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x 44 spraÌk:HM_Way_digital_version_en-GEN_9124.indd 449314817 549 HM-mods:Public:HM:Active:9124 HM Way:18945_HM Way Folder 24 sid tryck:cheap_monday_logo.pdf 444465346 645 0 HM-mods 535 444465319 674 1 12 75.5.3 cheap_monday_logo.pdf 79490 23 Adobe InDesign CS5.5 (7.5.3) 2014-02-10T17:37:14.000+01:00 2014-02-10T17:37:14.000+01:00 2014-02-10T17:36:52.000+01:00 application/pdf 2014-02-04T18:10:00.000+05:30 null 1391517655730 2014-02-04T13:41:55.697+01:00 <alt> <li xml:lang="x-default">The H&M Way</li> </alt> True 2 saved Adobe InDesign 7.5 2014-02-10T14:30:39.000+01:00 /;/metadata xmp.iid:4EB7C50C0B2068118C14B82281A82EB8 xmp.did:DE489016112168118083B8C3CE19DBD6 xmp.did:01801174072068118C14BDF814DD0AA5 proof:pdf uuid:0d91f378-2050-de4e-bd88-3a1b14f46979 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fWhvXcS/MwenZnp0OdWBYcdpssrO11bP1o6jxdA80VIem/XLH6njWZeP07OFNVzsdzy2l36Vn0m7a8h7tPGISU2f+clX/cHO/wC2R/5NJSv+clX/AHBzv+2R/wCTSUr/AJyVf9wc7/tkf+TSUr/nJV/3Bzv+2R/5NJSv+clX/cHO/wC2R/5NJSbE63XmZDMduJlVF8++2sNYIBdqdx8ElNvKyRi1+qWOsGvtYJcYa52g7/RSU53/ADkq/wC4Od/2yP8AyaSlf85Kv+4Od/2yP/JpKV/zkq/7g53/AGyP/JpKV/zkq/7g53/bI/8AJpKV/wA5Kv8AuDnf9sj/AMmkpX/OSr/uDnf9sj/yaSlf85Kv+4Od/wBsj/yaSlf85Kv+4Od/2yP/ACaSm50/qTOo+ptovo9PbPrs2Tun6Op8ElJOof8AJ+T/AMTZ/wBSUlK6f/yfjf8AE1/9SElJbOybJIcDrPQT1XqeF1EZxxjgEFlbQDuduDjuO4aGITeIBdwl0sjApzHuded9VjDW5g0kEQfcD5ogofPf/Gp6mLPQOdVZh1ix9DXb2vZa9sB2gI5ATuNVPf4GNnnBx6urOrsyqgBY+mdjy3QO9wBk9020PmdfQWfWn7V1vqDnB12Taytg5AYYUc5yhs2McYndv4nQ+m4NDsKqkOqyBttLtS6VDKcibLOIxAoNz/Fbl2Y7Oq9Ae8vr6fkE0kzo1xILfwlWbsW05Ci9tZZWY9+35FNKAqmxkmHbh8CkFFkwwS4ncNNsdk61oDNhnKZyP0b+fjWnRUXjfqBT1x/R8l3T8vEop+35UMvxbLnzv1O9mZQP+inIQ/U+rIs+q+SxrbrbB1fJ3/ZHei4+J93qe2eySnR+x5//AHH6p/7Et/8ASSSlfY8//uP1T/2Jb/6SSUr7Hn/9x+qf+xLf/SSSlfY8/wD7j9U/9iW/+kklK+x5/wD3H6p/7Et/9JJKdDolWXRmzbRmta9jml2TcLGN4dO0MbrpCSnT6q1zscNYHucS4AVHa8n07PougwUlPOfZM+Y+z9U/9iW/+kklK+x5/wD3H6p/7Et/9JJKV9jz/wDuP1T/ANiW/wDpJJSvsef/ANx+qf8AsS3/ANJJKV9jz/8AuP1T/wBiW/8ApJJSvsef/wBx+qf+xLf/AEkkpX2PP/7j9U/9iW/+kklK+x5//cfqn/sS3/0kkp6yikY9LKA5zxW0N3PMuMd3HxSUj6h/yfk/8TZ/1JSUrp//ACfjf8TX/wBSElIMvqVeP1TD6Y9vuza77GP8DQafb8xZ+CbJcBb5V1/67Z/TOvZuFVjNuqovdXvO+XQfcR81AOViRqW397oUIvqnTGtbg0lhJY9osZPO143AH70+EeEU18k+OVuN9Yvr30ToWC/Kpvpz72vFYxqbWl8k6zG6AITgCViP6nfXzD+t1t+PXjPxb8dgsc1zg9paTt0cI7+SJiQppZvQqMdl+O0Gn9ZsyKnVn6IscHabg7w1UUpEM8QC5udijI6gLLLi9tLRtDIAkazx3UfEQziIIV0bOwPq51rLvzqsmsdVc013MY70h3eXv0H0uPJTA+lglAylURZcz6z/AOMH6wYPVr6em+mMJjgymx9W8PgakPmOU+ERIWxZIygaIpsfVz/Gc/7La/r7Da9tzWtOOG1gMc06kF2uoROPstBdp3156FnUuOOzMtFUWWejAcxo8TuHYJcCLp0ekdWxOt4GTfhPtspDXtb6lzsd4/mTHrVvDm/EORApRQYGLR0ui7GwMVtFWRPqNb1W06uO5zmk3ktcTy5sFFCLH6VgYlTqMfCrZU95tdW7qdljC88v22XPbuM6mJSUz+w4v/cHH/8AY4f+SSUr7Di/9wcf/wBjh/5JJSvsOL/3Bx//AGOH/kklK+w4v/cHH/8AY4f+SSUr7Di/9wcf/wBjh/5JJS7en4ziGtwaCSYAGcCST/aSU6tfTKsPprmnFFL7i71KTdLTFdoH6Q8aFJTk/YcX/uDj/wDscP8AySSlfYcX/uDj/wDscP8AySSlfYcX/uDj/wDscP8AySSlfYcX/uDj/wDscP8AySSlfYcX/uDj/wDscP8AySSlfYcX/uDj/wDscP8AySSlfYcX/uDj/wDscP8AySSkuL03ptl7WZWNRTUZ3WDMDiNDHtDvFJT1dF2Pa39XsZY1sD2ODo+5JTDqH/J+T/xNn/UlJSun/wDJ+N/xNf8A1ISU8F/jZ6r1Ho+Z0LM6ba6qxhyiS0TP9H0Ig+KXCDuujMgU+XZPVur5VjrMjJve55JJcSdTr4Ie3Dsu97IOr7D9X+vPq/xdM6v1SxxfTjWMNh+m4tLq6451OgTK1pB1L5HTlNwK/Wwjt9cRa25rXwQePe35omPFoWWMxDWL1f8Ait6xefrSMNzKoyqLGuLGNYRsHqD6P9VLgA2W5Mhnu911bKY/qH2TdD4cdDqQ0gkBV+K5EMohwwBebzLq8O6y2x7i0/vREf2QECLZOKw7NvWWdTwB0nHY02Y9U5dVsw0enva4949w+alkDwi9mPCRGZNvn9r7H0ZGA926q2qwbeW72e5rh9yby5ot7nYGcQ8901wFb9w0ee+vAVjI0+TiKJLP0g3K2AGBofmhxelkOMe5VPpv+L8NZ0PPZFZDS8xdPp6toPu26wlDVh54ATHk6O+n/R9J/wDBf/JJzUVvp/0fSf8AwX/ySSlb6f8AR9J/8F/8kkpW+n/R9J/8F/8AJJKVvp/0fSf/AAX/AMkkpW+n/R9J/wDBf/JJKVvp/wBH0n/wX/ySSl2XV1vbYxnSmuaQ5pHq6Eaj85JTug9UzcMfa2Ythu1oFe/03h1Vn05MxwkpofsPqX/cDpv/AIL/AOTSUr9h9S/7gdN/8F/8mkpX7D6l/wBwOm/+C/8Ak0lK/YfUv+4HTf8AwX/yaSlfsPqX/cDpv/gv/k0lK/YfUv8AuB03/wAF/wDJpKV+w+pf9wOm/wDgv/k0lOtV0DpXps9bEqFm0b9oMbo1iTwkpt4uDiYLXMxKm1Bxlwb3KSluof8AJ+T/AMTZ/wBSUlK6f/yfjf8AE1/9SElOZ1/q+N0vKw2Zj2MqvbdLrACGlnpQ7X+sgQSkPKdW/wAYnQqci7DpNjXSAy+rGqtYNBq3e4SPihwFNpehfXnAumnIyLcqh7gxr7cWuitpmNfTdH4JGJUNXoMn9j3Mdfk0YV1GI03vse1h2ACS+A1yjBJK4ig8p1H/ABmdFwyf2B0+t92oZkPY2pseIa0B5H3KYY+6wkuP07Jz+rOr6/Zc51uJlWfaLHHQ12sZIY0aAA9k3LECOjLhNy1eibRg2h/Urx6teKfWcHatAYN504PCjwgSK/MTEU+Zjrmc3ql3WK3lt11j7HwdHNedWOHcRorFaU1wdbep+rHUuj5HUa7LHNo3AsfTb7m6iJY4/wAVXly9G4t2XOnJj4Zb93kTX6Ft1URtstbH9qApJI5fSH2tpjN9gcByQfuCjJ0b0Y3J7/8AxeWBvR+puc9tYY94L3t3tENx+WwZUkNnO503kdX7ZR/3Pw//AGCP/pFOaqvtlH/c/D/9gj/6RSUr7ZR/3Pw//YI/+kUlK+2Uf9z8P/2CP/pFJSvtlH/c/D/9gj/6RSUr7ZR/3Pw//YI/+kUlK+2Uf9z8P/2CP/pFJSSjOwm3MdkZuI+oOBewYZBI7gH0UlO/l5VJ6fVlYdjaqgHOrs2Ha0CuyDsiYHhCSnE/buR/5c0/+wz/AP0mkpX7dyP/AC5p/wDYZ/8A6TSUr9u5H/lzT/7DP/8ASaSlft3I/wDLmn/2Gf8A+k0lK/buR/5c0/8AsM//ANJpKV+3cj/y5p/9hn/+k0lK/buR/wCXNP8A7DP/APSaSlft3I/8uaf/AGGf/wCk0lO90kZ7qjfmZLMllzWPpLGbIaQTJ0HMhJSfqH/J+T/xNn/UlJSun