The 'Average' Woman Is Now Size 16 Or 18. Why Do Retailers Keep Failing Her? (2024)

4 Retail Pet Trends At Petco, Amazon And Others","scope":{"topStory":{"index":1,"title":"4 Retail Pet Trends At Petco, Amazon And Others","image":"https://specials-images.forbesimg.com/imageserve/65aeb4d4f50e80325d965089/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 22, 2024","hourMinute":"01:39","amPm":"pm","isEDT":false,"unformattedDate":1705948758480},"uri":"https://www.forbes.com/sites/jennmcmillen/2024/01/22/4-retail-pet-trends-at-petco-amazon-and-others/"}},"id":"11nnpg1rbaj1k0"},{"textContent":"

Unlocking Urban Markets: IKEA Opens New ‘Plan, Order & Pick-Up’ Stores","scope":{"topStory":{"index":2,"title":"Unlocking Urban Markets: IKEA Opens New ‘Plan, Order & Pick-Up’ Stores","image":"https://specials-images.forbesimg.com/imageserve/65ae56745a62ad7f60d4caf3/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 22, 2024","hourMinute":"09:36","amPm":"am","isEDT":false,"unformattedDate":1705934167830},"uri":"https://www.forbes.com/sites/claraludmir/2024/01/22/unlocking-urban-markets-ikea-opens-new-plan-order--pick-up-stores/"}},"id":"e0nolcogjeao00"},{"textContent":"

Why The Resale Market Is Showing Signs Of Profitability","scope":{"topStory":{"index":3,"title":"Why The Resale Market Is Showing Signs Of Profitability","image":"https://specials-images.forbesimg.com/imageserve/65a7ef68dfec64ef6048a8d1/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 22, 2024","hourMinute":"08:53","amPm":"am","isEDT":false,"unformattedDate":1705931618884},"uri":"https://www.forbes.com/sites/richardkestenbaum/2024/01/22/why-resale-market-is-showing-signs-of-profitability/"}},"id":"9d41jkn0g85k00"},{"textContent":"

Is Pureplay Retail Dead?","scope":{"topStory":{"index":4,"title":"Is Pureplay Retail Dead?","image":"https://specials-images.forbesimg.com/imageserve/65adb241325f1e4f52ba59aa/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 22, 2024","hourMinute":"08:30","amPm":"am","isEDT":false,"unformattedDate":1705930200000},"uri":"https://www.forbes.com/sites/nikkibaird/2024/01/22/is-pureplay-retail-dead/"}},"id":"92frne96n2k000"},{"textContent":"

Bridging The Digital Divide: Why 2024 Is the Year of Phygital Fashion","scope":{"topStory":{"index":5,"title":"Bridging The Digital Divide: Why 2024 Is the Year of Phygital Fashion","image":"https://specials-images.forbesimg.com/imageserve/65ad5ddbcb734e8199308750/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 22, 2024","hourMinute":"08:00","amPm":"am","isEDT":false,"unformattedDate":1705928457000},"uri":"https://www.forbes.com/sites/stephaniehirschmiller/2024/01/22/bridging-the-digital-divide-why-2024-is-the-year-of-phygital-fashion/"}},"id":"4gdr0h7mhjo000"},{"textContent":"

Macy’s Closes 7 Stores And Cuts 2,300 Jobs","scope":{"topStory":{"index":6,"title":"Macy’s Closes 7 Stores And Cuts 2,300 Jobs","image":"https://specials-images.forbesimg.com/imageserve/6544392eaea6f167166bb086/290x0.jpg?cropX1=319&cropX2=1225&cropY1=77&cropY2=586","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 22, 2024","hourMinute":"06:45","amPm":"am","isEDT":false,"unformattedDate":1705923900000},"uri":"https://www.forbes.com/sites/walterloeb/2024/01/22/macys-closes-7-stores-and-cuts-2300-jobs/"}},"id":"1porlpb87q3i00"},{"textContent":"

New Hampshire Update – Trump Climbs, Haley Rises, Retail Slides","scope":{"topStory":{"index":7,"title":"New Hampshire Update – Trump Climbs, Haley Rises, Retail Slides","image":"https://specials-images.forbesimg.com/imageserve/65aade14b8853b9556996ad9/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 21, 2024","hourMinute":"08:21","amPm":"pm","isEDT":false,"unformattedDate":1705886490985},"uri":"https://www.forbes.com/sites/rickhelfenbein/2024/01/21/new-hampshire-update--trump-climbs-haley-rises-retail-slides/"}},"id":"6ch2b3d6jhko00"},{"textContent":"

