Rating: 2.1 (Poor) ...
  • Victoria's Secret & Co. ...
  • Prada. ...
  • Southwest Airlines Co. ...
  • Supreme.
Dec 18, 2022

Is Chanel or YSL more expensive? ›

But to be specific, Chanel is more exclusive, has a better resale value, but it's much more expensive than YSL. If you want a cheaper luxury option with daring designs and still an okay resale value, YSL is the way to go.

What is the most known brand of all time? ›

Disney is the most well-known brand in entertainment and is steeped in history from the time of its inception in 1923.

What is America's most trusted brand? ›

America's most trusted brands in 2022

A recent study of the most trusted brands in America puts Band-Aid in first place, with a net trust score of 57.73.

What are the No 1 brands in world for fashion? ›

Apparel 50 2022 Ranking
20222021Name
11Nike
23Louis Vuitton
32GUCCI
45Chanel
21 more rows

What are the world most influential brands? ›

  • Amazon.
  • Pfizer.
  • UPS.
  • Alphabet.
  • Capital One.
  • United Airlines.
  • Maersk.
  • Nubank.

Who has the strongest personal brand? ›

Gary Vaynerchuk is believed to be the strongest personal brand in the entire online startup space. Nowadays, Gary Vaynerchuk has a whole media empire focused on his personal brand.

Which is the fifth strongest brand globally? ›

Billionaire Mukesh Ambani's four-year-old telecom venture Reliance Jio has been ranked the fifth strongest brand globally behind the likes of Ferrari and Coca-Cola.

What are US valuable brands? ›

Amazon, tops list of USA's most valuable brands; Apple, Walmart in top five. Amazon's brand value fell 15% to $299.3 billion. Amazon is back on top.

Who is Gucci's biggest competitor? ›

Gucci's competitors and similar companies include Prada, CHANEL, Christian Dior and Armani. Gucci is a luxury fashion brand, manufacturing and distributing leather goods, shoes, ready-to-wear, silks, timepieces and fine jewelry. Italian luxury fashion house since 1913.

Who is bigger Louis Vuitton or Gucci? ›

In the world of super brand rankings, Gucci remains only behind the monogram that is Louis Vuitton. In the past twelve months, the Florentine fashion house "performed better than the market", rose from 4.3 billion in 2016 to 6.21 billion this year, up by 44.6 percent with operating profits of 2.12 billion.

What is the classiest luxury brand? ›

The top 15 most popular luxury brands online
RankBrandIndustry
1GucciFashion
2DiorFashion
3ChanelFashion
4Louis VuittonFashion
11 more rows
Mar 31, 2023

What is the most powerful fashion brand? ›

Find more than 4.000 fashion wholesale brands in the International Fashion Brands Directory here.
...
Most valuable fashion brands.
Brand2020 Brand Value $
1Nike$36.8 b
2Louis Vuitton$32.3 b
3Hermes$18.3 b
4Gucci$18.2 b
96 more rows

Who is the No 1 fashion designer in the world? ›

1. Coco Chanel. Born Gabrielle Bonheur Chanel, “Coco” was an exquisite French fashion designer and founder of the well-known CHANEL brand.

What are the world top 5 brand clothes? ›

The top 10 clothing brands in the world based on their brand value ranking in 2022 are Nike, Louis Vuitton, Gucci, Chanel, Adidas, Hermès, Zara, H&M, Cartier and UNIQLO. The clothing industry, also known as the apparel market, includes clothing ranging from sportswear to business wear to daily wear to luxury products.

Is Louis Vuitton named the world's most valuable luxury brand? ›

French fashion house Louis Vuitton reigns supreme in securing the top spot as the world's most valuable luxury brand. LVMH has dominated Forbes's list increasing its Brand Value by 17% taking it to $33.6 Billion.

Is Chanel more expensive than Dior? ›

Price. Both Dior and Chanel have relatively high price tags and were matched at some point. However, after recent price increases, Chanel became more expensive. The average Chanel bag costs between $2,950 and $11,000, whereas Dior bags cost between $3,000 and $7,000.

Which is more expensive Dior or LV? ›

Over time, Louis Vuitton has been voted to be more accessible than Dior despite being more expensive. Louis Vuitton products are not only top-rated but also readily available.

Is Gucci more expensive than Louis Vuitton? ›

You can see that in most cases, Louis Vuitton is a bit more expensive than Gucci. When it comes to purses, the cost of a luxury item made by the French fashion house can actually be astronomical. However, there's always an opportunity to purchase the desired item cheaper at consignment stores.

What is the most expensive brand than Louis Vuitton? ›

Gucci. No list of iconic designer handbags would be complete without Gucci. One of the most recognizable fashion brands and the biggest-selling Italian label in the world, it was founded by Guccio Gucci in Florence in 1921. Known for eclectic, creative designs, Gucci is a giant in the fashion industry.

Who is Louis Vuitton biggest customer? ›

2.1.

largest economy. Because Chinese people have long been drawn to luxury culture, and China is also LV's greatest customer market. As of January 3, 2022, LV has nearly 50 stores in 27 provinces and cities in China (LV, 2022).

What is the most valuable luxury fashion brand? ›

LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 124.3 billion U.S. dollars in 2022. The LVMH Group's total revenue for the 2021 fiscal year was about 64.2 billion euros.

Is YSL more expensive than Chanel? ›

But to be specific, Chanel is more exclusive, has a better resale value, but it's much more expensive than YSL. If you want a cheaper luxury option with daring designs and still an okay resale value, YSL is the way to go.

Is Chanel higher than Gucci? ›

CHANEL's brand is ranked #28 in the list of Global Top 100 Brands, as rated by customers of CHANEL. Gucci's brand is ranked #52 in the list of Global Top 100 Brands, as rated by customers of Gucci.

Is Hermes more expensive than Chanel? ›

Chanel bags are officially more expensive than Hermes.

Is Prada higher end than Louis Vuitton? ›

What is this? Generally, Prada has higher prices than Louis Vuitton. LV's canvas prices are still relatively affordable when talking about luxury goods. However, Prada does have a lower price point for their nylon bags.

Is Dior cheaper in Paris or Italy? ›

cha-ching. So when in doubt, the best rule of thumb to follow is if the company is made and headquartered in Europe, the brand will be cheaper in that country. For example, Dior is headquartered in Paris and therefore, is cheaper in Europe than any other country.

How much is employee discount at Louis Vuitton? ›

The employee discount at Louis Vuitton can range from 30% on regular in-store items to up to as much as 90% on out-of-style items. Employees also receive discounts on brands other than LV. Dior, Sephora, and Marc Jacobs are designer brands for which discounts are available for employees.

Is Gucci or Versace better? ›

Gucci's brand is ranked #52 in the list of Global Top 100 Brands, as rated by customers of Gucci. Versace's brand is ranked #64 in the list of Global Top 100 Brands, as rated by customers of Versace.

Is Coach considered a luxury brand? ›

Coach New York, commonly known as Coach, is an american luxury fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear. Coach licenses its name and branding to Luxottica for eyewear and Paris-based Interparfums for fragrances.

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