/8AJ+N/xNf/AFISU+e/45q22M6Tun2/aT/7bohIfJ399ukcBFD3fSvq/iWYlIyhv3Had3BLg1x9oVDJzM+I07EOUxRhqLNNf6wdLwOldGty6Wmq/KcKWMDjGx0udInXhSctknOWpa/Owx441EPK1j1HkAcw0fBXQ576Z/i5xK836t9Qqfo27Itr3eA9NjUye6QaV9bwz6vfUz7BS4mzJLcYP4Lp91j/ALghEUmUjI2+XOaCAD8k9asZYZBj4JKdWysPwsLKaD7vUpsJ/eYQR/0XBR5G5ysrFM6XBrN57NlREaujjNC3uv8AFk5zOhdQuD31k2WEPrG540o+i3SVKHJ5ncF3ft1//c/qH/sOP/JosCvt1/8A3P6h/wCw4/8AJpKV9uv/AO5/UP8A2HH/AJNJSvt1/wD3P6h/7Dj/AMmkpX26/wD7n9Q/9hx/5NJSvt1//c/qH/sOP/JpKdWnpfUr6WXN6reBY0PAdWAQHCdRuSUz/Y3VP/La7/MH/kklJ85tmPgVtfc91lYcDc1svJFdnuDZ5SU4H26//uf1D/2HH/k0lK+3X/8Ac/qH/sOP/JpKV9uv/wC5/UP/AGHH/k0lK+3X/wDc/qH/ALDj/wAmkpX26/8A7n9Q/wDYcf8Ak0lK+3X/APc/qH/sOP8AyaSlfbr/APuf1D/2HH/k0lK+3X/9z+of+w4/8mkp6fpzLK8OsW3Pvc4b/UsG10O1AI14lJS/UP8Ak/J/4mz/AKkpKV0//k/G/wCJr/6kJKfPv8cv810rxnI/9EIhIfLcej186rHifVsYI8i7VKRqJK6EeKYD65jO6XXUyA0lgc5ri/2AjQtPjHdZTsT9wl5H/GNlV2W4VGO5rq3MfcCwyCCQxsf5qu8nGolzubJsAvLUuFZ3+DZ+caK4Go+o/wCK5sfVmO9uRa4/OB/BRFc89/jV6h63VcXpjT7MSr1Xjwfaf/IhGKnh7Cds/wCsJyFGHNPkYSU7uBWLfqzkOP0sfMoLfhbXc13/AFATMmzZ5Q+tq7i51lLdA2B94UXi6HFZMX0n/Fk84nSsk11uudU559Nn0nHb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FAQs
H&M Mission Statement
To make everyone look and feel good.
What is H&M mission statement 2022? ›
We deliver our business concept – fashion and quality at the best price – to everyone, and we do so in a sustainable way – today, tomorrow and in the future. The H&M story begins when Erling Persson opens the first Hennes store in Västerås, Sweden, selling women's clothing.
What is the organizational culture of H&M? ›
At H&M, everyone is a leader & can make an impact. We believe in giving people responsibility early on, and a strong sense of ownership. Our business is your business, and when you grow, we grow. You'll find continuous learning opportunities, and colleagues who encourage and support you.
Is Zara owned by H&M? ›
H&M is the second largest international clothing retailer, behind Inditex, the parent company of Zara. H&M was founded by Erling Persson, and its current CEO is Helena Helmersson.
...
H&M.
| H&M store on Fifth Avenue, Manhattan |
|---|
| Headquarters | Stockholm , Sweden |
| Number of locations | 4,801 stores (2021) |
| Area served | Worldwide |
20 more rowsSummary. H & M Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers, and children.
What are the 5 basic demands H&M? ›
Match
- Our Values. Straightforward and Open-Minded. ...
