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Last Updated: October 2, 2023
When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations.
These days, Nike is actually bigger than Nike. Under the Phil Knight-founded outfit’s corporate umbrella, you’ll also find Jordan Brand and Converse. Taken together, you’re looking at about a third of the overall market share of a worldwide sneaker business that will soon exceed $100 billion in annual revenue.
So, is anyone really nipping at Nike’s heels, or is this a race for second place?
Featuring 2022 industry data via Statista Market Insights, take a closer look at the most popular sneaker brands doing business around the globe.
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Biggest Sneaker Companies by Market Share
| RANK | BRAND | COMPANY TYPE | MARKET SHARE |
| 1 | Nike | Public | 18% |
| 2 | Air Jordan | Subsidiary (Nike, Inc.) | 11% |
| 3 | Adidas | Public | 9% |
| t-4 | Skechers | Public | 7% |
| t-4 | Vans | Subsidiary (VF Corp.) | 7% |
| 6 | MoonStar | Private | 5% |
| t-7 | Converse | Subsidiary (Nike, Inc.) | 4% |
| t-7 | New Balance | Private | 4% |
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