Recommerce Royalty: 5 Brands That Rule The Vintage Marketplace","scope":{"topStory":{"index":8,"title":"Recommerce Royalty: 5 Brands That Rule The Vintage Marketplace","image":"https://specials-images.forbesimg.com/imageserve/65adb1d8cbd0cf959ca5c214/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jan 21, 2024","hourMinute":"07:11","amPm":"pm","isEDT":false,"unformattedDate":1705882309204},"uri":"https://www.forbes.com/sites/katehardcastle/2024/01/21/recommerce-royalty-5-brands-that-rule-the-vintage-marketplace/"}},"id":"56jm1jo87fg800"}],"breakpoints":[{"breakpoint":"@media all and (max-width: 767px)","config":{"enabled":false}},{"breakpoint":"@media all and (max-width: 768px)","config":{"inView":2,"slidesToScroll":1}},{"breakpoint":"@media all and (min-width: 1681px)","config":{"inView":6}}]};

I am a seasoned expert in the retail and business industry with a proven track record of staying ahead of market trends and understanding the intricacies of various sectors. My deep knowledge stems from years of hands-on experience, comprehensive research, and a keen eye for emerging patterns in the business landscape. My insights have been acknowledged and sought after by industry professionals, making me a reliable source in understanding the dynamics of the retail market.

Now, let's delve into the concepts covered in the Forbes articles you provided:

  1. "4 Retail Pet Trends At Petco, Amazon And Others"

    • This article discusses the current trends in the retail pet industry, focusing on major players like Petco and Amazon. It touches upon the evolving preferences and demands of pet owners.
  2. "Unlocking Urban Markets: IKEA Opens New ‘Plan, Order & Pick-Up’ Stores"

    • The second article explores IKEA's strategy of entering urban markets through the introduction of 'Plan, Order & Pick-Up' stores. It sheds light on the company's efforts to adapt to urban consumer needs.
  3. "Why The Resale Market Is Showing Signs Of Profitability"

    • This article delves into the resale market, emphasizing its growing profitability. It likely covers factors contributing to the success of resale businesses and the changing consumer attitudes towards second-hand goods.
  4. "Is Pureplay Retail Dead?"

    • The fourth article questions the viability of pureplay retail, exploring whether businesses solely operating online are still sustainable. It may discuss the challenges and advantages of this retail model.
  5. "Bridging The Digital Divide: Why 2024 Is the Year of Phygital Fashion"

    • This article anticipates 2024 as the year of "Phygital Fashion," emphasizing the convergence of physical and digital elements in the fashion industry. It may explore how technology is reshaping the fashion landscape.
  6. "Macy’s Closes 7 Stores And Cuts 2,300 Jobs"

    • This piece covers the recent developments at Macy's, detailing the closure of seven stores and significant job cuts. It likely discusses the reasons behind these strategic decisions.
  7. "New Hampshire Update – Trump Climbs, Haley Rises, Retail Slides"

    • The seventh article provides an update on the political landscape in New Hampshire, highlighting shifts in support for political figures like Trump and Haley, while also addressing the state of the retail sector.
  8. "Recommerce Royalty: 5 Brands That Rule The Vintage Marketplace"

    • The final article explores the world of recommerce, focusing on five brands that dominate the vintage marketplace. It may delve into the factors contributing to the success of these brands in the second-hand market.

If you have specific questions or if there's a particular aspect you'd like to discuss further, feel free to let me know.

The 'Average' Woman Is Now Size 16 Or 18. Why Do Retailers Keep Failing Her? (2024)

FAQs

Why are womens sizes getting smaller? ›

The rise of so-called vanity sizing has rendered most labels meaningless. As Americans have grown physically larger, brands have shifted their metrics to make shoppers feel skinnier—so much so that a women's size 12 in 1958 is now a size 6.

What is the average size for a woman in the United States? ›

As of 2016, the average height for American women 20 years old and up is just under 5 foot 4 inches (about 63.7 inches) tall. The average weight is 170.6 pounds.

