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You see them in back pockets, around foreheads, on necks and even wiping noses.The bandana is one ofthe most versatile pieces of clothing to have entered the wardrobe of modern western civilization. There are an infinite number of ways to use that light square of roughly 20 by 20 inch cloth, but where did the bandana as we know it today originate?
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From ancient South Asian roots to an early American rebrand, we’re going deep on the classic bandana.
Reminiscent in shape, size and function of the kerchief, which has been in use since ancient Roman and Greek times, the bandana is defined as a printed, square-shaped piece of plain-woven cotton, called cambric(although itcould be made of silk). This separates the bandana from its forerunner, which was traditionally made from linen and had less emphasis on prints and colors as opposed to name embroidery and the like.
Depiction of a cambric kerchief in ancient Greek pottery, c. 500 B.C.E. Image via Flickr.
Field workers wearing bandanas in Life Magazine.
The bandana has served an important function for generations, worn by thelikes ofsailors, seafarers, farmers, cowboys, bikers and miners, and its use even extends to the LGBT community, gang members and general rebel culture. And the two-tone paisley-printed cotton cambric cloth has come a long way from the traditional resist dye techniques of Turkey and India, at timesrepresentingpolitical campaigns and patriotism, at others, aiding in thepromotion of popular culture and other twentieth century advertising.
Example of Indian bandhani fabric. Image via India Art.
The word itself is suspected to come from the sanskrit word ‘badhnati’ which means binds or to tie. Through colonization and trade, the name found its way into the English dictionary around the mid-eighteenth century. Badhnati was later anglicized into ‘bandannoe’ via Portuguese and eventually it came to be the bandana we know today.
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From Persia to Paisley
The Pazyryk Carpet. The oldest known carpet in the world is from the fifth century BCE, does the design look familiar? Image via Nazmiyal Antique Rugs.
Youmight be surprisedthat the famous paisley pattern that most of us associate with printed bandanas doesn’t actually come from Paisley, Scotland, but rather the region of Kashmir (once part of the Persian empire).
Paisley is traditionally known asa distinctive, intricate pattern of curved feather-shaped figures, originally based on an Indian pinecone design. Having read a vast amount of speculations in the origins of the paisley, or ‘boteh’ as they call it in Persian, this might not be an entirely accurate description of the pattern.
A Kashmir Buta c.1815. Image via The Kashmir Company.
Boteh has several meanings in Persian: bush, shrub, a thicket, bramble, herb. Some would even take it to mean a palm leaf, cluster of leaves (perhaps as a repeated pattern) and flower bud. For those looking for a jumping point, the botehdesign dates back to over two thousand years ago and, given, Kashmir’s location, it also reached India, where they referred to it as ‘buta’.
Woven cashmere with buta prints were imported to Europe via the Dutch East India company in the eighteenth century, and quickly grew popular. Used as women’s shawls, these printed pieces symbolizedgreat status, but were also quite expensive and eventually demand outgrew supply. Prices increased and thus many European (particularly English and Scottish) companies began to produce their own shawls in these styles.
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A Kani Kashmir Moon Shawl c.1860. Image via Frank Ames.
In Western culture, this lopsided teardrop had many different associations depending on the country. In France, they called it ‘tadpoles’; in Wales they were ‘Welsh pears’; and in America, which was probably the most accurate, they referred to them as ‘Persian pickles’. But it was still the name ‘paisley’ that ended up sticking with the masses as the design spread across the globe.
The invention of the Jacquard loom would shutter many of the Scottish mills weaving Paisley style fabrics, but their dyeing dexterity and chemistry know-how would keep the Scots in the textile game.
Popularization of the Bandana
A seminal happening in the popularization of the bandana came during the American Revolution. Martha Washington, the wife of Continental Army generalGeorge Washington, had a souvenir bandana made featuring the likeness ofthe Commander-in-Chief.
The idea came to her when she met a printmaker by the name of John Hewson. Hewson was a talented artist and, more importantly, not afraid to defy the British ban on textile printing at the time. Hewsondesigned a bandana of her husband on horseback, decorated with cannons, flags anda ring of promotional text, highlighting Washington’s dedicationto liberty and American independence.
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John Hewson, the designer of the first bandana in the American revolution.
John Hewson’s original bandana design of George Washington on horseback, c. 1780.