- Founder. Erling Persson.
- Year Founded. 1947.
- 5BD (5 Basic Demands of Customer Service) Eye Contact. ...
- Open Door Policy. ...
- A-Area. ...
- B.E.T.S.Z. ...
- BOH = Back of House.
Most firms target customers within the high-income category, particularly firms dealing in fashionable and luxury products. However, H&M is targeting both low and high-income customers. In other words, the firm's products directly appeal to low and high-income consumers.
What strategy does H&M use? ›
H&M works to double sales through a multichannel strategy – while more than halving its carbon footprint - Internet Retailing.
What is H&M mission and goals? ›
H&M Group CEO: Our mission is to make sustainable fashion accessible to all. In a world of chronically limited resources, it might seem paradoxical for a fast fashion company to call itself sustainble. But in the case of Swedish multinational clothing company, H&M, it's an authentic claim.
What are the four 4 major elements of organizational culture? ›
5 elements of a great organizational culture
- Recognition. Recognition is the single largest contributor to a winning company culture — and the biggest driver of employee engagement to boot. ...
- Values. ...
- Employee voice. ...
- Leadership. ...
- Belonging. ...
- Make culture a priority at your company.
They identified 4 types of culture – clan culture, adhocracy culture, market culture, and hierarchy culture. You can take the Organizational Culture Assessment Instrument (OCAI) to assess your organization's culture in just 15 minutes and make strategic changes to foster an environment that helps your team flourish.
How does H&M treat their workers? ›
Poor wages, excessive overtime and the additional burden of household work result in malnutrition, fatigue and workplace faintings. Every third Indian woman and two thirds of interviewees in Cambodia – who work at factories listed as H&M's “platinum suppliers” – had fainted at work.
Who is H&M biggest competitor? ›
H&M competitors include Arcadia Group, Uniqlo, Abercrombie & Fitch Company and Avenue Stores. H&M ranks 1st in Overall Culture Score on Comparably vs its competitors.
Which is cheaper Zara or H&M? ›
Zara was slightly more expensive, and it didn't offer everything H&M did in terms of basics, beauty products, and accessories. Even though Zara was less cluttered and is performing well sales-wise, I found that H&M had more to offer overall.
Who is bigger Zara or H&M? ›
The birthplace was Spain, and the founder, Amancio Ortega. Zara is the largest brand under the Inditex group.
Is H&M a high end brand? ›
If you haven't known yet, the 'H' stands for Hennes, Swedish “for her” and the 'M' means Mauritz, the name of the brand's first retailer. H&M appeals to both haute-couture and off-the-rack markets so well that it made it to our number two place of the richest fashion labels ever.
Why is H and M so popular? ›
Another top-secret to H&M's success is their collaboration. The brand's marketing strategy is as a luxury fashion alternative. To sell this, the brand has a yearly collection with a luxury designer house. This marketing strategy is one top feature differentiating H&M fast fashion brands from similar brands like Zara.
Where does H&M sell the most? ›
How much discount do H&M employees get? ›
25% discount, 1 hour and 20 mins lunch and break.
What is 4p in H&M? ›
Marketing Strategy of H&M analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc.
H&M is committed to always delivering fashion and quality at the best price. The customer is always the focus, from the design process to the shopping experience. Understanding and meeting the customers' needs is at the core of everything they do. H&M offers fashion with high attention to quality to everyone.
What age group is H and M for? ›
We carry kid's clothes from newborn to 14+ years.
What age group does H and M target? ›
Their target market range age group is about 0-40 years old, but is most popular for those 15-30 years old.
Who is H&M competitors? ›
H&M, Zara, and Uniqlo are three international clothing retailers with over 2,000 stores each worldwide.
What are the 4 P's of clothing? ›
Throughout our engaging conversation, we discuss the 4 main pillars of fashion marketing: product, price, position, and promotion.
Does M and M have a slogan? ›
“Melts in your mouth, not in your hand.” If you are familiar with this slogan, chances are you are a chocolate fanatic like me. I like to consider myself a chocolate connoisseur, so when it comes to M&M's and their delectable flavor, I am no amateur.
What's Zara slogan? ›
The ad, which has been seen in stores in England and Spain, features the slogan "Love Your Curves." While the well-intentioned message seems to celebrate body positivity, there's a problem: The two models featured alongside the phrase are both similarly slim.
What is the brand slogan? ›
In the context of branding, a tagline is a memorable motto or phrase that's designed to serve as a permanent expression of your company's greater purpose and mission.
What is HM mission statement? ›
H&M Group CEO: Our mission is to make sustainable fashion accessible to all. In a world of chronically limited resources, it might seem paradoxical for a fast fashion company to call itself sustainble. But in the case of Swedish multinational clothing company, H&M, it's an authentic claim.