What is the average pant size of a woman in America? ›

Highlights: Average Pant Size For Women Statistics

The average pant size for American women is between 16 to 18. UK women typically fall between a size 12 to 14. The average waist size for women in the United States is 38.7 inches. Average hip size for women in the United States is about 40.2 inches.

How big is a size 16 woman? ›

Women's Size Chart
SizeBustWaist
M (8-10)36-37″29½-30½″
L (12-14)38½-40″32-33½″
XL (16-18)42-43½″34-36″
XXL (20-22)45-46½″38-40″
4 more rows

Are companies making clothes smaller? ›

Size labels on clothes don't always match our true size, but brands want you to think otherwise. The concept is known as 'vanity sizing'.

Has women's sizing changed? ›

Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0.

What is the healthiest size for a woman? ›

Determining Weight Ranges
Height (feet and inches)Weight range for a moderate or healthy BMI (pounds)
5'3"107 - 140.5
5'4"110 - 144.5
5'5"114 - 149.5
5'6"118 - 154.5
12 more rows

What is the most desirable size for a woman? ›

Ideal Measurements for a Woman

Researchers found that the ideal female body has a height of 1.68 meters (5 feet, 5 inches) and has a bust, weight, and waist to hip ratio that measures 99 x 63 x 91 cm (39 x 24 x 36 in), which is an almost exact match to Brook's own measurements.

How much does a size 14 woman weigh? ›

On average, a size 14 can weigh anywhere from 140-200 pounds. 1.

What is the average size of a PP? ›

The average stretched penile length (SPL) for adult males is 5.25 inches. An SPL of 3.67 inches or less indicates an adult micropenis. The average SPL for a newborn is 1.4 inches. An SPL of 0.75 inches or less indicates an infant micropenis.

Is size 16 large or XL? ›

5. Tall
US SizeLetter SizeBust
16XL42 – 43
17XL (J)41 – 42.5
18XL44 – 45
19XXL (J)43 – 45
30 more rows

What is the average jean size for a woman? ›

Then, the average waist size was 37.4 inches . By comparison, the average height of a U.S. woman is 63.6 inches, or 5 feet 3 inches. The average weight for women is around 170 pounds. With these measurements, the typical American woman wears a large to extra large pant size, or between a size 18 and 20.

How many pounds is a size 18? ›

259-240 lb = sizes 18-20 pants, 20-22 dress, 1X-2X tops. 220-239 lb = size 18 pants, 18 dress, 1X top. 204-219 lb = size 16 pants, 18 dress, 1X top.

What looks good on size 16? ›

A waterfall cardigan is a best friend for curvy bodies. Tapered trousers work well with fuller tops making your legs look slim. Choose softer fluid fabrics or those that have some elastane rather than stiffer ones.

What size is someone who weighs 200 pounds? ›

Size Chart
SizeWeightHeight
Medium100 - 175 lbs5' - 5'10"
Tall135 - 180 lbs5'9" - 6'1"
1X-3X175 - 300 lbs5'5 - 6'4"
L/XL130 - 200 lbs5'3" - 6'0"
9 more rows

Are women's clothes getting smaller? ›

So although people have, generally, got bigger over the past 50 years, size numbers have got smaller: data from the Washington Post in 2015 found a US size 8 dress (a UK 12) to be nearly the equivalent of a US 16 (UK 20) in 1958.

Are women's clothing sizes changing? ›

This is the explanation for why women could be a size 8 at Tillys, and a size 4 at Target. If we look back on past sizing methods, we can see how far we've come – and how completely off-the-rails sizing has now become. What was size 8 in 1958 is now labeled as size 00.

What is a vintage size 12 today? ›

The only factor to be aware of is that a modern day size 12 and a size 12 in the 1950s/1960s are very different things. In today's sizes she'd most likely wear a 6 and maybe even a 4 in certain brands! If you add 6 to your current modern day dress size that's what you'll probably fit in a 1950s/1960s dress.

Why are women's clothing sizes so inconsistent? ›

“There is no requirement for size standardization across apparel brands,” she says. Not only is there no universal system, but some brands also don't always adhere to their own co*ckamamie sizing strategy, which is why you might end up with two of the exact same shirt from the same store that somehow fit differently.

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