Consideredthe first-ever bandana—at least as we know them today—it would go on to inspire political campaigns for centuries. In the 1950s, this type of political promotion was becoming increasingly popular, as politicians started to print their campaign slogans on similarbandanas for their supporters, peaking with Dwight Eisenhower’s 1952 Win with Ike for President.
Which was also reinterpreted, albeit in a slightly less politically manner, by Japanese brand Kapital.
Later, the bandana would come to affect advertising and marketing in the fast-changing pop culture landscape that came on the heels ofthe Industrial Revolution.
As variety, experimentation, and imagination became intrinsic elements in popular entertainment it bled over into new styles of advertising. Many made bandanas to show their affinity forsports teams, musicians ormovie stars. Anything from the Yankees to Elvis to promotion of Disney characters, could be found on bandanas, andKellogg’scleverly used bandanas as collector’s pieces in order to sell more boxes of cereal. Anew marketing strategy was born, and you could tie it around your head.
Kellogg’s promotional ad bandana. Image via 2 Creative Peas in a Pod.
Bandanas in Workwear
After becoming an advertising medium, the bandana became an even more important symbol in the fight for worker’s rights. The West Virginia Coal Miners March of 1921 was one of the largest armed uprisings in labor history and, at the march, over ten thousandUnited Mine Workers wore red bandanas to demand unions, an event many equate to the popularization of the derogatory term “redneck.”
West Virginia miners wearing red bandanas (trust us) in solidarity. Image via Blair Mountain Reenactment.
It was a battle between scarcely armed miners and armed lawmen of Logan County, but President Coolidge called in federal troops to support the strikebreakers. With more than a hundred casualties—mainly from the ranks of the coal miners—and almost a thousand arrests, management came out on top, but thelabor movement would sparka change that eventually ledto better conditions for union workers all over the country.
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Rosie the Riveter and her iconic bandana headwear. Image via The Atlantic.
The bandana really came into its own during World War II, as women on the home front entered American factories and used them to tie their long hair back. Due to this, and partly due to John Wayne Westerns, the bandana became an iconic accessory that’s lasted to this day (even weathering the storm ofsome unfortunate applications, at times getting used as outlaw face protection and as a key piece in the vagrant’sbindle).
In the 1970s, the bandana—and its different colors—was used in an entirely different fashion. Implemented by the gay community, the handkerchief code became an easy way to identify not only other gay men but also tell sexual preferences and/or fetishes from potential partners. Different colors and pockets were a quick way to communicate in plain sight with a community that was still largely forced underground.
Image via Wikipedia.
However, this movement is far different fromthe affiliationcolor code implemented by prominent gangs of the 80s, such as the Bloods and Crips, who would show their affiliation by wearing a red or bluebandana, respectively.
Turkey Red and the Mainstream Bandana
Color Fast bandana from Japanese maker TCB, available at Redcast Heritage.
Produced for centuries in the east, the Turkey red-dyeing process would later became synonymous with printed cottons in Scotland, and thus the original, mainstream bandana. Brought to Scotland in 1785 by a French entrepreneur, it was then adopted by manufacturers in the Vale of Leven, Dunbartonshire.
'); }It was a both complex and laborious process, involving madder root and alizarin to fix the dye to the cloth, as well as sheep’s dung, bullock’s blood and urine. This admittedly odd combination produced a highly valued color, one that wouldn’t fade with sunlight and washing—aka colorfast. The phenomenon of color fastness was a new and valued concept, but the use of the term wasn’t actually introduced until sometime around 1916.
Fresh madder root, a traditional source for red color dye for thousands of years. Image via Pinterest.
Due to competition from Europe—production began in Manchester, the Germans developed synthetic dyesandAsian manufacturing scaled their volume— the three biggest companies, William Stirling and Sons, John Orr Ewing and Co. and Archibald Orr Ewing, amalgamated and formed United Turkey Red Co. in 1898. It was a large and successful operationthat would go on to exist for almost two hundred years, closing their last factory in 1961.
1920s Advertisem*nt for the United Turkey Red Co. Image via Grace’s Guide.
According to Kiro Hirata—designer ofJapanese brand Kapital and creator and curator of the Elephant Brand Bandana Museum, in Kojima, Okayama—the first Turkey red bandana dates back to around the 1850s. He’s opened this museum to share his interest in bandanas and the intriguinghistory attached to it. With over 250 bandanas on display, he’s managed to documentthe storied journey of an iconic, enduringdesign.
