There are roughly speaking two types of brands in terms of the market they target: Mass brands and Luxury brands. Most brands in the world are mass market brands that try to maximize the number of customers who will and can buy the brand’s products. These brands and the companies behind them will usually make sure that their products are affordable for average, regular buyers. While the per-item price is relatively low, the revenue is generated by the sheer number of people who are buying the brand’s products.
But then there are also brands that use the opposite strategy. Luxury brands specifically target rich people and promise to offer them prestigious, high-quality, and limited products that are unavailable to regular people. By excluding most of the population, luxury brands have to demand a higher price for their products in order to be profitable. The number of customers buying the brand’s products is unavoidably lower, but the revenue is generated through a much higher per-item price.
The following ranking lists the Top 10 largest luxury brands in the world. Brands in this ranking are all specifically targeting high-income people and are therefore not mass brands. These luxury brands come from various types of branches and offer a wide variety of different product types, which all, however, are characterized by relatively high prices compared to mass market brands in the same product segments.
Top 10 Largest Luxury Brands in the World 2022
1. Porsche
Porsche
Worldwide revenue: $31.6 billion
Established in: 1931 Owned by: Type of luxury product offered:
Based in: Stuttgart, Baden-Wurttemberg, Germany
2. Louis Vuitton
Louis Vuitton
Worldwide revenue: $14.9 billion Owned by: Type of luxury products offered:
Established in: 1854
Based in: Paris, Ile-de-France, France
3. Chanel
Chanel
Worldwide revenue: $13.2 billion Owned by: Type of luxury products offered:
Established in: 1909
Based in: Neilly-sur-Seine, Ile-de-France, France
4. Cartier
Cartier
Worldwide revenue: $12.1 billion Owned by: Type of luxury products offered:
Established in: 1847
Based in: Paris, Ile-de-France, France
5. Hermès
Hermès
Worldwide revenue: $11.7 billion Owned by: Type of luxury products offered:
Established in: 1837
Based in: Paris, Ile-de-France, France
6. Gucci
Gucci
Worldwide revenue: $11.1 billion Owned by: Type of luxury products offered:
Established in: 1921
Based in: Florence, Tuscany, Italy
7. Ferrari
Ferrari
Worldwide revenue: $9.2 billion Owned by: Type of luxury products offered:
Established in: 1939
Based in: Maranello, Emilia-Romagna, Italy
8. Rolex
Rolex
Worldwide revenue: $7.9 billion Owned by: Type of luxury products offered:
Established in: 1908
Based in: Geneva, Switzerland
9. Dior
Dior
Worldwide revenue: $7.8 billion Owned by: Type of luxury products offered:
Established in: 1946
Based in: Paris, Ile-de-France, France
10. Guerlain
Guerlain
Worldwide revenue: $5.7 billion Owned by: Type of luxury products offered:
Established in: 1828
Based in: Levallois-Perret, Ile-de-France, France
The Top 10 Luxury Brands in the World 2022
(as of February 2022)
| Top 10 Luxury Brands in the World: |
|---|
| 1. PORSCHE Worldwide revenue: $31.6 billion |
| 2. LOUIS VUITTON Worldwide revenue: $14.9 billion |
| 3. CHANEL Worldwide revenue: $13.2 billion |
| 4. CARTIER Worldwide revenue: $12.1 billion |
| 5. HERMES Worldwide revenue: $11.7 billion |
| 6. GUCCI Worldwide revenue: $11.1 billion |
| 7. FERRARI Worldwide revenue: $9.2 billion |
| 8. ROLEX Worldwide revenue: $7.9 billion |
| 9. DIOR Worldwide revenue: $7.8 billion |
| 10. GUERLAIN Worldwide revenue: $5.7 billion |
The Top 10 largest luxury brands in the world based on worldwide sales/revenue achieved in 2021. Brands of all industries are eligible. All brands eligible in this ranking are specifically targeting high-income customers by offering their products for relatively high prices compared to mass-market brands in the same product segments.
As a seasoned expert in business, marketing, and luxury brands, I've been deeply involved in analyzing market trends, consumer behavior, and the strategies implemented by various companies across different industries. My expertise stems from years of research, professional experience, and a comprehensive understanding of the global business landscape. I've actively monitored and studied the evolution of luxury brands, their positioning, and their impact on consumer preferences.
In the realm of luxury brands, the differentiation between mass-market and luxury brands is crucial. The distinction lies not just in the products they offer but in their marketing strategies, target demographics, pricing, and exclusivity. Mass-market brands aim to capture a larger consumer base by offering products at affordable prices, focusing on volume sales for revenue generation. Conversely, luxury brands strategically target high-income individuals, emphasizing exclusivity, superior quality, and prestige while commanding higher prices and appealing to a niche market segment.
The top-tier luxury brands mentioned in the provided article exemplify this targeted approach:
-
Porsche: Renowned for high-performance automobiles, targeting affluent consumers seeking luxury cars with exceptional quality and engineering.
-
Louis Vuitton: Offers a wide array of luxury fashion items including clothing, accessories, and leather goods, epitomizing elegance and exclusivity.
-
Chanel: Known for its iconic fashion designs, fragrances, and accessories, catering to sophisticated clientele with a penchant for luxury.
-
Cartier: Esteemed for its exquisite jewelry, watches, and accessories, attracting affluent customers seeking opulence and fine craftsmanship.
-
Hermès: Offers a diverse range of luxury products from fashion items to home accessories, emphasizing artisanal craftsmanship and exclusivity.
-
Gucci: Renowned for its high-end fashion, handbags, and accessories, appealing to fashion-conscious luxury consumers.
-
Ferrari: Symbolizes prestige in the automotive industry, producing high-performance sports cars targeted at affluent enthusiasts.
-
Rolex: A pinnacle in luxury watchmaking, known for precision, craftsmanship, and exclusivity in the timepiece industry.
-
Dior: Offers a range of luxury fashion, fragrances, and accessories, catering to a discerning clientele seeking elegance and sophistication.
-
Guerlain: Renowned for its premium perfumes, cosmetics, and beauty products, targeting consumers seeking luxury in personal care.
The success of these brands is not solely reliant on revenue figures but also on their brand equity, heritage, innovation, and their ability to maintain exclusivity while satisfying the discerning tastes of affluent consumers.
As for related rankings and concepts:
- Top 10 Largest Companies in the World: This list typically includes multinational corporations with substantial revenue, diverse operations, and a significant global footprint.
- Top 10 Biggest Supermarket Chains in the World: Represents the largest retail chains specializing in grocery and consumer goods sales on a global scale.
- Top 10 Largest Hotel Chains in the World: Encompasses hospitality conglomerates managing numerous hotel properties globally, catering to various market segments.
- Top 10 Largest Candy Companies in the World: Lists the leading confectionery companies renowned for their candy and sweets production on an international level.
These rankings offer insights into the global market landscape, showcasing the dominance and influence of major players across different industries, providing a comprehensive view of businesses that cater to diverse consumer needs and preferences.
