Emded to your publication
<div style="width: 100%">
<div style="width: 100%;height: 550px; overflow: hidden; font-size: 0px; position: relative; -webkit-overflow-scrolling:touch;">
<iframe style="width: 100%;max-width: 1200px;" src="https://techtalk.currys.co.uk/campaigns/dixons-fossil-fashion-capitals/" height="550" width="320"frameborder="0"></iframe>
</div>
</div>
Japan
As one of the most fashion-forward cities in the world, Tokyo is a true haven for fashionistas. Known for its outlandish style and distinctive trends, the city is home to an abundance of different sub-cultures with eclectic looks, including punk, cosplay, Mori Kei, Lolita and Gyaru.
Widely regarded as the fashion capital of Asia, Tokyo has spawned many internationally known brands and continuously influences trends around the globe. It is also the world’s second-largest luxury market, beaten only by the U.S.
Key fashion events and attractions
Tokyo Fashion Week (each March and October)
Growing to rival some of the major players in the fashion world, Tokyo Fashion Week celebrates Japan’s top fashion talent, as well as designers from around the world.
Bunka Gakuen Costume Museum
Though small, this museum has a collection of 20,000 historical costumes and related crafts from around Japan and the rest of the world.
The cost of shopping
A pair of jeans will cost an average of
$30-$90 USD / £23-£69
A summer dress will cost an average of
$22-$81 USD / £17-£62
A pair of running shoes will cost an average of
$45-$135 USD / £35-£104
Top fashion college
Bunka Fashion College
Recognised as the most prestigious fashion school in Asia and highly regarded around the world, Bunka Fashion College offers numerous courses across fashion design, marketing and technology. Famous alumni include Kenzo Takada, Hiroko Koshino and Yohji Yamamoto.
Tokyo fashion week is completely different to any other and the fashion fans that surround it are the most experimental and varied. And like the subcultures that emanate through the youth culture, the designer fashion collections can be equally extreme – not always commercially wearable outside of Japan, but nevertheless influential for breaking fashion boundaries.
Where to shop
For affordable fashion
Shibuya is the best spot in the city for affordable fashion, with a wide range of international retailers.
For luxury brands
Ginza is Toyko’s premier upmarket fashion district and nearly every leading Japanese and international designer brand has a presence here.
For vintage
Harajuku has a combination of upmarket boutiques and quirky youth fashion.
Shibuya
With so many cities across the globe emerging as amazing new fashion destinations, it’s time to get exploring to see what they have to offer! From unbeatable shopping and leading fashion events, to enviable street style, there’s a lot to be loved about these fashion hotspots.
Thanks to the Michael Kors Access and Fossil Gen 5 smartwatches, you can look stylish on the go and stay organised with the help of reminders, notifications, restaurant suggestions, directions and more sent direct to your wrist. Travelling has never been so easy.