Another famous bandana brand featured at the museum, is the NYC-based Davis and Catterall, which existed from the 1920s to the 1970s. Also known as The Elephant Brandby collectors, because they implemented little elephants on their bandanas, Elephant Brand is widely recognized as the original Americana bandana. Because of this, many of these are sought-after collectors pieces, with price tags depending on age and design, with advertising variations being the most collectible.
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David & Catterall Elephant Brand Bandana label. Image via Waldfriend Enstate.
Famous for their little elephant logo, which was typically printed next to an inscription saying: “fast color, 100% cotton,” the pictured elephant has gone through a few variations.
During the 50s, the trunk of the elephant, which had originally been facing down (dubbed as “trunk down”), was flipped,so it was turning up (“trunk up”), in order for Elephant to distinguish themselves from the competition.In 1986 a “classic” red/black/white (amongst other colors) bandana was entered into the Cooper Hewitt [Design] Museum, New York, donated by Penelope McClain, also indicating the historical significance of the bandana.
And the bandana market has continued to expand to this day,even ifit hasn’t necessarily flourished. The little square cloth maintains its versatility as a close-at-hand accessory—both as a headband, necktie or even as a cloth to wipe off your phone screen. But who knew that this simple designwould’ve had such a massive impact on so many different cultures.
Modern Options
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Greetings, enthusiasts of cultural history and textile aficionados! I am deeply immersed in the world of the bandana, and my extensive knowledge on the subject allows me to unravel the rich tapestry of its origins, evolution, and diverse cultural significance.
The article you've shared delves into the multifaceted history of the bandana, a seemingly simple piece of cloth that has weaved its way through various cultures and time periods. Let's break down the key concepts presented in the article:
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Origins and Definition of Bandana:
- The bandana, defined as a printed, square-shaped piece of plain-woven cotton known as cambric, traces its roots back to ancient South Asian cultures. The term "bandana" is believed to come from the Sanskrit word ‘badhnati,’ meaning to bind or tie.
-
Evolution of Paisley Pattern:
- Contrary to common belief, the paisley pattern associated with bandanas did not originate in Paisley, Scotland, but rather in Kashmir, once part of the Persian empire. The intricate design, known as ‘boteh’ in Persian, has various meanings, including bush, shrub, or flower bud.
-
Political and Social Significance:
- Bandanas have served diverse functions throughout history, worn by sailors, farmers, cowboys, bikers, miners, and even members of the LGBT community and gang culture. The two-tone paisley-printed cotton cambric cloth has been used to represent political campaigns, patriotism, and popular culture.
-
Martha Washington and the American Revolution:
- The article highlights an interesting historical moment during the American Revolution when Martha Washington commissioned a bandana featuring the likeness of George Washington. This bandana is considered the first-ever bandana and inspired political campaigns for centuries.
-
Role in Advertising and Marketing:
- Bandanas became a significant medium for advertising and marketing, particularly during the 1950s political promotions. They were later used to express affinity for sports teams, musicians, and movie stars, even being employed as collector's pieces in cereal boxes.
-
Worker's Rights and World War II:
- Bandanas played a crucial role in the fight for worker's rights, symbolized by West Virginia coal miners wearing red bandanas during the Coal Miners March of 1921. During World War II, bandanas became iconic accessories for women working in American factories.
-
Cultural Movements:
- In the 1970s, bandanas took on a new role in the gay community with the handkerchief code, a way to communicate sexual preferences and fetishes. This movement differed from the gang affiliation color code implemented by groups like the Bloods and Crips in the 1980s.
-
Turkey Red and Mainstream Bandana:
- The Turkey red-dyeing process, introduced to Scotland in 1785, became synonymous with mainstream bandanas. The process involved madder root, alizarin, sheep's dung, bullock's blood, and urine, producing a colorfast cloth.
-
Elephant Brand Bandanas:
- The article mentions the Elephant Brand, known as the original Americana bandana, produced by NYC-based Davis and Catterall from the 1920s to the 1970s. These bandanas, featuring a little elephant logo, are sought-after collectors' items.
-
Modern Significance:
- Despite changes in cultural trends, the bandana remains a versatile accessory, used as a headband, necktie, or even a cloth for practical purposes such as wiping screens.
In conclusion, the bandana's journey through time reflects its adaptability and cultural significance, making it a fascinating subject that intertwines with various historical events and societal shifts. If you have any specific questions or if there's a particular aspect you'd like to explore further, feel free to ask!
