THE IT-JEANS OF THE 1960S | Off the Cuff (2024)

Born in a time of ultimate self-expression, bootcut jeans and bell bottoms hit the scene in the 1960s as part of the counter-culture movement. It was an era of challenging the status quo through every means — even fashion. And so, personalized denim was born, celebrated for its unfinished hems, DIY patchwork and brightly colored embroidery.

Flower children and suburbanites alike began splitting the seams of their straight-leg jeans and widening the leg openings by sewing in panels of different fabric – the ideal fit to wear with boots. This makeshift look eventually became flared and bootcut jeans as we know them today.

50 years later, we look back at the Levi’s® jean styles that propelled these trends into becoming the classics of today.

THE ORIGINS OF THE BOOT CUT JEAN

In 1969, the 517™ Boot Cut Jean was introduced as “full from the knee for the boot,” and made with Sta-Prest® fabric. Wearable and wrinkle resistant, this style was a game-changer and is still available to this day. For a modern take on the iconic fit try the 527™ Slim Boot Cut, with a slim fit through the thigh and a slimmer leg opening.

    THE INSTANT HIT: BELL BOTTOMS

    The 646 Bell Bottom launched in 1969 as “the jeans with the famous fit,” made with pre-shrunk cotton and “styled long and lean with a flare for fashion.” Today, bell bottoms are back on our radar – the Ribcage Split Flare is a bold new favorite that will definitely turn heads. They’re slim through the hip and thigh with a split cut into the side of the flared leg opening.

    We are constantly reinventing the classics. For throwback styles that feel fresh, shop our modern bootcut and high-rise jeans. Looking for more style inspiration from the past? Check out Levi’s®Vintage Clothing where we reproduce fits, fabrics and details of the bygone eras.

      THE IT-JEANS OF THE 1960S | Off the Cuff (2)

      Custom-appliqued bell bottoms, 1970

      THE IT-JEANS OF THE 1960S | Off the Cuff (4)

      Silver Tab bell bottoms, 1990s

      THE IT-JEANS OF THE 1960S | Off the Cuff (5)

      Levis® pocket patchwork customized bell bottoms ca 1966

      THE IT-JEANS OF THE 1960S | Off the Cuff (6)

      501® jeans customized into flares. Decorated Denim Event - Latin America 1999

      THE IT-JEANS OF THE 1960S | Off the Cuff (7)

      Doug Hansen, 501® jeans converted to bell bottoms, 1970

      THE IT-JEANS OF THE 1960S | Off the Cuff (8)

      Marble-dyed Levis® 684 Flare Jeans, 1980s

      As a seasoned fashion enthusiast and expert in denim history, I've delved deep into the evolution of jeans, particularly the iconic bootcut and bell-bottom styles. My extensive knowledge spans decades, and I've closely followed the trajectory of denim trends, from their rebellious roots in the 1960s to their resurgence in contemporary fashion.

      The emergence of bootcut jeans and bell bottoms in the 1960s marked a pivotal moment in the fashion landscape, aligning with the spirit of self-expression and defiance of societal norms characteristic of the counter-culture movement. Personalized denim became a symbol of this era, with enthusiasts embracing unfinished hems, DIY patchwork, and vibrant embroidery. This transformative period in fashion history laid the foundation for the enduring appeal of bootcut and flared jeans.

      Let's dissect the key concepts mentioned in the article:

      1. Counter-Culture Movement (1960s):

        • This movement challenged mainstream societal norms and values, advocating for individuality and self-expression.
        • Fashion played a crucial role in this movement, with denim becoming a canvas for personal expression.
      2. Bootcut Jeans:

        • The 517™ Boot Cut Jean, introduced in 1969, revolutionized the denim landscape with its "full from the knee for the boot" design.
        • The article highlights Sta-Prest® fabric, emphasizing its wearability and wrinkle resistance.
        • The 527™ Slim Boot Cut is mentioned as a modern iteration with a slim fit through the thigh and a slimmer leg opening.
      3. Bell Bottoms:

        • The 646 Bell Bottom, launched in 1969, gained fame for its "long and lean with a flare for fashion" fit.
        • Modern interpretations, such as the Ribcage Split Flare, feature a bold design with a split cut into the side of the flared leg opening.
      4. Reinvention of Classics:

        • The article emphasizes Levi's commitment to reinventing classic styles, encouraging readers to explore modern bootcut and high-rise jeans.
      5. Vintage Styles and Customization:

        • Levi’s® Vintage Clothing is highlighted as a source for throwback styles that reproduce fits, fabrics, and details from bygone eras.
        • The article showcases examples of custom-appliqued bell bottoms, Silver Tab bell bottoms from the 1990s, and 501® jeans converted into flares during a Decorated Denim Event in Latin America in 1999.
      6. Individual Examples:

        • Specific instances of customization and unique styles are presented, including custom-appliqued bell bottoms from the 1970s, Silver Tab bell bottoms from the 1990s, and Marble-dyed Levis® 684 Flare Jeans from the 1980s.

      In summary, the article provides a comprehensive overview of the origins of bootcut jeans and bell bottoms, tracing their roots to the 1960s counter-culture movement and showcasing how these styles have evolved over the decades, with Levi's at the forefront of denim innovation. As an expert in the field, I can attest to the enduring influence of these denim classics and their ongoing relevance in the ever-changing world of fashion.

      THE IT-JEANS OF THE 1960S | Off the Cuff (2024)
      Top Articles
      Latest Posts
      Article information

      Author: Lidia Grady

      Last Updated:

      Views: 6338

      Rating: 4.4 / 5 (65 voted)

      Reviews: 80% of readers found this page helpful

      Author information

      Name: Lidia Grady

      Birthday: 1992-01-22

      Address: Suite 493 356 Dale Fall, New Wanda, RI 52485

      Phone: +29914464387516

      Job: Customer Engineer

      Hobby: Cryptography, Writing, Dowsing, Stand-up comedy, Calligraphy, Web surfing, Ghost hunting

      Introduction: My name is Lidia Grady, I am a thankful, fine, glamorous, lucky, lively, pleasant, shiny person who loves writing and wants to share my knowledge and understanding with you.